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Loosing "Friends" on Facebook
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Loosing "Friends" on Facebook

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Why people unfriend each other on Facebook

Why people unfriend each other on Facebook

Published in Technology , Education
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Transcript

  • 1. “Loosing” Facebook Friends@danielequercia
  • 2. <who am i>
  • 3. daniele quercia
  • 4. offline & online
  • 5. social media language personality social media
  • 6. EmotionsTalk of the City
  • 7. EmotionsTalk of the City
  • 8. The Social World of Twitter [ICWSM’12]“Happy” (“sad”) users do cluster together
  • 9. YOU YOUR FRIENDS
  • 10. EmotionsTalk of the City
  • 11. Talk of the City [ICWSM’12] social media environment sports health Royal wedding Spanish/Portuguese celebrity gossips
  • 12. TweetLDA: Fast & Effective Topic Modeling
  • 13. Goal: Predictors of Unfriending
  • 14. Word of the Year 2010
  • 15. Surveys
  • 16. “the act of unfriending acknowledges thatthe definition of friend is differentfrom the traditional”
  • 17. Qualitative & Quantitative Studies
  • 18. “the act of unfriending acknowledges thatthe definition of friend is differentfrom the traditional”
  • 19. Quantitative study of 4 predictorsPersonalityGender in social circlesAge differenceCommon friends
  • 20. Quantitative study of 4 predictors
  • 21. Quantitative study of 4 predictors > 34K Users 60% women median age 23 median #friends 123
  • 22. Personality
  • 23. WEIRD trap!Few hundreds of WEIRDos(White,Educated,Industrialized,Rich, and Democratic)
  • 24. o WEIRDos iable, n 5 .5M, relDavid Stillwell & Michal Kosinski
  • 25. Based on the two’s friend lists: We know which ties are broken NOT who “broke up” with whom
  • 26. For each of the five traits: A min(traitA, traitB) B max(traitA, traitB) avg(traitA, traitB)
  • 27. For min, max, and avg, results are consistent:Only Extraversion (-) & Neuroticism (+)(t-test, p<0.001)
  • 28. Gender in triads
  • 29. Fraction of broken ties ANY ANY M F ANY ANY
  • 30. Fraction of broken ties54% 34% ANY ANY M F ANY ANY
  • 31. Age difference
  • 32. Not linear but… R2= 44%
  • 33. Common friends
  • 34. R2= 72%
  • 35. A tie is likely to disappear between two who: Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles
  • 36. A tie is likely to disappear between two who: Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles
  • 37. A tie is likely to disappear between two who: Are neurotic or introvert Have no common female friends Have large age difference Are not embedded in the same social circles
  • 38. practical implications
  • 39. news ranking
  • 40. real networks have been virtualized
  • 41. @danielequercia