SEO Continued Page 2:
Black Hat Vs. White Hat Techniques
Black Hat(Negative, could be banned by Google or other search eng...
Plan out your navigation based on your homepage.
XML Sitemap:
A list of the pages on a particular website. By creating and...
Upcoming SlideShare
Loading in...5
×

Seo continued page 2

210

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
210
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Seo continued page 2"

  1. 1. SEO Continued Page 2: Black Hat Vs. White Hat Techniques Black Hat(Negative, could be banned by Google or other search engines) In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some examples of Black Hat SEO techniques include keyword stuffing, invisible text and doorway pages. Black Hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black Hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing is a typical frequently used Black Hat SEO practice. http://www.webopedia.com/TERM/W/White_Hat_SEO.html White Hat (Supported By Most Search Engines) In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search enginerules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improvelink popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO. http://www.webopedia.com/TERM/W/White_Hat_SEO.html Keywords: Search Query: A search using a search engine(Google,Yahoo,etc) using search terms. Title Tags: A title tag tells both users and search engines what the topic of a particular page is. The <title> tag should be placed within the <head> tag of the HTML document (1). Ideally, you should create a unique title for each page on your site. Meta Description: A page's description meta tag gives Google and other search engines a summary of what the page is about (1). Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. URL: Universal Resource Locator(link name) example: http://www.webopedia.com/TERM/W/White_Hat_SEO.html “Breadcrumb List”: A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page (1). Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. Navigation is very important for search engines
  2. 2. Plan out your navigation based on your homepage. XML Sitemap: A list of the pages on a particular website. By creating and sending this list, you are able to notify Google of all pages on a website, including any URLs that may have been undetected by Google's regular crawling process. 10 Anchor Text: Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href="..."></a>.

×