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Contextually Relevant Content Strategy

by Information Architect and Content Strategist at The Understanding Group on Sep 06, 2011

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Content without context is useless. Content works best when it accounts for user behaviours, situations and the world around them. But how can it do that?...

Content without context is useless. Content works best when it accounts for user behaviours, situations and the world around them. But how can it do that?

This presentation discusses the methods of context analysis: Personal-Behavioural Context, Personal-Situational Context, and Ambient Factors, and examines how to implement this research, to create the basis for a context-rich content strategy.

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