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Elskiskis ski and snowboard shop
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Elskiskis ski and snowboard shop




Published in Business , Sports
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  • Devon

    Introduce all group members
    Devon = Ad PR
    Elsie = Chief Accountant
    Jenny = Financial Advisor
    Daniel = Chief Web Designer
  • Devon
  • Devon
  • Jenny
  • Daniel

    -Only one animated icon, make it easier to focus on what the website has to offer.
    -Categories on left side give easy access and navigation of the site.
    -Good use of white spaces and colors. The color scheme matches the colors of winter.

    - The site’s layout is clean and simple. The customers can easily navigate through the different products provided. The inclusion as a “sale” tab helps grab attention to the customer. attention.
    - The white font relates to the ski/snowboarding industry.
    The site is well-organized. There is a limited amount of passive white space. The wording and font are not overwhelming for the customers to read.

    -A wide range of selections that incorporates the wants and needs of any age group is a big plus for them.
    -It provides images that are not too overwhelming. It shows its customers the products and services this brand has to offer. 
    -The primary tabs are correctly organized with drop down menus which allow customers to obtain the information they desire within a few clicks

    Us Outdoor
    - Clean layout with good use of active white space.
    - Provides a clear message; background supports their message.
    Main navigation tabs are on the top of the page; secondary tabs are on the side.

  • Daniel
  • Daniel
  • Elsie
  • Elsie
  • Elsie
  • Devon
  • Devon


  • 1. Business proposal by: Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
  • 2. Proposal  Create a new Ski and Snowboard Company based in Denver, Colorado  Focus on providing high end services and products  Estimated Cost: 10 million
  • 3. Benefits  High margin items such as Apparel and Gear for guaranteed profitability  Rental services for Snowboards, Skis and Snowmobiles  Instructor Classes and Private Lessons
  • 4. Porters Five Forces  Buyer Power: High  Supplier Power: High  Threat Of Substitute Products: Low  Threat Of New Entrants: High  Rivalry Among Competitors: High
  • 5. Websites Analyzed,default,sc.html
  • 6. Elskiskis’ Company Website  Homepage
  • 7. Ratings Company Name Website Content Ease of Navigation Site Appearance Product Strength Integration with Social Networks First Impression Overall Buckmans 9 10 9 10 6 9 9 Pedigreeski 5 10 9 3 10 5 7 Burton 9 10 9 10 7 9 9 US Outdoor 9 9 9 10 8 9 9
  • 8. Industry Overview  Demographic of skiers and snowboarders is 25-33.  High margin levels in apparel, as well as increased sales in apparel.  Leisure ski trips have seen a 15% increase over the last few years
  • 9. A Growing Industry Season 2006/2007 2007/2008 % Change Number of Visitors to Ski Resorts 55.1 Million 60.1 Million +6.1%
  • 10. Goals  Unique Shopping Experience  Extraordinary Customer Service  90% Awareness in First Year  Increase Net Operating Profit (NOP) 10% year over year  Expand to 5 stores within 10 years
  • 11. Potential Kiosk Locations Aspen Vail Breckenridge Services Include: Private Lessons Rental Reservations Check-ins Purchase Products
  • 12. Final Thoughts  Estimated cost of 10 million  Industry is growing due to lower age demographic  High chance of success due to high margin products and services