Your SlideShare is downloading. ×
  • Like
Elskiskis ski and snowboard shop
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Elskiskis ski and snowboard shop

  • 348 views
Published

Pitch

Pitch

Published in Business , Sports
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
348
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Devon

    Introduce all group members
    Devon = Ad PR
    Elsie = Chief Accountant
    Jenny = Financial Advisor
    Daniel = Chief Web Designer
  • Devon
  • Devon
  • Jenny
  • Daniel


    Buckmans
    Pro:
    -Only one animated icon, make it easier to focus on what the website has to offer.
    -Categories on left side give easy access and navigation of the site.
    -Good use of white spaces and colors. The color scheme matches the colors of winter.
    Con:


    Pedigree
    Pro:
    - The site’s layout is clean and simple. The customers can easily navigate through the different products provided. The inclusion as a “sale” tab helps grab attention to the customer. attention.
    - The white font relates to the ski/snowboarding industry.
    The site is well-organized. There is a limited amount of passive white space. The wording and font are not overwhelming for the customers to read.
    Con:


    Burton
    Pro:
    -A wide range of selections that incorporates the wants and needs of any age group is a big plus for them.
    -It provides images that are not too overwhelming. It shows its customers the products and services this brand has to offer. 
    -The primary tabs are correctly organized with drop down menus which allow customers to obtain the information they desire within a few clicks
    Con:


    Us Outdoor
    Pro:
    - Clean layout with good use of active white space.
    - Provides a clear message; background supports their message.
    Main navigation tabs are on the top of the page; secondary tabs are on the side.
    Con:



  • Daniel
  • Daniel
  • Elsie
  • Elsie
  • Elsie
  • Devon
  • Devon

Transcript

  • 1. Business proposal by: Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
  • 2. Proposal  Create a new Ski and Snowboard Company based in Denver, Colorado  Focus on providing high end services and products  Estimated Cost: 10 million
  • 3. Benefits  High margin items such as Apparel and Gear for guaranteed profitability  Rental services for Snowboards, Skis and Snowmobiles  Instructor Classes and Private Lessons
  • 4. Porters Five Forces  Buyer Power: High  Supplier Power: High  Threat Of Substitute Products: Low  Threat Of New Entrants: High  Rivalry Among Competitors: High
  • 5. Websites Analyzed www.buckmans.com http://www.pedigreeskishop.com/ http://www.burton.com/snowboard-gear/root,default,sc.html http://www.usoutdoorstore.com/
  • 6. Elskiskis’ Company Website  Homepage
  • 7. Ratings Company Name Website Content Ease of Navigation Site Appearance Product Strength Integration with Social Networks First Impression Overall Buckmans 9 10 9 10 6 9 9 Pedigreeski 5 10 9 3 10 5 7 Burton 9 10 9 10 7 9 9 US Outdoor 9 9 9 10 8 9 9
  • 8. Industry Overview  Demographic of skiers and snowboarders is 25-33.  High margin levels in apparel, as well as increased sales in apparel.  Leisure ski trips have seen a 15% increase over the last few years
  • 9. A Growing Industry Season 2006/2007 2007/2008 % Change Number of Visitors to Ski Resorts 55.1 Million 60.1 Million +6.1%
  • 10. Goals  Unique Shopping Experience  Extraordinary Customer Service  90% Awareness in First Year  Increase Net Operating Profit (NOP) 10% year over year  Expand to 5 stores within 10 years
  • 11. Potential Kiosk Locations Aspen Vail Breckenridge Services Include: Private Lessons Rental Reservations Check-ins Purchase Products
  • 12. Final Thoughts  Estimated cost of 10 million  Industry is growing due to lower age demographic  High chance of success due to high margin products and services