The main image dominates the contents page. It is larger than everything else to highlight its importance. A low angle shot of the band ‘Hit the Deck’ has been used. It uses direct mode of Daniella Johnston address as all band members are looking at the camera to establish a relationship with the Contents Page Analysis reader. In terms of body language, the band is looking down on the reader to portray their power and dominance and represent their genre of music – rock. They are manipulating the audience into reading the article featuring them. The wide show allows us to see they areThe same style of text from standing within close proximity to each other, representing the unity of the band. The mise-en-the cover has been continued scene in the image (grey stone wall) creates a sense of imprisonment, which we can associateonto the contents as Kerrang! with the rock music stereotype of rebellion. Finally, all of them are wearing black clothes whichhas lines going through it to connote violence and death and the lead singers t-shirt says ‘blood’ on it. This also developsgive it a smashed and the idea of the band being rebellious, like a typical rock band.shattered look givingconnotations to the rockmusic stereotype of rebellion(violence and vandalism). The Kerrang! has a consistenttattered edges represent the house style used throughouttype of clothes we would the magazine. Masculineexpect a reader of the colours make it moremagazine to wear. appealing to its audience.Moreover, Kerrang is Moreover, colours red,onomatopoeia for the yellow and black havestrumming noise a guitar connotations to danger,makes therefore the word blood, cautions, violence andinstantly informs the reader death which we can associateof the genre of music within with rock music. The use ofthe magazine. primary colours makes the page look more exciting and busy. This attracts the The recurring theme of audience as they feel like male artists featured they are getting a lot for a throughout the little. magazine make it more appealing to its target audience. Mainly upper case letters are used to make the The language aims to contents look more bold engage the reader. It is and engaging. The use of direct and uses words sans serif fonts give the like ‘you’ and ‘your’ to magazine a more give the reader a sense masculine and of involvement in the informative approach magazine making it making it more appealing more appealing. to its target audience. The editorial letter is a convention used in every issue the magazine. The use of conversational The layout is organised and divided into language and the signature of the editor adds a three main sections: the main image and personal feel and makes the reader feel more article, a text strip down the side and the appreciated for buying the magazine. section across the bottom consisting of advertisements and the editorial letter. Different types of articles are categorised This page also follows the Guttenberg Design Principle and under headings e.g. NEWS so the reader can uses the rule of thirds as the masthead and main image are easily navigate their way through the placed within the primary optical area showing they are the magazine to find the stories they are more main focuses. The terminal area consists of the text strip interested in. and other information, whilst features that are not as important such as the issue number and cover date, are in the dead corners.
In terms of the typography, the same text Q magazine has no theme. This page Q also has a consistent house style ashas been used as the cover to brand the has images of both genders showing it the colours red, white and black havemagazine. It is Johnston which makes the Daniella a serif font is aimed at both males and females. It been continued to be used on themagazine formal and more professional, looks professional and organised to contents. The colour scheme is veryand also allows the audience to associate attract the older generation of music minimalistic. The colour red connotesthe font with Q. Q being placed before the lovers. This is achieved through the danger, anger, blood, excitement andword contents creates a brand identity and even distribution of images and text – power and all of these can bea sense of familiarity enabling the audience the page has design balance. associated with many genres,to easily recognise the magazine. showing that the magazine doesn’t focus on a specific genre. The colour Whereas the text on Kerrang! is short is also a primary colour which makesThe name of the magazine ‘Q’ and concise, Q goes into more detail the page look more bright anduses a serif font to make it look describing what’s on each page. The exciting. It emphasises the confidencemore formal and informative language used is directed to an older of the magazine.showing it is aimed at an older target audience as it isn’t veryaudience. It is very simplistic as conversational and uses no colloquia’s. Itit only uses one letter. This is is more informative.effective because it doesn’tdraw your attention away fromthe rest of the page. It alsocontains a pun which is in thelexical field of musical culture.‘Q’ could suggest a cue in musicfor an artist to begin to performor a queue for a concert/gig. Incontrast to Kerrang! the nameisn’t specific when representinga particular genre because itcontains many.The contents page follows theGuttenberg Design Principle anduses the rule of thirds as themasthead and main image are inthe primary optical area, showingthey are the main focuses of thepage. The smaller images andarticles are in the terminal areawhilst the less important featuressuch as the image of the coverare in the dead corners. The layout is organised and very basic as it is divided into three main Just like Kerrang!, the main image on the contents dominates the page. columns – there is a text strip on The long shot of Take That shows they are within close proximity to each either side of the page with a cluster other representing the unity of the band, who have recently reformed of images in the middle. A clear use and gone back to being a ‘five piece’ which they haven’t been in 15 years. of page numbers and headings to The use of black and white is effective as it creates the idea of this being a summarise the articles makes it easy memory and that the band has history together. Other images consist of to navigate around the page. Rihanna – a mainstream pop artist. Her bright red hair and clothing represent the pop content within the magazine. Iconography – the speaker phone is also used to represent her album ‘Loud’. There are two images of live performances and we can see guitarists which we would associate more with rock music, showing it contains this genre too. One image is of a band that aren’t posing and looking directly at the camera like we would expect mainstream artists to. Therefore along with their style of clothing and long hair, we can only assume their genre is indie and that there are also elements of this genre in the magazine.