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NPR: Digital Distribution Strategy: OSCON2010

by Director of Engineering - Netflix API at Netflix on Jul 23, 2010

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When launching the API at OSCON in 2008, NPR targeted four audiences: the open source community; NPR member stations; NPR partners and vendors; and finally our internal developers and product ...

When launching the API at OSCON in 2008, NPR targeted four audiences: the open source community; NPR member stations; NPR partners and vendors; and finally our internal developers and product managers. In its short two-year life, the NPR API has grown tremendously, from only a few hundred thousand requests per month to more than 60M. The API, furthermore, has enabled tremendous growth for NPR in the mobile space while facilitating more than 100% growth in total page views in the last year.

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NPR: Digital Distribution Strategy: OSCON2010 NPR: Digital Distribution Strategy: OSCON2010 Presentation Transcript