Personality in Twitter: influentials and popular users

1,575 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,575
On SlideShare
0
From Embeds
0
Number of Embeds
565
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • notes
  • notes
  • notes
  • notes
  • notes
  • notes
  • Personality in Twitter: influentials and popular users

    1. 1. p ersonality in twitter @danielequercia
    2. 2. U C L <who am i>
    3. 3. U C L daniele quercia
    4. 4. U C L
    5. 5. U C L
    6. 6. U C L
    7. 7. U C L
    8. 10. o ffline & online
    9. 11. <goal>
    10. 12. social media language personality social media
    11. 13. social media language personality social media
    12. 14. social media language personality social media 1
    13. 15. social media language personality social media tomorrow (1:15pm)
    14. 16. language personality social media now
    15. 17. personality twitter
    16. 18. Can digital representations of ourselves capture much about human social relations ?
    17. 19. Yes No
    18. 20. Yes , online activities mirror offline ones No
    19. 21. Yes , online activities mirror offline ones No , online activities are radically different
    20. 22. Yes , online activities mirror offline ones No , online activities are radically different H ard to test
    21. 23. Who we are online offline
    22. 25. N= 335 active twitter users (53% women, 47% men) Age 22.7 (geo avg)
    23. 26. N= 335 active twitter users (53% women, 47% men) Age 22.7 (geo avg)
    24. 27. classify Twitter users & study personality…
    25. 28. classify Twitter users & study personality…
    26. 29. classify Twitter users & study personality…
    27. 30. classify Twitter users & study personality…
    28. 31. 1 listeners, popular, & influential: extrovert & emotionally stable 2 highly-read: open to new experiences
    29. 33. social media we can build monitoring tools
    30. 34. predicting personality with twitter
    31. 35. predicting personality with twitter YES, we can!
    32. 36. predicting personality with twitter YES, we can! And only using followers, following, listed!
    33. 40. What can we do with protected `accounts’?
    34. 41. @danielequercia

    ×