Marketing iPad & iPhone Apps (iPadDevCamp)

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This is the talk I gave at iPadDevCamp about marketing iPad and iPhones apps.

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  • Marketing iPad & iPhone Apps (iPadDevCamp)

    1. 1. Marketing iPad & iPhone Apps
    2. 2. My story 17 year-old entrepreneur Founder & Chairman, Teens in Tech Networks Former Writer & Events Producer, TechCrunch Marketing Lead, Qik Former VP Marketing/
    3. 3. Build a Solid App People will recognize well produced applications Make apps that are easy to use, and intuitive Don’t overpower the app with features Focus on user interaction/interface
    4. 4. Have different versions Create two versions of your application Free version will drive traffic to the paid version If people like the free version, higher chance of buying paid version with incentive
    5. 5. Advertising Don’t spend too much time or money on advertising My advice: Spend up to $500 in advertising, and measure results Target by country, device, etc. Use trusted companies (AdMob, Pinch Media, Mobclix, etc.)
    6. 6. Exposing your App App Review Sites (148Apps, iPhone App Review, AppVee, apptizr, etc.) YouTube video bloggers TechCrunch, Mashable, VentureBeat, Engadget, MacLife, Macworld, TUAW, etc.
    7. 7. Promotion Enable your friends to promote your app Don’t be afraid to give promo codes to press, friends, socialites, etc Create short links, prepare a press kit with images, etc. Target certain individuals with reach
    8. 8. Measure your results Always measure your results after launches, upgrades, marketing outreach, etc. Find out what devices are your users using, usage time, engagement, etc. Find what works, and keep a weekly “score sheet”
    9. 9. Interact with users Feedback is the number one most important thing you can get Listen to what users say, and make changes accordingly Don’t get overwhelmed by the feedback — take it all into account Ask for feedback inside your apps (Chomp Connect)
    10. 10. Internationalize Don’t just be in the US Expand to other countries You’ll get different feedback and usage depending on your users
    11. 11. Have something original Don’t develop an app that already has a lot of similar applications Be original — originality helps with review sites when pitching Have a compelling story behind the creative of the app Have a intriguing application. It will drive usage.
    12. 12. Case Study: Tweetie 2 Released: October 2009 Objective: Twitter iPhone app Price: $2.99 Downloaded hundreds of times Acquired by Twitter (April 2010)
    13. 13. Case Study: Quiet Game Released: April 09, 2010 Objective: Try to keep your kids actually quiet Price: $0.99 Average user: Age 2-9 Average Length of
    14. 14. Case Study: ShoveBox Released: November 05, 2009 Objective: Collect information Price: $3.99 Sales of app x4 in company revenue Accompanied with
    15. 15. Case Study: Etude Released: March 19, 2010 Objective: iPhone sheet music on steroids Price: $4.99 Coverage on MacWorld, TUAW,
    16. 16. Case Study: Qik Released: April 07, 2010 Objective: Record videos on iPhone 2g & 3g with effects Price: $1.99 (free this weekend) Top 10 paid apps in

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