Elskiskis ski and snowboard shop revised

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  • TARGET AUDIENCE!!!!


    Devon

    Introduce all group members
    Devon = Ad PR
    Elsie = Chief Accountant
    Jenny = Financial Advisor
    Daniel = Chief Web Designer
  • Devon
  • Devon
  • Elsie
  • Elsie
  • Daniel


    Buckmans
    Pro:
    -Only one animated icon, make it easier to focus on what the website has to offer.
    -Categories on left side give easy access and navigation of the site.
    -Good use of white spaces and colors. The color scheme matches the colors of winter.
    Con:


    Pedigree
    Pro:
    - The site’s layout is clean and simple. The customers can easily navigate through the different products provided. The inclusion as a “sale” tab helps grab attention to the customer. attention.
    - The white font relates to the ski/snowboarding industry.
    The site is well-organized. There is a limited amount of passive white space. The wording and font are not overwhelming for the customers to read.
    Con:


    Burton
    Pro:
    -A wide range of selections that incorporates the wants and needs of any age group is a big plus for them.
    -It provides images that are not too overwhelming. It shows its customers the products and services this brand has to offer. 
    -The primary tabs are correctly organized with drop down menus which allow customers to obtain the information they desire within a few clicks
    Con:


    Us Outdoor
    Pro:
    - Clean layout with good use of active white space.
    - Provides a clear message; background supports their message.
    Main navigation tabs are on the top of the page; secondary tabs are on the side.
    Con:



  • Daniel

    Open up sites before hand
  • Elsie
  • Devon
  • Devon
  • Elskiskis ski and snowboard shop revised

    1. 1. Business proposal by: Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
    2. 2. Proposal  Create a new Ski and Snowboard Company based in Denver, Colorado  Focus on providing high end services and products  Estimated Cost: 10 million
    3. 3. Overview  Industry Overview  Website Analysis  Goals and Expectations
    4. 4. Benefits  High margin items such as Apparel and Gear for guaranteed profitability  Rental services for Snowboards, Skis and Snowmobiles  Instructor Classes and Private Lessons
    5. 5. Industry Overview  Demographic of skiers and snowboarders is 25-50.  High margin and sales levels in apparel  Leisure ski trips have seen a 15% increase over the last few years
    6. 6. A Growing Industry Season 2006/2007 2007/2008 % Change Number of Visitors to Ski Resorts 55.1 Million 60.1 Million +6.1%
    7. 7. Porters Five Forces High High Low High High Buyer Power Supplier Power Threat of Substitute Products Threat of New Entrants Rivarly Among Competitiors
    8. 8. Websites Analyzed Buckmans Pedigree Ski Shop Burton US Outdoor Store
    9. 9. Elskiskis’ Company Website  Homepage
    10. 10. Goals  Unique Shopping Experience  Extraordinary Customer Service  90% Awareness in First Year  Increase Net Operating Profit (NOP) 10% year over year  Expand to 5 stores within 10 years
    11. 11. Potential Kiosk Locations Aspen Vail Breckenridge Services Include: Private Lessons Rental Reservations Check-ins Purchase Products
    12. 12. Final Thoughts  Estimated cost of 10 million  Industry is growing due to lower age demographic  High chance of success due to high margin products and services

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