Marketing to Teens Online

Marketing to Teens Online
by Daniel Brusilovsky

Marketing to Teens Online
by Daniel Brusilovsky
Disclosure: These are my opinions, and not of my employers.

Who am I?

My Generation

Three Steps

Three Steps
• Social Media

Three Steps
• Social Media
• Advertising at Schools

Three Steps
• Social Media
• Advertising at Schools
• eCommerce

Facebook

Why Teens Like Facebook

Why Teens Like Facebook
• Simple/Clean

Why Teens Like Facebook
• Simple/Clean
• Easy to understand

Why Teens Like Facebook
• Simple/Clean
• Easy to understand
• Communication with friends

Twitter vs Facebook vs MySpace
“The Big Debate”

Twitter

Why Teens Don’t Like Twitter

Why Teens Don’t Like Twitter
• Media Content

Why Teens Don’t Like Twitter
• Media Content
• Open Platform

Why Teens Don’t Like Twitter
• Media Content
• Open Platform
• What’s the point?

Facebook v. MySpace

Why Teens Don’t Like MySpace

Why Teens Don’t Like MySpace
• Advertising

Why Teens Don’t Like MySpace
• Advertising
• It’s old news

Why Teens Don’t Like MySpace
• Advertising
• It’s old news
• No direct connection with people

Schools

Power of print advertising

Power of print advertising
Hint: It’s not dead

Power of print advertising
Hint: It’s not dead
It really works

Print Ads Work. Why?

Print Ads Work. Why?
• People will read it

Print Ads Work. Why?
• People will read it
• Make it interesting

Print Ads Work. Why?
• People will read it
• Make it interesting
• Mail isn’t dead

eCommerce

Teens buy clothes online

Teens buy clothes online
Use that to your advantage!

Teens buy clothes online
Use that to your advantage!
Online Store = Happy Teen

Explore; Try Different Approaches

If something doesn’t work.
... try something new!

Teens are used to change

Get in touch

Get in touch

Get in touch
daniel@danielbru.com
www.danielbru.com
twitter.com/danielbru

Get in touch
daniel@danielbru.com
www.danielbru.com
twitter.com/danielbru
Infinite possibilities. Find yours.