Social Media Optimization Conference - Inside the Minds


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I was a panelist at the Social Media Optimization Conference, and gave a quick talk about how youth are using social services.

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  • Social Media Optimization Conference - Inside the Minds

    1. 1. INSIDE THE MINDSSocial Media Optimization Conference, May 24th — San Francisco, CA
    2. 2. The panelBenjamin Goering — Software Engineer, LivefyreChloe Spencer — Founder and Owner, NeopetsFanatic.comShreya Indukuri — Co-founder, SmartPowerEdDaniel Brusilovsky – Founder & CEO, Teens in Tech Labs and Strategist, JESS3
    3. 3. How youth use social mediaThe new communication channel — Facebook, YouTube, Twitter, Formspring.meetc.14% of online teens now say they blog, down from 28% of teen internet users in2006.73% of wired American teens now use social networking websites.8% of internet users ages 12-17 use Twitter — not a surprise. Source: Pew Research Center
    4. 4. Connected DevicesWe all have connected devices that keep us connected 24/7Facebook, SMS, Email, Twitter, YouTube, etc. all accessible via mobile devices.We’re able to access the Internet in one click. Something that wouldn’t have beenpossible 10 years ago.
    5. 5. The rise and fall of Twitter8% of internet users ages 12-17 use Twitter.Older teens are more likely to use Twitter than their younger counterparts; 10%of online teens ages 14-17 do so, compared with 5% of those ages 12-13.High school age girls are particularly likely to use Twitter. Thirteen percent ofonline girls ages 14-17 use Twitter, compared with 7% of boys that age.Young adults lead the way when it comes to using Twitter or status updating. 1/3of online 18-29 year olds post or read status updates Source: Pew Research Center & Nielsen
    6. 6. The continuous rise of FacebookTwitter is a news source aggregator, Facebook is a social connection site.Twitter uses 3rd party developers to add extra features like photos, videos, etc. —Facebook integrates all media types straight into the platform.Facebook is integrated into more sites via the Facebook Platform then Twitter’splatform.Among adult profile owners 73% have a profile on Facebook, 48%have a profileon MySpace and 14% have a LinkedIn profile. Source: Pew Research Center
    7. 7. The up and coming social network: Formspring.mePeople I went to high school with have never heard of Twitter, yet every single has over 25 million accounts and 3.5 million unique visitors everyday, and it’s only 18 months users spend over 11 minutes on the site, answering 10 millionquestions per day.27% of Formspring,me’s users are under the age of 21 according to Quantcast Source:
    8. 8. Brands using social mediaIt’s no secret that brands are taking full advantage of social media platforms likeFacebook, Twitter, YouTube, Quora, etc.Using the Internet and social media is the easiest way to connect with your fans,customers, consumers.Engagement is key.
    9. 9. Case Study: Samsung at SXSWiAt JESS3, we built a full social media installation for Samsung at SXSWi featuringtweets, checkins, Facebook posts, panels, pictures, videos, etc.We also built a digital hub so people at home could follow what’s going at SXSWi.At the end of every day, we produced an Infographic to show what happened thatday.Samsung was able to engage with the people and consumers that mattered to themthrough these channels
    10. 10. Thank you! Daniel Brusilovsky Founder & CEO, Teens in Tech Labs Strategist, —
    11. 11. References and SourcesPew Research Center - Social Media and Young Adults - Teens Don’t Tweet; Twitter’s Growth Not Fueled By Youth at SXSWi - Social Media Installation and Digital Hub + media-installation