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NPR: Digital Distribution Strategy: OSCON2010
 

NPR: Digital Distribution Strategy: OSCON2010

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When launching the API at OSCON in 2008, NPR targeted four audiences: the open source community; NPR member stations; NPR partners and vendors; and finally our internal developers and product ...

When launching the API at OSCON in 2008, NPR targeted four audiences: the open source community; NPR member stations; NPR partners and vendors; and finally our internal developers and product managers. In its short two-year life, the NPR API has grown tremendously, from only a few hundred thousand requests per month to more than 60M. The API, furthermore, has enabled tremendous growth for NPR in the mobile space while facilitating more than 100% growth in total page views in the last year.

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  • Speed of Growth: Dan uses this info as well. This slide differs slightly from his in that it doesn’t use a key. Dan needed a key so that he had room for the flags that he added to the graph. But for your purposes, might be nice to use this version.
  • QR code links to: http://code.google.com/p/npr-android-app/

NPR: Digital Distribution Strategy: OSCON2010 NPR: Digital Distribution Strategy: OSCON2010 Presentation Transcript