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  • 1.  Age: 24 Weight: 240lbs Born: December 30, 1884Akron, Ohio Saint Vincent-Saint Mary School Position: Forward Ranked 35th on TV/Radio 60th on theweb 21st ranked in Pressclips
  • 2. •NBA Eastern Conference Champion with the Cavaliers: 2007•2-time NBA All-Star Game MVP: 2006, 2008•NBA Rookie of the Year: 2004•4-time NBA All-Star: 2005, 2006, 2007, 2008•4-time All-NBA: 2005, 2006, 2007, 2008•FIBA Americas Championship: 2007•Olympic Champion: 2008•Youngest player to be named NBA rookie of the year, youngest torecord a triple-double, to score 40 points in a game, youngest to reach50 points, youngest to average 30 points, awarded All-NBA honors,youngest to be named All-NBA First Team, All-Star MVP
  • 3. PPG RPG APG C-PPGC-RPG C-APGEndorsementsKobe Bryant 25 5.3 4.6 25 5.3 4.6 Adidas, Nike, Sony,Vitamin WaterShaquilleO’Neal18.1 9.0 2.6 25 11.4 2.6 Chinese sneaker-Li-Ning,Pepsi-Cola, Taco Bell,Burger King, RadioShack, Super Bowl Ads,and ESPN commercialsPaul Pierce 19.5 5.8 3.8 22.9 6.3 3.9 Pepsi, ..etc.Lebron James 27.8 7.5 7 27.4 7.0 6.6 Upper Deck, Nike,Vitamin Water, Vogue,Sprite
  • 4. James not in the top 20 highest paid NBAplayers1. Kevin Garnett 24,751,9342. (tied) Jason Kidd and Jermaine O”Neal21,372,0004. Kobe Bryant: 21262,5005. Shaquille O’Neal 21,000,000
  • 5.  My client is seeking a new contract that would totalapproximately $60 million overthe next three years.Features of the contract would include: § Signing bonus of $15 million § Added incentives would include: • $1 million foreach yearthe Cavaliers win more than 50games • $2 million each yearthe Cavaliers make the playoffs • $3 million each yearthe Cavaliers win the Easternconference championship  $5 million foreach yearthe Cavaliers win the NBAchampionship
  • 6.  My client, LeBron James, isseeking threenewendorsement dealsfrom thefollowing companies: – Kellogg’scereals: Looking for someonewholesometorepresent your product?LeBron Jamesisyour man! Target: Children ages5-16 acrosstheU.S • Mr. James’ asking pricefor thisendorsement deal is$5 million ayear for thesubsequent fiveyears. – Hilton Hotels: Who better to represent your lineofbusiness-travel hotelsthan LeBron James, theultimatebusinessman! Target: Business men and women across the U.S, who areconstantly traveling due to work.
  • 7.  • Mr. James is seeking $35 million overthe nextfive years, as well as a complimentary suite inevery city his team travels to during that time. – Mercedes Benz: Already an ownerof a MercedesBenz, LeBron shows great brand loyalty and would bea great endorserof yourproduct. • Mr. James would like $50 million overthe next fiveyears, as well as one new Mercedes Benz SLR. Target: Citizens ages 16+ across the U.S
  • 8. •http://www.eskimo.com/~pbender/contracts•http://www.insidehoops.com/nbasalaries.shtml•http://www.tvacres.com/advertising_endorsements.htm•http://gossiponthis.com/2008/03/31/celebrity-endorsements-lebron-james-for-vitamin-water-jay-z-for-fendi/•http://www.forbes.com/lists/2005/53/IIOW.html•http://www.cleveland.com/datacentral/index.ssf/2008/10/compare_your•http://www.nba.com/playerfile/lebron_james/career_stats.html
  • 9. •http://www.eskimo.com/~pbender/contracts•http://www.insidehoops.com/nbasalaries.shtml•http://www.tvacres.com/advertising_endorsements.htm•http://gossiponthis.com/2008/03/31/celebrity-endorsements-lebron-james-for-vitamin-water-jay-z-for-fendi/•http://www.forbes.com/lists/2005/53/IIOW.html•http://www.cleveland.com/datacentral/index.ssf/2008/10/compare_your•http://www.nba.com/playerfile/lebron_james/career_stats.html