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SEO is getting a new addition to the family withFacebook’s new Graph Search, so let Quantum SEOSolutions help you get started.The biggest name in social media, Facebook, launched itsnewest weapon – Graph Search. Unlike other search engineslike Google, Yahoo, and Bing, Graph Search gives a user-specific search result to queries based on the data gatheredby Facebook from its billions of users around the world. Itmakes finding the right places, photos, and people a loteasier.
Graph Search makes it easier for you to find people whoshare the same interest with you and establish a connectionwith them. You can also specifically search for people whovisited France and connect with them if you’re planning avacation. Searching for photos of your friends taken on theirvacation in China will give you the search result that you’relooking for – their pictures.
Using Graph SearchStep 1: Login to your Facebook AccountGraph Search is only available when you’re logged in.When you first log in, graph search will prompt you totake a tour.Step 2: Type Your Query in the Search BoxThe search box can be found right above the UpdateStatus Box. The words that you type in the search box willdetermine the result that you’ll get. Given the versatility ofGraph Search, you can search for just about anythingprovided that the information you’re looking for is relatedto the data made available by Facebook users worldwide.
Facebook make suggestions based on the information availablein your profile like the college you attended. You can actuallysearch for anything you’re into like yourjob, vacations, hobbies, and the likes.For example, if you went to University of Chicago, youcan choose the following phrases to search for yourfriends who also studied there.• My friends who went to University of Chicago• My friends who went to University of Chicago before 2012• My friends who went to University of Chicago after 2012• My friends who went to University of Chicago in 2011• Remember to use simple phrases to explore connections.
Step 3: Explore the Search ResultYou’ll get personalized results with great details. Using theprevious example, your search result will include a list ofyour friends who went to University of Chicago. Each resultincludes a summary of their profile information such aswhere they work, their position, how long you’ve beenfriends on Facebook, the course they took in college, theircurrent city, and their interests. Thisinformation, however, varies depending on what’s beenmade available by your friend.
Now that you have a fairly good understanding of howGraph Search works, you can now start doing yourown searches. Listed below are some phrases thatyou can use to start your search.1. Photos of my friends and me2. Restaurants nearby3. Music my friends listen to4. Photos I like5. Photos of me that I like6. Movies my friends like7. Places I have been to8. Restaurants my friends like9. Restaurants that my friends like that I haven’t been to10.Photos of my family
With Graph Search, you can ask just about anything relatedto your connections or future connections for that matter.So, ask away.A little side note. Graph Search is still in beta and is currentlyavailable for testing. You can join the waiting listhere https://www.facebook.com/about/graphsearch.Another interesting tidbit is if you do a search and getno FB results, you get a Bing SERP instead – so nowit’s even more important to be set-up with the BINGwebmaster tools!