Wikis, Games, Mobile, SMM and Virtual Worlds Wikis – Daniel Soloway
Today’s Presentation Agenda Wikis and SMM – Daniel Soloway Virtual Worlds: Second Life - Alison Hoy Mobile to Empower– Sophie Kahan Mobile Location Based Services - Megan Rose Social Marketing: Social Media for Social Change- NerissaKaracic Social Gaming - PyiyankaMehrotra
Wikis: definition and history
A Wiki: is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor.
First wiki: WikiWikiWeb developed in 1995
Found early use in specialized technical forums
2001 English Wikipedia is launched
Wiki Criticisms Everyone has the same initial reaction: “[We] assume that a Web site that can be edited by anybody would soon be rendered useless by destructive input…Still, it seems to work.” Articles that have strong biases to them are subject to Editing wars: Editing back and for between versions. Provides a forum for unqualified opinions to be aired.
Wikis In Marketing. Support Wikis as Marketing tools : Highly technical Product Wikis Niche Product wikis User Created Wikis from sites like Wikia.com Promote brands but Companies have no administrative or moderator control
For Profit Wiki Projects Sites using the wiki-model in a for-profit site Wikitravel: Creators sold the company, now prints hardcopy travel guides. Opportunities for 3rd parties to promote hotels/restaurants/bars Wikihow: over 80,000 articles and 20 million unique readers Advertising revenue model.
Abandoned Marketing Wikis Amazon’s Product Wikis in 2005 renamed Amapedia in 2009, removed from Amazon’s site in 2010 Wiki-journalism: LA Times Launches a ‘Wikitorial’, Summer 2005 First Editorial 1000 word entry on the war in Iraq Wikileaks started as a wiki in 2006 but soon abandoned the model.
Conclusion The initial wiki infatuation in Marketing has subsided, but there some great applications of the format Technology trends often exhibit an initial bubble Companies can learn from this in today’s Social Media environment