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Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
Enhanced Google Adwords Campaigns Are Coming – Learn How Now!
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Enhanced Google Adwords Campaigns Are Coming – Learn How Now!

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Find out how to use enhanced campaigns in google adwords.

Find out how to use enhanced campaigns in google adwords.

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  • 1. ENHANCED GOOGLE ADWORDS CAMPAIGNS ARE COMING – LEARN HOW NOW!
  • 2. So if you’re running your own Adwords campaigns you’ve probably seen the messages inviting you to upgrade your campaigns to an “enhanced” campaign. And you’ve probably been avoiding that little blue button like the plague, right?
  • 3. Well I dove into this experience yesterday with one of my clients who has a massive Adwords presence (over 50 campaigns) and started the process of upgrading their campaigns to enhanced versions. I won’t try and sell you on why you should do this (except to say the system will automatically upgrade everything by the end of June if you don’t) but the concept behind what Google is doing is sound.
  • 4. The new enhanced version of Google Adwords merges the aspects of time, place and devices into a single campaign, on both the search and display networks, but gives you the ability to scale your investment based on any variation of these three things. You also get enhanced targeting for demographics like sex and age to allow even further targeting of your ads.
  • 5. When you think of a woman who is in the CBD searching for “pizza” at 7pm is a completely different situation compared to a male searching for “pizza” as 11:30am from his home in the suburbs. So the ads (and information carried within that ad) should be completely different based on certain logical assumptions; ie the lady in the CBD is looking for easy and fast takeaway food while the male searching from home might be interested in coupons for delivered pizzas.
  • 6. So the info in each ad can now be completely targeted based on these two scenarios. So now you know the concept, you’ve got to actually go get your campaigns enhanced to take advantage of these options. And while Google has made some training materials (videos, whitepapers, etc) as usual with technical training there was quite a bit left out.
  • 7. Suffice to say it took us about 6 hours to figure out how to merge a unique mobile campaign and unique display network campaign into a primary enhanced campaign, and we found lot’s of little issues that the technical training didn’t cover. There is a preferred process according to Google and we followed their suggestions step-by-step, and of course had to create some work-arounds to get everything to work.
  • 8. There were some really stupid things we found like keyword bids not matching the default cpc bid which caused the words to be excluded from the update (yes you’ve got to change the default settings on every keyword) and renaming all Adgroups before merging them. However after we invested this time reverse engineering the process we found that we could merge 3 campaigns in about 20 minutes depending on the number of Adgroups and keywords.
  • 9. Do yourself a favour and follow us now because we are putting together a half day training session on “upgrading your Adwords Campaigns to Enhanced” and will be conducting these training workshops around Australia, so keep an eye out for these dates on our website soon. Don’t waste an entire day trying to figure the process out. Spend 3 hours with us and you’ll come away empowered to enhance you Adwords campaigns quickly and neatly. Quantum SEO Solutions

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