Advocacy and Social Media
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Advocacy and Social Media

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A look at how combining social media with advocacy techniques can help an organization.

A look at how combining social media with advocacy techniques can help an organization.

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Advocacy and Social Media Advocacy and Social Media Presentation Transcript

  • Social Networking and Advocacy Tools
    Danielle Brigida
    Digital Marketing ManagerNational Wildlife Federation
    @starfocus or @nwf
  • Confession: I’m a Wildlife and Technology Nerd
    Learning
    about the environment is FUN!
  • My job is just a new way to do old business
  • Determine a Goal
    Advocacy
    Crowdbuilding
    Education
    Fundraising
    Recruitment
    Cultivation
  • Be Realistic About The Time Your Investing
  • So How Do We Use Social Media?
    Like (Mad) Scientists!
    br3akthru
  • Research Your Audience
    • Google
    - Trends
    - Alerts
    - Reader (RSS feed)
    • Forms (survey, polls)
    • Keyword search
    • Survey/Polls
    - Surveymonkey.com
    - Polldaddy.com
  • We Listen Constantly
  • Research Tools (For listening)
    • Blogs
    • Blogpulse
    • Icerocket
    • Google Blog Search
    • Facebook/Twitter
    • Search.twitter
    • Social Mention
    • Kurrently
    • Boardreader
    • Addictomatic
  • Search Sites for Keywords
    Search Blogs
    Search News
    Search Social Sites
  • Finding people via Twitter
    Twellow
    Wefollow
    Followerwonk
    Twitter Lists
    Friends of friends
    Search.twitter
  • Search on Specific Sites
  • Create a “Dashboard” You’ll Actually Use
    • Cotweet
    • Hootsuite
    • Tweetdeck
    • Google Reader
    • iGoogle
    • Netvibes
  • You’ve Listened, Now What?
    Comment on posts and mentions
    Track mentions
    Send updates to other staff
    Be willing to be engaged and informed by your audience
  • Turn Failure…
  • Into Success!
  • Cultivate Communities
    Facebook
    Twitter
    Myspace
    YouTube
    Flickr
    Care2
    Causes
  • Online Activation
    • Free
    • Change.org
    • Act.ly
    • Care2
    • Facebook
    • Cost
    • Change.org
    • Care2
    • Democracy in Action
    • Convio
  • Try new things…
  • Promote Your Events
    Facebook Events
    Evite.com
    Plancast
    Yelp
    Meetup
    Craigslist
    Naturefind
    Gowalla
  • Map Out and Track Your Network
  • Combine Old and New Techniques
    Press Release
    Twitter
    Blog
  • Communicate Internally
    Google Docs
    Google Calendar
    Google Groups
    Google Chat
    Skype
    Yammer
    Meebo
    SocialCast
    Frid.ge
  • But What About Measuring?
  • Compare Traditional Metrics with Social Metrics
    &
  • Specific Tracking w/in Networks
  • Monthly Top Content
  • How People Interact With Your Content
    www.postrank.com/analytics
  • We Track Content Sharing
  • Addthis Analytics
  • Create Reports
  • Learn From Engagement Trends
  • Follow Helpful Resources
    http://www.Bethkanter.org
    http://www.mashable.com
    http://www.socialbrite.org/
    http://www.johnhaydon.com/
  • Questions?
    Danielle Brigida
    National Wildlife Federation
    www.twitter.com/starfocus
    danielle.brigida@gmail.com
    brigidad@nwf.org
    Judy N, Flickr