Venezia, 28.10.2011IUAV University of VeniceFaculty of Design & ArtsInteraction Design Lab 1Gillian Crampton Smith + Philip TaborMaddalena MomettiDaniele SavastaPh.D. in Design Sciences
Keywords VENICE WORKING NOMADS MOBILE PHONE ARTEFACTUAL HYPERTEXT AUGMENTED REALITY CROSSMODAL ENTERTAINMENT PHISICAL+VIRTUAL ON OPEN-AIR
Context What is the general context of your service? E.g.‘Venice, 2013, in which …’
Venice city of arts and performing arts
Venice city that combines history and modernity
Venice city of cinema and also abeautiful stage
Venice city of the Carnival
Venice city of special light and very particular colours
Venice a city on a human scale
Venice a city with a lot of culture and mysteries
Venice a city of arts and performing arts
Venice a city of arts and performing arts
How to tag/catalogue a city? An interactive system that helps people to organize and be invoved in cultural events in public spaces.Elevator Pitch A very short (max. 60 seconds, about 150words) persuasive summary Explanationof your concept. What are you designing? ‘An interactive Thanks to QR-codes and a phone people can select thesystem, accessed by mobile choosen location for the activity.phone, which ….’ Who is it for? What does it do for them?What brand name might The app allow to find performers and collaborators,express your service and its purpose? (A name, perhaps and also permit the spectators to reach the events.provisional, focuses the designteam’s energy, and tells other people about its aim and Once people are in the place, can start a video streamcharacter.) of the performance. On the application website net-surfer can follow the event from all the spectators eyes. In a club-style way only invited artist could book a space and receive support from the community. All the members can invite and introduce a creative to the community. The activities could be: on open-air conferences, real- virtual events, web events, performative arts.
Users Who are the likely users? Age group? Educational level?Familiarity withtechnological devices and systems? Other relevantcharacteristics? What is their We define 4 main groups of users:probable attitude towards any new design? performers (artists, designers, dancers, actors, musicians, stylists, intellectual people, cameramen, programmers, street artists) directors (event planners, choreographer) critics (researcher, journalists, students) active/passive spectators (everyone interested in art, design, theatre, dance, street-performances, new information and communication technologies, from all over the world)
Erika Andrea Alberto Nicolaja degree in Visual Arts dancer sound design researcher parkourer / cool hunter26 50 35 18Poland Italian Italy Russiashe writes for an art magazine he can speak French and he likes German biers Germanfavourite artist: favourit actress: favourite musicians: favourite choreographer:Mirko Bratuša Giovanna Mezzogiorno Beethoven, Pimmon Denis Boroditsky“if you can imagine it, you can “Behind every film, there is a “I can’t undestand why people “there are no obstacles, butdo it!” window” A. Costa are frightened of new ideas. only opportunities” I’m frighteneed of old ideas.” J. Cageshe studied here and she why he is in Venice: he has he works for IUAV University he is fascinated by the idea ofwants to go away never been invited to hold a lesson practising parkour in Venice
Other Stakeholders Who are the other stakeholders? Howare their interests affected by your design? (The project’sstakeholders are everyone whose interests are affectedby your design.) Venetian museum or incubators (for example Fondazione Claudio Buziol) municipality of Venice cultural associations IUAV and other universities theatres shopkeepers of Venice (bar, art gadget etc.) agencies for tourism company who sells electronic components or software for creative people DIID magazine http://www.venicecube.it/it/home
Function What practical actions will your service allow usersto do? the system is composed by a mobile-app and a website the app will be organized in two main sections according to the user role: 1_visitors (for everybody who want to follow it) 2_members (only for active partecipant)
ONCE IN VENICE, in a near future,A MONGOLIAN DANCER, WALKING IN THE CITY WOW!!! This is the perfect place for my new DANCE performance!
A SECOND LATER AND THAT S THE QR-CODE THAT I M LOOKING FOR! NOW IF I DON T MISS NOTHING I HAVE JUST TO SHOT IT WITH MY SMARTPHONE.
visitors and members visitor functionsA person can become a member only receiving an invitation and - found an eventpresentation by another member, or can propose himself with a - receive update about choosen topicsskill demostration but in this case he need a full appreciation by - create and view shared streamingall the members. - alarm clock (real time sound alarm on your mobile device) - sharing photo and videoPeople can mantain their membership state only giving proof ofthier expertise (if you didn’t receive negative feedback - this is member functionsnot Facebook, do not invite your friends) - book your open-air space with a QR-code and (through our service, to know in real time if is free in a particular period), to askInvitation can be happened if another member take a picture of for permissions to the municipality of Veniceyou with his smart phone and sent it to the system with your - publish your call for new contemporary street-art events (callcontact (e-mail) details. for dancers, actors, technicians, etc) - publish complete critics on the events organized only with a picture time and gps located with your mobile device (you must have been there to criticize it!) - vote for critics, performers, technicians, etc. - minimo minimo aperitivo! (meeting for enjoyment!) - receive information about places and the service itself. - how can the city be taggable?
Contexts of use What hardware will your users probablyhave? Will you need to design special hardware for yourservice? In what contexts will they use your service? At home?In the street? In the dark? technical equipment website+database venice’s public wi-fi (wi-max) mobile devices fixed ip-web-camera
Mood What emotional tone do you want your service tocommunicate to your users?
Areas of ignorance What don’t you know? In order to design,what else must you discover – about the user, context,technology, etc? mood app’s name how to collect the data from the city shared streaming
Implementation What is the central design challenge posedby this problem? What is the central technical challenge? design challenge produce a mood according to quality and not boring! technical challenge concentrate on usability solve the area of ignorance issue wi-fi venice data collection
Criteria for success What are your most important criteria?Assuming that no designperfectly satisfies every criterion, how will you and otherpeople know your final design has satisfied the criteria most Young creative receive visibilityimportant to you? Good academic journal feedback Economic sustainability Mantain the high quality level of performances Speed up the burocratic issue ...does it works? really?