Diploma of Management Training - Maslow’s Theory of Needs


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Find out how you can apply Maslow's theory of needs to your business.

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Diploma of Management Training - Maslow’s Theory of Needs

  1. 1. Diploma of Management Training
  2. 2. In Our Diploma of Management Course You’ll LearnAbout Maslow’s Theory of Needs.Often we can be surprised in the difference between whatwe think motivates the people in our team and whatactually does motivate them. Studies on what motivatespeople at work have found that contrary to popular belief,money is not the major motivator for most people. Factorssuch as `feeling valued’, and `using my skills’ often comeabove money in the priority list.
  3. 3. The one significant exception to this is when aperson feels significantly over or under paid. Inthese cases money rapidly rises to number one.Abraham Maslow studied motivation in 1943 andsuggested that human needs could be described in fivecategories and that these categories formed ahierarchy.
  4. 4. Needs at the higher levels only become apparent onceneeds at the lower levels have been satisfied. In otherwords, if physiological needs (i.e. hunger) are all met,then safety become the next priority. Most people inwork these days have the first two needs met so couldbe considered to seek fulfilment of their other needsthrough work.NOTE: There have been many studies andcounterarguments since 1943. The main point of thesearguments has been about the risk of stereotypingpeople by believing that everyone is motivated by thesame thing.
  5. 5. Physiological needsThese are biological needs. They consist of needs foroxygen, food, water, and a relatively constant bodytemperature. They are the strongest needs because if aperson were deprived of all needs, the physiological oneswould come first in the person’s search for satisfaction.
  6. 6. Safety needsWhen all physiological needs are satisfied and are nolonger controlling thoughts and behaviours, the needs forsecurity can become active. Adults have little awarenessof their security needs except in times of emergency orperiods of disorganization in the social structure (such aswidespread rioting). Children often display the signs ofinsecurity and the need to be safe.
  7. 7. Belonging/loveWhen the needs for safety and for physiological well-being are satisfied, the next class of needs for love,affection and belongingness can emerge. Maslow statesthat people seek to overcome feelings of loneliness andalienation. This involves both giving and receiving love,affection and the sense of belonging.
  8. 8. Esteem/recognitionWhen the first three classes of needs are satisfied, theneeds for esteem can become dominant. These involveneeds for both self-esteem and for the esteem a persongets from others. Humans have a need for a stable,firmly based, high level of self-respect, and respect fromothers. When these needs are satisfied, the person feelsself-confident and valuable as a person in the world.When these needs are frustrated, the person feelsinferior, weak, helpless and worthless.
  9. 9. Self-fulfilmentWhen all of the foregoing needs are satisfied, then andonly then are the needs for self-fulfilment activated.Maslow describes self-fulfilment as a person’s need to beand do that which the person was ‘born to do. ‘Amusician must make music, an artist must paint, and apoet must write.’
  10. 10. These needs make themselves felt in signs ofrestlessness. The person feels on edge, tense, lackingsomething, in short, restless. If a person is hungry,unsafe, not loved or accepted, or lacking self-esteem, it isvery easy to know what the person is restless about. It isnot always clear what a person wants when there is aneed for self-fulfilment.Source:http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/teachtip/maslow.htm
  11. 11. LMIT provides online training and NationallyRecognised Courses in Certificate IVin Frontline Management and the Diploma ofManagement.