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Electronic Ink-Clarity labs general overview

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Any system or application which fails to communicate clearly, to satisfy users, or to meet the goals of the business is not performing as it should. Any time an interaction doesn’t satisfy, there is …

Any system or application which fails to communicate clearly, to satisfy users, or to meet the goals of the business is not performing as it should. Any time an interaction doesn’t satisfy, there is a cost involved: money lost, time wasted, efficiency and productivity reduced, brand damaged, and opportunities missed. It doesn’t have to be this way.

Clarity Labs is a usability facility maintaining a collection of the foremost experts in the field of user-centered design.

Published in: Business, Technology, Design

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  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Electronic Ink, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Electronic Ink. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Electronic Ink which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Electronic Ink, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Electronic Ink is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Electronic Ink without the inclusion of this Notice, is strictly prohibited.
  • Transcript

    • 1. December 17, 2013 Design Research & Usability Services PRESENTED BY CLARITY LABS
    • 2. Any system or application which fails to communicate clearly, to satisfy users, or to meet the goals of the business is not performing as it should. Any time an interaction doesn’t satisfy, there is a cost involved: money lost, time wasted, efficiency and productivity reduced, brand damaged, and opportunities missed. It doesn’t have to be this way. Clarity Labs is a usability facility maintaining a collection of the foremost experts in the field of user-centered design. DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 2 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 3. Usability Testing Lab-based testing exposes • Questions of audience comprehension • Product appeal • Overall ease of use • Navigability Lab-based testing helps your organization • Reveal user/viewer obstacles • Settle internal debates • Save time and money • Mitigate risk • Gain a competitive advantage • Increase your bottom line DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 3 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 4. Business Design Research User BUSINESS Technology Design Strategy DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 4 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 5. Process Overview ANALYZE DESIGN Research Research Design Technology Technology Design IMPLEMENT Research Design Technology EVALUATE Research Design Technology DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 5 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 6. Research Human Factors : Ethnography : Psychology DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 6 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 7. Research Team Human Factors Experts • Cognitive psychologists • User experience architects • Usability engineers World-class credentials • 3 PhD • 2 MS • 1 MA • MEd (Master of Education) • MDes (Master of Design) • MPD (Master of Product Development) DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 7 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 8. Usability Labs We conduct leading-edge research and investigation in our lab at company headquarters, on site with our mobile lab, or remotely with participants anywhere in the world. CHAMELEON LAB TRADITIONAL LAB DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 8 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 9. Eye Tracking State-of-the-art Eye Tracking • Near Infrared Light Emitting Diodes illuminate pupils and corneas. • High Resolution Camera captures images of subject’s eyes. Pinpoint visual response • Heat maps • Gaze plots • Gaze replay • Bee Swarm • Graphs • Raw data DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 9 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 10. User 1 Regular Heat Map User 2 Gaze Opacity Heat Map DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 10 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 11. “Find the phone number.” DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 11 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 12. Participants easily found the two areas on the home page to get a car insurance quote. DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 12 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 13. Gaze Plotting – Shopping DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 13 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 14. Gaze Plotting – Snowboard Scheduling DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 14 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 15. Gaze Plotting and Heat Mapping – Television Placement DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 15 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 16. Gaze Plotting – Television Product Placement DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 16 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 17. Eye Tracking Glasses – Out of Home/In-Store DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 17 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 18. Scientific Precision • • • • • • • • • • Questionnaires & Surveys Stakeholder Interviews User Interviews User Profiles & Personas Focus Group Artifact Inventory Ethnographic Interview Shadowing Participatory Design Directed Storytelling • • • • • • Contextual Enquiry & Analysis Card Sorting Diaries & Journals Cultural Probe Ethnographic Observation Technology Assessment DESIGN RESEARCH & ANALYSIS December 17, 2013 18 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 19. OPEN • Cultural Probe • Ethnographic Observation • Contextual • Participatory Inquiry • Diaries Design Journals Methods • Directed Storytelling • Focus • Card Sorting Grou • Artifact p Inventory FLEXIBILITY OF METHOD • Ethnographic Interview • Traditional Interview • Survey • Questionnaire FIXED SHALLOW DEPTH OF INTERACTION DEEP © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 20. Comparative Analysis DESIGN RESEARCH & ANALYSIS December 17, 2013 20 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 21. Contextual Inquiry, Observation & Analysis DESIGN RESEARCH & ANALYSIS December 17, 2013 21 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 22. User Profiles & Personas DESIGN RESEARCH & ANALYSIS December 17, 2013 22 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 23. Card Sorting Understand users’ mental models of content and functionality Identify patterns Generate structure for organizing information, navigation, menus Describe taxonomy and labeling Individual or group interviews Easy and inexpensive DESIGN RESEARCH & ANALYSIS December 17, 2013 23 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 24. Research Design Large-scale research projects • Survey the business landscape • Identify the scope and breadth of a problem • Uncover previously unrecognized relationships and issues • Offer solutions that support business workflow, culture and goals. Process Research • Ethnographic research • Facility Tours • Stakeholder Interviews • Contextual Inquiries • User Interviews • Cognitive Modeling Techniques DESIGN RESEARCH & ANALYSIS December 17, 2013 24 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 25. Applications for Usability Testing Traditional Advertising/Marketing • Validate effectiveness of print design • Demonstrate consumer responsiveness and recall for overall advertising/marketing strategy • Prove recall and effectiveness of media placement • Determine the path consumers take to find information • Prove/determine out-of-home effectiveness/strategy • Demonstrate what consumers actually see and plan effective product placement • Establish key areas for product recall for in-store merchandising DESIGN RESEARCH & ANALYSIS December 17, 2013 25 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 26. Applications for Usability Testing Television – Promos/Advertisements • Combine interviews with testing • Understanding why viewers stop paying attention to a commercial or programming is very important • Testing uncovers what viewers see, what causes their eyes to move to particular elements of an ad or program • Understand what image they were watching when they decided to change the channel. Television – News/Reports/Screen Graphics • Combine interviews with testing • Understanding how people respond to information and its delivery • Testing uncovers what screen elements most effectively guide the viewers attention to where it is intended to go • Understand effectiveness of on-screen delivery mechanisms within news media (visual/textual) DESIGN RESEARCH & ANALYSIS December 17, 2013 26 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 27. Applications for Usability Testing Live Testing / Focus Groups • Interact with focus group subjects in real-time • Obtain feedback verbally and electronically • Live Intercept Testing • Gain immediate test subjects by reaching out to them while they are online • Provide instant feedback from subject’s natural environment Mobile / Emerging Media • Gain insight into how users interact with content on their mobile device • Understand what content people are expecting to get from their mobile device vs. what they are able to get • Understand what are best methods for user retention • Understand how users expect to USE the information DESIGN RESEARCH & ANALYSIS December 17, 2013 27 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 28. Applications for Usability Testing Online Applications • Competitive web site analysis • Gain insight into how users interact with your site vs. competitive news sites • Provide specific objectives to test subjects to analyze both sites • Content Organization • Understand how users move through your own website • Determine better ways to drive user interaction to specific portions of website • Advertising Effectiveness • Understand most effective placement DESIGN RESEARCH & ANALYSIS December 17, 2013 28 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 29. Case Study – “Out of Box Experience” Compare 4 Phone Brands Across 3 Networks • Evaluate Interaction In-Store • Evaluate Interaction with Device Setup Goals • Discover Key Strengths/Weaknesses • Discover User Patterns and Preferences • Understand the Experience of Purchasing and Using a Device for the First Time DESIGN RESEARCH & ANALYSIS December 17, 2013 29 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 30. User Experience Testing Eliminates Risk Who is using it and exactly how should it work? • What will users need to do for business to achieve its goals? • Get real insight; don’t make assumptions about users • Map the experience; write the user manual first Design the experience first, not last • The interface is how users actually use the system • Fail fast - get it wrong early – iterate – explore Design affords Discovery • Don’t simply react to the current competition or market • Don’t accept ‘off the shelf’ solution • Explore alternatives, innovations and new ideas DESIGN RESEARCH & ANALYSIS December 17, 2013 30 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 31. References & Relationships DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 31 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 32. DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 32 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 33. The information and recommendations contained in this document, and all other information submitted in the past and in the future by and on behalf of Clarity Labs, oral, written, and in electronic form, is confidential and/or trade secret information and is proprietary to Clarity Labs. It is to be used only for purposes of this project and for no other purposes. The information contained in this document and other information received from Clarity Labs which is identified as confidential and/or trade secret information, or which by the nature of the circumstances surrounding the disclosure should in good faith be treated as confidential and/or proprietary, in particular, information which relates to the processes, methods, procedures, and tools employed by Clarity Labs, should be disclosed only to authorized persons on a need to know basis only in furtherance of this project with appropriate notification of the confidential and/or proprietary nature of the material being disclosed. Submission of any information and/or artwork by Clarity Labs is not to be considered a transfer of any intellectual property rights. Removal of this Notice, and/or use or dissemination of any information or materials submitted by Clarity Labs without the inclusion of this Notice, is strictly prohibited. DESIGN RESEARCH & USABILITY SERVICES December 17, 2013 33 © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.
    • 34. CONTACT Daniel Guest VP, Business Development 215.922.3210 office 609.203.8293 mobile Dguest@electronicInk.com © 2007. ELECTRONIC INK, INC. ALL RIGHTS RESERVED.