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Netflix API : BAPI 2011 Presentation : SF

by Director of Engineering - Netflix API at Netflix on Oct 08, 2011

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This is my presentation from the Business of APIs Conference in SF, held by Mashery (http://www.apiconference.com)....

This is my presentation from the Business of APIs Conference in SF, held by Mashery (http://www.apiconference.com).

This talk talks briefly about the history of the Netflix API, then goes into three main categories of scaling:
1. Using the cloud to scale in size and internationally
2. Using Webkit to scale application development in parallel to the flexibility afforded by the API
3. Redesigning the API to improve performance and to downscale the infrastructure as the system scales

When viewing these slides, please note that they are almost entirely image-based, so I have added notes for each slide to detail the talking points.

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  • hulu_gal hulu_gal I've heard other users complain about this as well and I think if netflix doesn't iron this out it will share the fate of myspace where a company that does what netflix does but does it better will come along and sweep all of netflix's subscribers off the map and into their pockets. When a user is on the instant streaming portion of the site (which, presumably will be the only part of the site in a few years) they are presented with a kind of rolodex of films. To the end user there is no rhyme or reason as to why they are seeing THESE PARTICULAR films. One might make the assumption that they are selected based on a number of qualifiers for example, quality, budget, production value, language--but still all these things are speculative. It's not uncommon for new technologies to try and supplant an older technology's logic. In this case, the television. The experience of passivity on netflix is merely frustrating though because it is a hybrid of a passive and active experience making one feel more like a leashed dog than anything. I understand the idea of a guided experience but the guiding must happen in a way that is more transparent. 2 years ago
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  • jboutelle Jonathan Boutelle, Director of Technology at SlideShare Wow! Those speaker notes really make the presentation. I featured this. Thinking a lot about APIs myself nowadays... 2 years ago
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  • kevinmatheny Kevin Matheny, Group VP, Technology at Digital River Nice stuff, Daniel. I think it's the clearest and most compelling case for changing the focus from public to private that I have heard. I'm a big proponent of public APIs (as you know), but it's simply not reasonable to maintain that as a primary focus given the distribution of requests. 2 years ago
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  • danieljacobson Daniel Jacobson, Director of Engineering - Netflix API at Netflix Most of these slides are just images, so the please view these slides with the Speaker Notes to get all of the context. 2 years ago
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Netflix API : BAPI 2011 Presentation : SF Netflix API : BAPI 2011 Presentation : SF Presentation Transcript