The main image dominates the contents page. It is larger than everything else to highlight its importance. A low angle shot of the band ‘Hit the Deck’ has been used. It uses direct mode of Daniella Johnston address as all band members are looking at the camera to establish a relationship with the Contents Page Analysis reader. In terms of body language, the band is looking down on the reader to portray their power and dominance and represent their genre of music – rock. They are manipulating the audience into reading the article featuring them. The wide show allows us to see they areThe same style of text from standing within close proximity to each other, representing the unity of the band. The mise-en-the cover has been continued scene in the image (grey stone wall) creates a sense of imprisonment, which we can associateonto the contents as Kerrang! with the rock music stereotype of rebellion. Finally, all of them are wearing black clothes whichhas lines going through it to connote violence and death and the lead singers t-shirt says ‘blood’ on it. This also developsgive it a smashed and the idea of the band being rebellious, like a typical rock band.shattered look givingconnotations to the rockmusic stereotype of rebellion(violence and vandalism). The Kerrang! has a consistenttattered edges represent the house style used throughouttype of clothes we would the magazine. Masculineexpect a reader of the colours make it moremagazine to wear. appealing to its audience.Moreover, Kerrang is Moreover, colours red,onomatopoeia for the yellow and black havestrumming noise a guitar connotations to danger,makes therefore the word blood, cautions, violence andinstantly informs the reader death which we can associateof the genre of music within with rock music. The use ofthe magazine. primary colours makes the page look more exciting and busy. This attracts the The recurring theme of audience as they feel like male artists featured they are getting a lot for a throughout the little. magazine make it more appealing to its target audience. Mainly upper case letters are used to make the The language aims to contents look more bold engage the reader. It is and engaging. The use of direct and uses words sans serif fonts give the like ‘you’ and ‘your’ to magazine a more give the reader a sense masculine and of involvement in the informative approach magazine making it making it more appealing more appealing. to its target audience. The editorial letter is a convention used in every issue the magazine. The use of conversational The layout is organised and divided into language and the signature of the editor adds a three main sections: the main image and personal feel and makes the reader feel more article, a text strip down the side and the appreciated for buying the magazine. section across the bottom consisting of advertisements and the editorial letter. Different types of articles are categorised This page also follows the Guttenberg Design Principle and under headings e.g. NEWS so the reader can uses the rule of thirds as the masthead and main image are easily navigate their way through the placed within the primary optical area showing they are the magazine to find the stories they are more main focuses. The terminal area consists of the text strip interested in. and other information, whilst features that are not as important such as the issue number and cover date, are in the dead corners.
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