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a       ng ul     ia ce     di gf al meden   il nBu ani soci presm e
What arewe doing           ?
What is social media branding?How will you all benefit?5 things you can do today!
What is social media branding?How will you all benefit?5 things you can do today!
What is social media branding?How will you all benefit?5 things you can do today!
Whoam I    ?
e en Ci tyQu
rlo tt e, NCCh a
I’m originally   from here ...
I was a lawyer in Freehold               R ig                   ht h                       er e                            !
?    t ifies   a l h aW qu    m e
I started a blog.
I wrote a book.
+
+
9 months
sold over10,000  copies
How?
I wrote book.
anotherI wrote book.
Springpa    d
2 months
sold almost 500 copies
How?
?  y I h mW a h e r e
Ii  m pi  ’s  n      r        !        e d
What is social media branding?How will you all benefit?5 things you can do today!
e       v g      a in    W d   w an e rN Bo f
It never used to   be this way.
$2.9 billion   in advertising in 2010.
rk rg        a e     M rb    c k eZ u
800M users
3.5Bnew content each week
1 out of 8minutes online are on Facebook
k    c y   a e J sD or
100million
66%retweet content they have an   emotional connection to
WHY   ?care
3reasons
1
2
3
The good news?
You don’t need  to be like
If I can do it...      so can you!
It’s not just about  status updates.
It’s about engaging.
It’s about listening.
It’s about connecting.
It’s about caring.
It’s about collaborating.
It’s about stories.
It’s about this story.
1974
What is social media branding?How will you all benefit?5 things you can do today!
Friendship                                     Circle                                                                     ...
“I don’t have the time to become  a social media     expert!”
You don’t need to.
I canhelp
What is social media branding?How will you all benefit?5 things you can do today!
Simple rules.
Rule 1:Consistent   messaging
???What happens in Vegas,stays in Vegas?
...so what about                   ?
Rule 2:Provide value  while tagging
These are tags
Other people see here...
...and here!
Rule 3:Create emotion    with images
Rule 4:   Find greatcontent & post it!
Mix upyour posts!
Askquestions
Call to action
Provide tips
Use polls
Respond ASAP
Post often
Be authentic
Rule 5:Who’s clicking ...and why?
Insights help gauge engagement!
To review...
Rule 1: Consistent Message
Rule 1: Consistent MessageRule 2: Provide value while tagging
Rule 1: Consistent MessageRule 2: Provide value while taggingRule 3: Creating emotion with images
Rule 1: Consistent MessageRule 2: Provide value while taggingRule 3: Creating emotion with imagesRule 4: Find great conten...
Rule 1: Consistent MessageRule 2: Provide value while taggingRule 3: Creating emotion with imagesRule 4: Find great conten...
...one more thing
Get Buff!
is your friend!
Keep your posts topped off...   Even when you’re not around.
Is there a good time to post?
Nowwhat?
What is social media branding?How will you all benefit?5 things you can do today!
What is social media branding?How will you all benefit?5 things you can do today!
What is social media branding?How will you all benefit?5 things you can do today!
u!            y o     a nkT   h
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
The Friendship Circle: Building a Meaningful Social Media Presence
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The Friendship Circle: Building a Meaningful Social Media Presence

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I was the Keynote Speaker at the Friendship Circle's national conference. The purpose was three-fold:
1) What is social media branding?
2) How will you all benefit?
3) 5 things you can do today!

Here's what the client said:
“Daniel’s social media presentation for Friendship Circle directors was exciting, engaging, and personable. He was well prepared and drove his message home while leaving everyone with actionable steps to make a difference in their marketing efforts. His presentation ... was considered the #1 highlight for many of the participants.”

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  • Hi everyone, my name is Daniel Gold and I’m very excited to be here today to talk with all of you about developing and building a meaningful social media presence for The Friendship Circle.\n
  • So, what are we going to be doing during out time together today? Well, we’ll be focusing in on 3 things:\n
  • First, we’ll answer the question as to what social media branding is...\n
  • Second, we’ll answer how social media branding will benefit each of your Friendship Circle chapters, and ...\n
  • Finally, we’ll talk about five things you all can do today to help increase your brand presence online, build new followers, and engage with your communities like never before! \n
  • But before I begin, I thought you might be asking yourself a few questions about me, so I thought I’d take a moment to address those first. Like for instance, who exactly am I? That’s a really good one to start off with ...\n
  • I live in what is affectionately referred to as the Queen City...\n
  • ...or otherwise known as Charlotte, NC...\n
  • ...But, I’m actually originally from right here in the Garden State!\n
  • ...That’s right, this was my exit off the New Jersey Parkway, Exit 123 which lead right into Manalapan!\n
  • I went to college in Ithaca, New York where I majored in Broadcast Communications and actually got my first real taste of Chabad at both Ithaca College and Rabbi Eli Silberstein at Cornell University. After college, I went to Syracuse University for law school, and became involved with Rabbi Rappaport at the Chabad there as well.\n
  • I went to college in Ithaca, New York where I majored in Broadcast Communications and actually got my first real taste of Chabad at both Ithaca College and Rabbi Eli Silberstein at Cornell University. After college, I went to Syracuse University for law school, and became involved with Rabbi Rappaport at the Chabad there as well.\n
  • I liked the bar exam so much, I decided to take it twice, and ultimately practiced as a plaintiff’s trial lawyer in Freehold Borough right there at the corner of Sheriff and Main Streets. After practicing law for a few years, we picked up and moved down to Charlotte to work for ...\n
  • ...LexisNexis where I’ve been now for the last 6 years. My day job is overseeing all the software tools that lawyers use for litigation for the largest law firms throughout the southeast. It’s a great gig and helps send my kids to the Charlotte Jewish Day School and the Jewish Preschool on Sardis - which is run by Bentzion’s family!\n
  • Well that answers the question as to who I am but what exactly qualifies me to therefore speak to all of you today? \n
  • Around 2008, I started a blog about things I was passionate about: such as giving really designing and giving great presentations that don’t bore people, the art of productivity, leadership, technology, things of that nature. It wasn’t until 2010 I started to take it seriously and realized I was accumulating what I thought was a decent blog following specifically around the subjects of productivity and time management apps. So, I took a leap of faith...\n
  • ...and I wrote an e-book.\n
  • The book was on a very popular note taking app called Evernote, which has about 14 million subscribers now and is destined to be a presence as strong as Microsoft or Apple. The thing was that so many people were using Evernote it seemed as a digital filing cabinet - from brainstorms, to photos taken on your phone, to scanned documents, to writing blog posts, etc. Many people were using the app for time management as well. In particular, combining it with the incredibly popular system called “Getting Things Done”, which is based on a book by David Allen. Seeing that there was a gap I could fill, I decided write a book on this one topic alone.\n
  • The book was on a very popular note taking app called Evernote, which has about 14 million subscribers now and is destined to be a presence as strong as Microsoft or Apple. The thing was that so many people were using Evernote it seemed as a digital filing cabinet - from brainstorms, to photos taken on your phone, to scanned documents, to writing blog posts, etc. Many people were using the app for time management as well. In particular, combining it with the incredibly popular system called “Getting Things Done”, which is based on a book by David Allen. Seeing that there was a gap I could fill, I decided write a book on this one topic alone.\n
  • So, in mid-September, I released my book. \n
  • And in 9 months since the release date...\n
  • ...I have sold over 10,000 copies at $5 each -- allowing my kids to continue to go to the Jewish day schools!\n
  • But the important question is -- how -- how did I do it?\n
  • Social Media. I built a social media presence for my book - and my personal brand - across LinkedIn, YouTube, Facebook, Twitter, Google+, and Pinterest. With LinkedIn, I found groups talking about both Evernote and Getting Things Done. I became a frequent commentator there. On Facebook, Twitter & Google+, I did the same thing. I engaged and joined the ongoing conversations about how to become more productive and successful in life by leveraging both Evernote and Getting Things Done together. It was because I was actively engaging that they found their way over to my site and bought my book. But then...\n
  • I wrote another e-book...\n
  • I wrote another e-book...\n
  • I wrote another e-book...\n
  • This time, on another fairly popular app called Springpad. Timing was everything here as I called the CEO and told him I wanted to leverage my brand presence with the Evernote eBook and write one on Springpad. They were just starting their site’s extreme makeover, so the timing worked out well. I worked directly with them and...\n
  • ...in two months...\n
  • ...I sold almost 500 copies of this book. My kids are really happy they’re not going to public school!\n
  • But again, the question becomes how have I done this?\n
  • The answer again, is social media. I’ve leveraged my brand and founds ways to promote what I’m doing through multiple channels. By doing so, I have maximized my exposure and driven more sales as a result.\n
  • As a result, I have a consistent brand that starts with my website, to my Twitter page, to my Facebook page, to my Google+ page. So I hope that helps explain why I am qualified to speak with all of you today, but I thought you might also be asking yourselves...\n
  • As a result, I have a consistent brand that starts with my website, to my Twitter page, to my Facebook page, to my Google+ page. So I hope that helps explain why I am qualified to speak with all of you today, but I thought you might also be asking yourselves...\n
  • As a result, I have a consistent brand that starts with my website, to my Twitter page, to my Facebook page, to my Google+ page. So I hope that helps explain why I am qualified to speak with all of you today, but I thought you might also be asking yourselves...\n
  • As a result, I have a consistent brand that starts with my website, to my Twitter page, to my Facebook page, to my Google+ page. So I hope that helps explain why I am qualified to speak with all of you today, but I thought you might also be asking yourselves...\n
  • As a result, I have a consistent brand that starts with my website, to my Twitter page, to my Facebook page, to my Google+ page. So I hope that helps explain why I am qualified to speak with all of you today, but I thought you might also be asking yourselves...\n
  • As a result, I have a consistent brand that starts with my website, to my Twitter page, to my Facebook page, to my Google+ page. So I hope that helps explain why I am qualified to speak with all of you today, but I thought you might also be asking yourselves...\n
  • Why am I here? Well, that’s the easiest one to answer.\n
  • It’s because I think that Bentzion is pretty cool! Really, he is...\n
  • But also...\n
  • Honestly, I’m inspired. Preparing for today’s presentation has been an absolute joy for me. In fact, this has been the most rewarding presentation I have ever done. You don’t need me to tell you all this, but the work you all are doing for both special needs children and the teenage volunteers is life changing. The videos I watched, photos I saw, and stories I read to really help me understand everything about Friendship Circle was nothing short of inspirational. So, I truly hope that I can help you today in my social media tips to continue inspiring those who area already following you all, but also attract even more people.\n
  • ...Which brings us back to what we’re doing today. To help give us context, let’s first talk about what is social media branding.\n
  • I think it’s pretty undeniable at this point that we have been experiencing a whole new wave of social media branding. \n
  • But what is interesting is that it never used to be this way.\n
  • Traditional marketing and PR teams for major mega brands such as Coca Cola spend upwards \n
  • $2.9 Billion dollars in advertising in dollars in 2012.\n
  • Because of this man, everything is Facebook. And, he changed the world.\n
  • There are currently 800 million people subscribed to Facebook.\n
  • There is also 3.5B pieces of content such as web links, news stories, blog posts, etc that are posted every week on Facebook.\n
  • \n
  • Which has enabled all of you to create a brand presence online to engage & interact with the community.\n
  • Jack Dorsey gave you Twitter.\n
  • Which has enabled you all to connect with an international community in 140 characters or less.\n
  • There are currently over 100 million people on Twitter.\n
  • 92 percent of people retweet content on Twitter that they find interesting\n
  • 66 percent of people retweet content on Twitter that they have a personal connection to\n
  • Well, these statistics might be interesting and all, but why care?\n
  • I am going to give you three very compelling reasons to care about this new wave in social media...\n
  • one...\n
  • Two...\n
  • And reason number 3. \n
  • The good news? \n
  • You don’t need to be Coca-Cola. You don’t need to be any of the Fortune 500 companies or charitable organizations. You just need to be you ... And arm yourselves with some very good information of how to ride this wave ...\n
  • ...and as the old saying goes, if I can do it, honestly, so can you. I don’t have any advanced degrees in social media. I didn’t read every book on social media out there. I don’t even have 1,000 likes on my Facebook page...\n
  • I have 213 likes...but it’s a strong tribe. A tribe of followers who are actively engaged in the content I am posting online. Why do I call it a tribe?\n
  • But it’s not just about status updates ...\n
  • It’s about engaging with your community through social media...\n
  • It’s about listening to what the community is saying online & what they want to hear...\n
  • It’s about connecting with your community...\n
  • It’s about caring...\n
  • It’s about collaborating...\n
  • It’s about stories...\n
  • It’s about this story.\n
  • This is Dennis Walters. He is a world renowned paraplegic trick shot golfer & motivational speaker. For over 30 years, he has been inspiring kids and adults to never give up on your dreams. He also happens to be my wife’s uncle.\n
  • In 1974 he was destined to be the next professional golfer. The next Jack Nicholas, Gary Player, Arnold Palmer or Tiger Woods. But on one sunny day in Shark River, right here in New Jersey, he was going up a hill in his golf cart when it flipped over. The doctors said that had he landed just one inch in the other direction, he would not have been paralyzed from the waist down. But apparently, life had something bigger in mind for him. Through tragedy, he learned to reconfigure his golf cart so he can lean off the golf cart, giving the appearance as if he’s standing.\n
  • And for over thirty years, and various different trick shots he does, he has inspired thousands in all 50 states and in St. Andrews, Scotland. He teaches kids to believe. To love. To live. To never lose hope. Take his story and learn from it. Life isn’t perfect, but with hard work, determination, and a goal you can do anything. Dennis has corporate sponsors like any other professional golfer, wrote a book, and has appeared on countless TV shows.\n
  • And for over thirty years, and various different trick shots he does, he has inspired thousands in all 50 states and in St. Andrews, Scotland. He teaches kids to believe. To love. To live. To never lose hope. Take his story and learn from it. Life isn’t perfect, but with hard work, determination, and a goal you can do anything. Dennis has corporate sponsors like any other professional golfer, wrote a book, and has appeared on countless TV shows.\n
  • And for over thirty years, and various different trick shots he does, he has inspired thousands in all 50 states and in St. Andrews, Scotland. He teaches kids to believe. To love. To live. To never lose hope. Take his story and learn from it. Life isn’t perfect, but with hard work, determination, and a goal you can do anything. Dennis has corporate sponsors like any other professional golfer, wrote a book, and has appeared on countless TV shows.\n
  • And for over thirty years, and various different trick shots he does, he has inspired thousands in all 50 states and in St. Andrews, Scotland. He teaches kids to believe. To love. To live. To never lose hope. Take his story and learn from it. Life isn’t perfect, but with hard work, determination, and a goal you can do anything. Dennis has corporate sponsors like any other professional golfer, wrote a book, and has appeared on countless TV shows.\n
  • And for over thirty years, and various different trick shots he does, he has inspired thousands in all 50 states and in St. Andrews, Scotland. He teaches kids to believe. To love. To live. To never lose hope. Take his story and learn from it. Life isn’t perfect, but with hard work, determination, and a goal you can do anything. Dennis has corporate sponsors like any other professional golfer, wrote a book, and has appeared on countless TV shows.\n
  • And for over thirty years, and various different trick shots he does, he has inspired thousands in all 50 states and in St. Andrews, Scotland. He teaches kids to believe. To love. To live. To never lose hope. Take his story and learn from it. Life isn’t perfect, but with hard work, determination, and a goal you can do anything. Dennis has corporate sponsors like any other professional golfer, wrote a book, and has appeared on countless TV shows.\n
  • He has met golf’s greatest players including Ben Hogan, Gary Player, Greg Norman, Arnold Palmer, Jack Nicholas, and Tiger Woods as well as countless celebrities.\n
  • He has met golf’s greatest players including Ben Hogan, Gary Player, Greg Norman, Arnold Palmer, Jack Nicholas, and Tiger Woods as well as countless celebrities.\n
  • He has met golf’s greatest players including Ben Hogan, Gary Player, Greg Norman, Arnold Palmer, Jack Nicholas, and Tiger Woods as well as countless celebrities.\n
  • He has met golf’s greatest players including Ben Hogan, Gary Player, Greg Norman, Arnold Palmer, Jack Nicholas, and Tiger Woods as well as countless celebrities.\n
  • He has met golf’s greatest players including Ben Hogan, Gary Player, Greg Norman, Arnold Palmer, Jack Nicholas, and Tiger Woods as well as countless celebrities.\n
  • He has met golf’s greatest players including Ben Hogan, Gary Player, Greg Norman, Arnold Palmer, Jack Nicholas, and Tiger Woods as well as countless celebrities.\n
  • He’s helped light the Olympic torch, and received the 2008 PGA Distinguished Service Award, the highest honor given to anyone in the PGA. And of course, all of this with the help of his faithful dog that has a part in the trick shots throughout the show - Mr. Bucky.\nSo why tell his story? Because around 2008, I told Dennis his website was 10 years old and terrible. He had no social media presence. I literally needed to convince him why it was worth having a new website that was beautiful and why he should have a social media presence at all. Well, I designed his site for him and built that presence. I run all of this for him. And, now he gets it.\n
  • He’s helped light the Olympic torch, and received the 2008 PGA Distinguished Service Award, the highest honor given to anyone in the PGA. And of course, all of this with the help of his faithful dog that has a part in the trick shots throughout the show - Mr. Bucky.\nSo why tell his story? Because around 2008, I told Dennis his website was 10 years old and terrible. He had no social media presence. I literally needed to convince him why it was worth having a new website that was beautiful and why he should have a social media presence at all. Well, I designed his site for him and built that presence. I run all of this for him. And, now he gets it.\n
  • He’s helped light the Olympic torch, and received the 2008 PGA Distinguished Service Award, the highest honor given to anyone in the PGA. And of course, all of this with the help of his faithful dog that has a part in the trick shots throughout the show - Mr. Bucky.\nSo why tell his story? Because around 2008, I told Dennis his website was 10 years old and terrible. He had no social media presence. I literally needed to convince him why it was worth having a new website that was beautiful and why he should have a social media presence at all. Well, I designed his site for him and built that presence. I run all of this for him. And, now he gets it.\n
  • In 2008 I suggested to Dennis that he redo his website that was a little over 10 years old. At first he was very hesitant as he didn’t see the added value of building a re-energized hub for all of his content. I designed the sketches, talked the programmers, and within about 6 months, we had a whole new look and feel to his enterprise he’s built over 30 years. This is what the site looks like today. Rich with images, videos, information on golf for the disabled, and importantly, easy ways to get ahold of him through social media channels.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • Now, Dennis has active followers going to his Facebook page, Twitter page & his blog. What’s more, Dennis has an easy portal for his fans & followers to reach out to him and share with him amazing stories of their disabilities, and how, through his message, they’ve been able to dream again. To live better. To find something to be hopeful for. A message not unlike all of yours.\n
  • This is Dennis’ Facebook page. Again, he doesn’t have ten thousand people who like his page. As of two weeks ago, it was...\n
  • Sitting very nicely at 575 likes. But here’s the important takeaway message for all of you: he doesn’t need 10,000 likes. Why? Because of those 575 likes, he’s got a really good share of those people actively engaged in liking and commenting on what he’s doing.\n
  • Best selling author and marketing guru, Seth Godin, believes that the new wave of social media has power in tribes. A tribe he says goes back as early as mankind. Tribes give ordinary people the power to lead and make big change. The same can be said for all of you. You all have the ability in each of your Friendship Circle tribes to lead as you have been but make an even bigger change - bring more of a spotlight to what your’e doing in each of your communities and get more people to care, more people to connect.\n
  • Here’s a perfect example. He took this funny show a few weeks ago. He’s flexing by a Ford Flex. It’s a funny shot and for those who know Dennis -- it’s a great candid look at what’s he’s doing as he tours across the country.\n
  • Within literally minutes, he had 14 people like this silly photo and had a comment. Honestly, it’s amazing how emotionally connected his followers are to him. It amazes me how well connected he is with his followers. It’s amazing the stories that people share with him. Through no other medium can people from disparate parts of this country come together to talk with a man whom they say has inspired them. Who have lifted their spirits. A man who could have been a professional golfer, but through his paralysis, found a way to entertain and inspire so many. And now, because of social media, the stories, the bond, the connection, the engagement continues ... And it spreads with every new like. With every new comment.\n
  • By now, I think you all understand what social media branding is and the impact it can have, so how will you all benefit?\n
  • The stories of social media success - whether it's an eBook author such as myself, a golfer, or a singer, you can do the same for the Friendship Circle in really incredible ways. Ways that would bring more members, involve more members, and have others embrace the FC mission statement.\n
  • Every time one of your followers likes a status update or re-tweets or shares something you've done on the FC Wall, they see it. The like button is the new stamp of approval.\n
  • It used to be that to spread the word, we’d exchange business cards in hopes that the person we’re giving it to would then in turn tell someone else about us. We’d also print out tons of flyers and litter them all over grocery stores and the windshields of cars in parking lots. Today, it’s all about the Like button. It’s all about the Follow. But as we learned before, it’s not just about the quantity, it’s about measuring the engagement level you have with those in your circles.\n
  • If you've posted engaging content, they're going to click on that link. If they like what they saw, they too might like your FC page or follow you on Twitter. Then, something crazy happens. When that person's followers sees that they clicked on that link and like the FC, they too are intrigued and then they too click on the link, they like you on FB & Twitter, and suddenly, you've got 500 new followers! And the cool part? It really does work this way!\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • If the goal is outreach and the goal is knowledge - the goal should equally be social media engagement and increasing your brand presence. But how do you do that?\n
  • I’m positive you might be saying to yourself right now, well this all sounds good, but I just don’t have the time to become a social media expert. But you know what?\n
  • You don’t need to. I’m positive I don’t know everything. I’m equally positive I could be doing more that would get me more likes, which would help me sell more books and more consulting opportunities. But like so many of you, I just don’t have the time. But I have found there are some really great things ... Some really ridiculously easy things we can all do to increase our presence and get more people engaged.\n
  • and I can help.\n
  • Here's 5 specific action items you can do to gain a more meaningful presence online right now \n
  • What I’m going to overview for you now are 5 simple rules.\n
  • Browsing out to each of your Facebook pages, I found various different ways of showing what your mission statement is -- and sometimes nothing at all! All of which made we wonder what exactly is your mission statement!\n
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  • What happens in Vegas, stays in Vegas?\n
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  • Provide value while tagging. Tagging on social media is the equivalent of handing someone else your business card. \n
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  • Even people who aren’t fans of the Dennis Walters Golf Show will see this post and that Fairways and Greens Golf Center like this post and may decide to click over and see what the DW Golf Show is all about and may like it as well!\n
  • Visualize everything\n
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  • Know who's clicking on what\n
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  • Know who's clicking on what ... And why. Now, if you think that what I’m about to show you is too advanced for you ... Don’t worry. If you master steps one through four, I can promise you all that you will see fantastic results. But, if you’re not hesitant about looking at some stats, they can help you on Facebook.\n
  • What you’re looking at right now is your Admin Panel from your Facebook page. On the bottom middle you can see this little graph called Insights. Clicking on this link will provide you with - quite literally -great insights as to who is clicking on what & how interested they are in your posts. The reason this is important is because it will help you gauge how connected and how engaged your followers are on your page.\n
  • Once you click on it, you might get overwhelmed at first as there is so much to learn here. Remember, don’t be intimidated and don’t worry if you never drill down into the minutia here! I will show you one thing that will help you though and is very easy to do. First, let’s go over everything you see here. \n
  • The first item we’ll look at is Total Likes. It’s pretty self explanatory. This is the total number of unique users that like your page. The percentage next to it shows that this is up or down how many percentage points from the week prior.\n
  • This number - Friends of Fans - shows you the total number of unique people who were friends with people who liked your page for that week. In other words, in this example, Dennis is up 1.35% from the week prior because of additional likes of potential people he can possibly reach as a result of someone liking his page! That’s a lot of potential people!!\n
  • This section - People Talking About This - is quite helpful. This is the total number of times someone in that week has liked your post, commented or shared a post, answered a question, responded to an event, mentioned your page, tagged your Page in a photo, checks in at your Place or recommends it to others. In this case, there are 28.\n
  • The Weekly Total Reach number represents the number of unique people who have seen any content at all on your page during that given week. Seeing a negative number might suggest that your content may not be attracting as many people as you like.\n
  • Now, the big graph in the middle of the page shows the posts you had done for the last 30 days. The larger purple circles shows that more posts were created on a particular day. The lime green color shows how many unique people were talking about your posts. The more people you get to talk about it through likes, reshares, commenting, recommending, etc, the better you can reach more people. And again, the blue represents the weekly total reach, or the number of unique people who have seen any content at all on your page during that given week\n
  • Now, the big graph in the middle of the page shows the posts you had done for the last 30 days. The larger purple circles shows that more posts were created on a particular day. The lime green color shows how many unique people were talking about your posts. The more people you get to talk about it through likes, reshares, commenting, recommending, etc, the better you can reach more people. And again, the blue represents the weekly total reach, or the number of unique people who have seen any content at all on your page during that given week\n
  • Now, the big graph in the middle of the page shows the posts you had done for the last 30 days. The larger purple circles shows that more posts were created on a particular day. The lime green color shows how many unique people were talking about your posts. The more people you get to talk about it through likes, reshares, commenting, recommending, etc, the better you can reach more people. And again, the blue represents the weekly total reach, or the number of unique people who have seen any content at all on your page during that given week\n
  • Now, the big graph in the middle of the page shows the posts you had done for the last 30 days. The larger purple circles shows that more posts were created on a particular day. The lime green color shows how many unique people were talking about your posts. The more people you get to talk about it through likes, reshares, commenting, recommending, etc, the better you can reach more people. And again, the blue represents the weekly total reach, or the number of unique people who have seen any content at all on your page during that given week\n
  • Now, the big graph in the middle of the page shows the posts you had done for the last 30 days. The larger purple circles shows that more posts were created on a particular day. The lime green color shows how many unique people were talking about your posts. The more people you get to talk about it through likes, reshares, commenting, recommending, etc, the better you can reach more people. And again, the blue represents the weekly total reach, or the number of unique people who have seen any content at all on your page during that given week\n
  • Now, the big graph in the middle of the page shows the posts you had done for the last 30 days. The larger purple circles shows that more posts were created on a particular day. The lime green color shows how many unique people were talking about your posts. The more people you get to talk about it through likes, reshares, commenting, recommending, etc, the better you can reach more people. And again, the blue represents the weekly total reach, or the number of unique people who have seen any content at all on your page during that given week\n
  • Now, if all of that is too much or you don’t want to be bothered with the minutia, I would say if you paid attention to any of the details on the Admin panel - take a look at these numbers. This shows you a breakdown by post of what your followers like the most. This is awesome because you can easily tell what content you’ve created appeals to your users the most. You can sort by date, post, reach, engaged users, talking about this or virality. Virality means the percentage of people who created a story out of your post out of the unique people who have seen it. Let me give you an example.\n
  • It’s crazy to me, but here’s a shot of Dennis at Washington Dulles airport with Mr. Bucky, his faithful service dog companion and sidekick in his show. The photo in the background says Service Animal Relief Area with a caption that says, “They think of EVERYTHING at Washington Dulles International Airport.” It received the most engaged users and the highest amount of people talking about it. Right next to his Ford Flex shot from earlier. Now, it might also help that I tagged Washington Dulles International Airport in this shot and so anyone who goes to the Airport’s Facebook page will see that Dennis tagged the airport, which could lead to people clicking on this post! \n
  • Finally, and I’m positive this goes without saying, but here is where all of your notifications appear. This is perfect for being able to see who is commenting on what. The more you respond, obviously, the better chance they will as well. And, everytime someone responds to something, it appears on their wall, giving you another chance for more exposure.\n
  • Know who's clicking on what\n
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  • Well, those are 5 simple rules that will no doubt help you measure how well you’re engaging, connecting, listening, and collaborating. But, there’s one more thing I’m going to suggest if you really want to be incredibly savvy.\n
  • And that is to get buff.\n
  • I’m referring to an amazing app called Buffer. It is your friend!\n
  • The best way to continually get more traction on your Facebook site and get more attention to the Friendship Circle is to keep your posts topped off. Now, admittedly, this can be very difficult as we’re all very busy people with busy lives and so it is not always possible to to do that. \n
  • Buffer allows you to connect your Twitter, Facebook, and LinkedIn accounts together to automatically send out updates at the time increments you want. \n
  • Now, we’re not going to go too granular, but in the settings of this wonderful tool, you can customize when you want your posts to go out. For me, I keep it easy: once in the morning, lunch time, and once in the evening.\n
  • ...and you can even add team members who can help you top off your posts.\n
  • Then, after you begin adding your posts you’ll see that you’ll be good to go for several days.\n
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  • In the alternative, you can go out to any website, and use the built-in browser extension that will allow you to buff right from this page.\n
  • ...or if you use Google Reader - which is an aggregator of web content you’ve subscribed to across the web - you can find relevant articles, and then at the bottom of each post \n
  • There’s actually an icon for the Buffer app...\n
  • ...and this will allow you to buff the articles of interest to you that will go out at designated times.\n
  • ...and this will allow you to buff the articles of interest to you that will go out at designated times.\n
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  • Transcript of "The Friendship Circle: Building a Meaningful Social Media Presence"

    1. 1. a ng ul ia ce di gf al meden il nBu ani soci presm e
    2. 2. What arewe doing ?
    3. 3. What is social media branding?How will you all benefit?5 things you can do today!
    4. 4. What is social media branding?How will you all benefit?5 things you can do today!
    5. 5. What is social media branding?How will you all benefit?5 things you can do today!
    6. 6. Whoam I ?
    7. 7. e en Ci tyQu
    8. 8. rlo tt e, NCCh a
    9. 9. I’m originally from here ...
    10. 10. I was a lawyer in Freehold R ig ht h er e !
    11. 11. ? t ifies a l h aW qu m e
    12. 12. I started a blog.
    13. 13. I wrote a book.
    14. 14. +
    15. 15. +
    16. 16. 9 months
    17. 17. sold over10,000 copies
    18. 18. How?
    19. 19. I wrote book.
    20. 20. anotherI wrote book.
    21. 21. Springpa d
    22. 22. 2 months
    23. 23. sold almost 500 copies
    24. 24. How?
    25. 25. ? y I h mW a h e r e
    26. 26. Ii m pi ’s n r ! e d
    27. 27. What is social media branding?How will you all benefit?5 things you can do today!
    28. 28. e v g a in W d w an e rN Bo f
    29. 29. It never used to be this way.
    30. 30. $2.9 billion in advertising in 2010.
    31. 31. rk rg a e M rb c k eZ u
    32. 32. 800M users
    33. 33. 3.5Bnew content each week
    34. 34. 1 out of 8minutes online are on Facebook
    35. 35. k c y a e J sD or
    36. 36. 100million
    37. 37. 66%retweet content they have an emotional connection to
    38. 38. WHY ?care
    39. 39. 3reasons
    40. 40. 1
    41. 41. 2
    42. 42. 3
    43. 43. The good news?
    44. 44. You don’t need to be like
    45. 45. If I can do it... so can you!
    46. 46. It’s not just about status updates.
    47. 47. It’s about engaging.
    48. 48. It’s about listening.
    49. 49. It’s about connecting.
    50. 50. It’s about caring.
    51. 51. It’s about collaborating.
    52. 52. It’s about stories.
    53. 53. It’s about this story.
    54. 54. 1974
    55. 55. What is social media branding?How will you all benefit?5 things you can do today!
    56. 56. Friendship Circle Friendship Friendship Friendship Circle Friendship CircleFriendship Circle Circle Friendship Friendship Circle Friendship Circle Circle Circle
    57. 57. “I don’t have the time to become a social media expert!”
    58. 58. You don’t need to.
    59. 59. I canhelp
    60. 60. What is social media branding?How will you all benefit?5 things you can do today!
    61. 61. Simple rules.
    62. 62. Rule 1:Consistent messaging
    63. 63. ???What happens in Vegas,stays in Vegas?
    64. 64. ...so what about ?
    65. 65. Rule 2:Provide value while tagging
    66. 66. These are tags
    67. 67. Other people see here...
    68. 68. ...and here!
    69. 69. Rule 3:Create emotion with images
    70. 70. Rule 4: Find greatcontent & post it!
    71. 71. Mix upyour posts!
    72. 72. Askquestions
    73. 73. Call to action
    74. 74. Provide tips
    75. 75. Use polls
    76. 76. Respond ASAP
    77. 77. Post often
    78. 78. Be authentic
    79. 79. Rule 5:Who’s clicking ...and why?
    80. 80. Insights help gauge engagement!
    81. 81. To review...
    82. 82. Rule 1: Consistent Message
    83. 83. Rule 1: Consistent MessageRule 2: Provide value while tagging
    84. 84. Rule 1: Consistent MessageRule 2: Provide value while taggingRule 3: Creating emotion with images
    85. 85. Rule 1: Consistent MessageRule 2: Provide value while taggingRule 3: Creating emotion with imagesRule 4: Find great content & post it
    86. 86. Rule 1: Consistent MessageRule 2: Provide value while taggingRule 3: Creating emotion with imagesRule 4: Find great content & post itRule 5: Who’s clicking ... and why?
    87. 87. ...one more thing
    88. 88. Get Buff!
    89. 89. is your friend!
    90. 90. Keep your posts topped off... Even when you’re not around.
    91. 91. Is there a good time to post?
    92. 92. Nowwhat?
    93. 93. What is social media branding?How will you all benefit?5 things you can do today!
    94. 94. What is social media branding?How will you all benefit?5 things you can do today!
    95. 95. What is social media branding?How will you all benefit?5 things you can do today!
    96. 96. u! y o a nkT h

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