NPR Presentation at Wolfram Data Summit 2010

NPR’s Content Management Strategy Daniel Jacobson Director of Application Development, NPR Digital Media [email_address] @daniel_jacobson

Definition of Terms Data Raw facts, statistics, attributions, values, etc. Content Perspective, interpretation or presentation of data Metadata Data about content NPR’s primary goal is get as many eyeballs on content as possible

Philosophies for Managing Content COPE (Create Once Publish Everywhere) COPE drives all other architectural decisions Build Content Management tools, not Web Publishing tools Separate data/content from display/presentation Make sure all content is modular and portable Understand the Atom of the System Story is the Atom for NPR Stories contain assets (ie. text, audio, video, images, etc.) Stories belong to lists Break things down to the smallest possible parts

NPR’s Distribution Model C O N T E N T P R O V I D E R S M U S I C P A R T N E R S

http:// www.npr.org/api

Lifecycle of an NPR story COPE in the wild

NPR CMS

NPR API

NP R.org

NPR Tablet / iPad Site

NPR .org Audio Player

NPR News iPhone App

NPR News Mobile Site

NPR News Android App

NPR Addict iPhone App

iGoogle Gadget

KQED.org

North Country Public Radio

KPCC.org

WBUR.org

etc…

We eat our own API dog food…

NPR News iPhone app NPR News Android app Relaunched NPR mobile site NPR iPad app NPR Music iPhone app API launched in 2008 Total Page View Growth

NPR Story API : Requests per Month - About 20 requests to the Story API every second

- NPR API delivers almost 400 stories every second Slide provided by John Musser of ProgrammableWeb

To see the API: http:// www.npr.org/api
To follow the NPR’s developments: http://www.npr.org/blogs/inside/
To follow NPR’s technical team on Twitter: @NPRTechTeam
Questions? Daniel Jacobson [email_address] Twitter: @daniel_jacobson

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NPR Presentation at Wolfram Data Summit 2010

by Daniel Jacobson

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NPR Presentation at Wolfram Data Summit 2010 Presentation Transcript