STERE
tuning my emotions

“Fascinating implications for the future
of crowdsourced music engines.”

1
john really likes mary
he invites her for a candlelit dinner
what does he have to do to get it right?

+
clean

+
cook

+
...
stereomood turns mood into music

30
min

or

cd stacks?

5

min

one click on stereomood.com?

messed up itunes library?
...
www.stereomood.com

4
www.stereomood.com

5
how does it work?

songs sources:

music blogs
users
artists
labels

stereomood database:
wisdom of crowd

stereotags:
use...
the team

daniele novaga

maurizio pratici

eleonora viviani

ceo

cto

art

Giovanni foglietta
sales

daniele giliberto
c...
where we are
registered users

UNIQUE visitors/month

350,000

1,000,000
“stereomood aims to play you songs
that match how...
the audience
top 10 countrIES

demographic (age)
6%

usa

-18

4%

45+

14%

35-44

russia

37%

18-24

canada

39%

25-34...
THE REVENUE MODEL: advertising

10
THE REVENUE MODEL
1. digital advertising
(now)

2. premium subscriptions
(within 6 months)

3. api distribution
(within 1 ...
market opportunity
stereomood’s market is
streaming radio listeners,
300M users, 95% CAGR
streaming radio, music recommend...
competitive advantages

1. UNIQUE listening experience

13
competitive advantages

1. UNIQUE listening experience
2. emotions taxonomy with stereotags

14
competitive advantages

1. UNIQUE listening experience
2. emotions taxonomy with stereotags
3. low licensing fees

15
financial overview

currency: $000

2011

2012

2013

2014

TOTAL revenue

22

502

3.547

10.470

cash burn - fixed costs...
fundraising
in january 2012 we raised a seed round of $100k
from innogest sgr and italian angels for growth

17
financial need
we’d like to close a $1.5M series A by june 2012.
how will we use this money?
artificial

10% intelligence
...
next steps
become the authority on associating
music to people’s moods

19
STERE
tuning my emotions

info@stereomood.com

20
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2012 02-23 - Stereomood pitch - Berkeley University, California

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2012 02-23 - Stereomood pitch - Berkeley University, California

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2012 02-23 - Stereomood pitch - Berkeley University, California

  1. 1. STERE tuning my emotions “Fascinating implications for the future of crowdsourced music engines.” 1
  2. 2. john really likes mary he invites her for a candlelit dinner what does he have to do to get it right? + clean + cook + get dressed 2 choose the music
  3. 3. stereomood turns mood into music 30 min or cd stacks? 5 min one click on stereomood.com? messed up itunes library? Spotify’s millions OF tracks? 3
  4. 4. www.stereomood.com 4
  5. 5. www.stereomood.com 5
  6. 6. how does it work? songs sources: music blogs users artists labels stereomood database: wisdom of crowd stereotags: users’ tags listen likes 6 mood based playlists mood tagged mp3s stereomood api mobile apps
  7. 7. the team daniele novaga maurizio pratici eleonora viviani ceo cto art Giovanni foglietta sales daniele giliberto content claudio gallo music founder founder 7 founder
  8. 8. where we are registered users UNIQUE visitors/month 350,000 1,000,000 “stereomood aims to play you songs that match how you feel.” “find music that suits your mood.” “If Pandora stands as the reigning brain of web radio, new competitor Stereomood may be its heart.” 8
  9. 9. the audience top 10 countrIES demographic (age) 6% usa -18 4% 45+ 14% 35-44 russia 37% 18-24 canada 39% 25-34 italy mexico gender brasil france MALE germany FEMALE 59% poland uk *data source: google analytics, stereomood db 9 41%
  10. 10. THE REVENUE MODEL: advertising 10
  11. 11. THE REVENUE MODEL 1. digital advertising (now) 2. premium subscriptions (within 6 months) 3. api distribution (within 1 year) 11
  12. 12. market opportunity stereomood’s market is streaming radio listeners, 300M users, 95% CAGR streaming radio, music recommendation system 12
  13. 13. competitive advantages 1. UNIQUE listening experience 13
  14. 14. competitive advantages 1. UNIQUE listening experience 2. emotions taxonomy with stereotags 14
  15. 15. competitive advantages 1. UNIQUE listening experience 2. emotions taxonomy with stereotags 3. low licensing fees 15
  16. 16. financial overview currency: $000 2011 2012 2013 2014 TOTAL revenue 22 502 3.547 10.470 cash burn - fixed costs 13 111 908 product development - 351 marketing costs - 135 gross profit 8 -94 354 1.472 310 1.410 16 1.662 525 7.374
  17. 17. fundraising in january 2012 we raised a seed round of $100k from innogest sgr and italian angels for growth 17
  18. 18. financial need we’d like to close a $1.5M series A by june 2012. how will we use this money? artificial 10% intelligence product 50% DEVELOPMENT users acquisition 40% 18
  19. 19. next steps become the authority on associating music to people’s moods 19
  20. 20. STERE tuning my emotions info@stereomood.com 20

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