Mobile games opportunity app lift


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AppLift is the leading mobile games marketing platform, focussed on freemium games. We bridge mobile game developers who wish to acquire loyal gamers with publishers that are able deliver these at high-quality and scale. So far, we partner with 100+ game publishers such as King, Wooga and EA and with 1000+ publishers.

As freemium mobile games are sky-rocketing and consumers already play ø 55mins on their smartphones / tablets per day, we help publishers around the globe to substantially benefit from these dynamics:

By complementing their digital products & services with compelling games. This not only complements and monetizes traffic, but much more leads to incremental subscribers, increased satisfaction / loyalty and thus ARPU.

We are 65 people headquartered in Berlin with offices in San Francisco and Seoul

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Mobile games opportunity app lift

  1. 1. Mobile Games Opportunity 1 1
  2. 2. Intro to AppLift • We promote mobile games from 90 of the top 100 game developers • And are the largest traffic source for some of these, delivering more installs than Facebook or Google on a global scale • Serving their customers‘ demand for mobile games, we partner with Carriers, OEMs and Media Houses/TV Channels • This drives substantial on-top revenue for our partners • We are 65+ FTEs backed by HitFox Group and Prime Ventures with our HQ in Berlin and offices in San Francisco and Seoul AppLift GmbH – 2
  3. 3. The Mobile Games Market & Users‘ Challenge AppLift GmbH – 3
  4. 4. As users love Mobile Games, the industry is sky-rocketing Worldwide Android Smartphone time spent per app category1 News 2% Entertainm ent 10% Social Networking 26% 1) 2) Playing Ø 55 min / day1 Rest 9% Utilities 10% # Mobile gamers2 Today Games 43% YoY growth #129m 66% #146m 38% #412m 25% Flurry 2012: Flurry reaches 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms Newzoo, Juniper, eMarketer, AppLift AppLift GmbH – 4
  5. 5. However, users need guidance to easily discover the best games Consumers challenge +5k new games each month # 120k Games in the Apple App Store # 240k How to easily discover the best games in this ocean? Games at Google Play AppLift GmbH – 5
  6. 6. Delight users by enabling their easy game discovery within familiar content – your digital products AppLift GmbH – 6
  7. 7. AppLift’s seamless integration formats enable users’ easy and engaging game discovery Integration formats for Mobile Websites & Apps Direct (Icon+text) GamesList (iFrame) Android & iOS AppLift GmbH – PlayAds (SDK) GameFinder app White-Label App Android 7
  8. 8. Business Model & Reporting Reporting Business Model • We pay you a “commission per install” (CPI) for each downloaded game via the App store / Google Play Store by your users • View clicks, installs and revenue generated in real-time • CPIs range between 0.5-4 USD (depending on game/ operating system, country) • Example: Monthly on-top revenue 10m active monthly users ø Click-throughrate 5% AppLift GmbH – ø Install-rate 8% ø Revenue per 80k install USD 2 USD 8
  9. 9. 1 & 2 Direct Integration & GamesList AppLift GmbH – 9
  10. 10. Integration of games into both mobile web & apps of biggest Austrian newspaper krone Prominent integration to landingpage… …and to navigation categories + Games are presented within the content... AppLift GmbH – …or as a category in the navigation… …which redirects to the iFrame 10
  11. 11. PlayAds (SDK) AppLift GmbH – 11
  12. 12. Delight users with an engaging & entertaining game discovery in your native app… (1/2) PlayAds (SDK) • Easy integration: SDK will take no longer than 20mins. Our tech team will fully support the implementation • Fully customizable to your look & feel User taps… AppLift GmbH – …and unwraps by scratching • eCPM up to $30 as users are engaged and entertained 12
  13. 13. …customizable to your design requirements (2/2) Your design Images and text are customizable directly from the server (no need to resubmit the app) AppLift GmbH – 13
  14. 14. Dedicated mobile games channel presented as an engaging gift to CLOSER users (French celebrity app) Click “Jeux”… …open gift… …scratch to open… ..and install for free • AppLift customized and designed the SDK to fit Closer’s layout • Highly successful as games are perceived as value-ad: Conversion rate >30%, eCPM: $30, industry benchmark: $9 AppLift GmbH – 14
  15. 15. Contact Daniel Heer Head of Strategic Partnerships Email: Tel.: +49 (0) 173 260 94 97 AppLift GmbH – 15