Lars Fogh Mortensen (European Environmental Agency)

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The role of new business models and social innovation towards more sustainable lifestyles

The role of new business models and social innovation towards more sustainable lifestyles

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  • 1. Collaboration for sustainable lifestyles through business and social innovations Workstudio, Berlin 4-5 November 2013 The role of new business models and social innovation towards more sustainable lifestyles Lars Fogh Mortensen Head, Sustainable Consumption and Production (SCP), Economics and Waste Lars.mortensen@eea.europa.eu
  • 2. the black swan = the highly improbable
  • 3. uncertainty = opportunity and responsibility
  • 4. increased complexity = new role for business and innovation Increased complexity • Climate change • Ecosystems and biodiversity Integrated solutions Green economy Green growth • Risk and uncertainty • Financial crisis • World economic powers changing • New consumer demands • New demands of shareholders Common but differentiated leadership EU/Governments Taxes Resource efficiency Regulation Subsidy removal Information Sustainable lifestyles Sustainable consumption and production Innovation Efficiency Product-service systems Living New business models Consumers/ Business citizens
  • 5. value chain = opportunity and responsibility Source: ETC/SCP, 2013
  • 6. sustainable business models = opportunity and responsibility
  • 7. sustainable business = enable sustainable lifestyles Source: World Economic Forum Sustainable Consumption Initiative, Davos 2011
  • 8. sustainability = importance 93% of CEO’s believe that sustainability will be important to the future success of their business UN Global Comapct, 2013
  • 9. sustainabity = future success CEO’s perception of importance of sustainability varies by industry (UN Global Compacts, 2013)
  • 10. financial crisis = challenge for sustainability In many industries there is a marked decline in the proportion of CEO’s who see sustainability as very important (UN Global Compact, 2013)
  • 11. future = paradigm shift Past Reduce/limit environmental impacts from production Future Reduce/limit global life-cycle impacts from consumption and production systems Grow where there is less impact Increase quantity Increase quality Protect national and regional environment Protect the environment worldwide Technology is the solution Technology and changes in behaviour is the solution Governments take lead Common and differentiated leadership of governments, companies and consumers