Wikis

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  • -yeah yeah-developed by Ward Cunningham to facilitate easier sharing of ideas between programmers. -branched out. -
  • Lars Aronsson, a data systems specialist, summarizes the controversy as follows:Israel article. Wikihow: article called how to stop cutting yourself.
  • -perfect synergy between the wiki and the open-source software companies. -Sidekick has something of a strong following. User mods, third party apps, etc for sidekick enthusiasts.
  • Seems like a really good idea. Appears to be the next evolution of amazons user product comments, which are a large part of Amazons success. This is launched after wikinews. Wikinews is no more defaced than other wikimedia projects. One theory is that supplying a finished editorial to be edited in a wiki didn’t allow room for creative editing and additionsChoose a controversial subject. Interestingly enough wiki news seems to work fairly well.Note the date 2005-2006 wikipedia explosion. Knee jerk reaction where orgs just
  • Wikis

    1. 1. Wikis, Games, Mobile, SMM and Virtual Worlds <br />Wikis – Daniel Soloway<br />
    2. 2. Today’s Presentation Agenda<br />Wikis and SMM – Daniel Soloway<br />Virtual Worlds: Second Life - Alison Hoy<br />Mobile to Empower– Sophie Kahan<br />Mobile Location Based Services - Megan Rose<br />Social Marketing: Social Media for Social Change- NerissaKaracic<br />Social Gaming - PyiyankaMehrotra<br />
    3. 3. Wikis: definition and history<br /><ul><li>A Wiki: is a website that allows the creation and editing of any number of interlinked web pages via a web browser using a simplified markup language or a WYSIWYG text editor.
    4. 4. First wiki: WikiWikiWeb developed in 1995
    5. 5. Found early use in specialized technical forums
    6. 6. 2001 English Wikipedia is launched</li></li></ul><li> Wiki Criticisms<br />Everyone has the same initial reaction: <br />“[We] assume that a Web site that can be edited by anybody would soon be rendered useless by destructive input…Still, it seems to work.”<br />Articles that have strong biases to them are subject to Editing wars: Editing back and for between versions. <br />Provides a forum for unqualified opinions to be aired. <br />
    7. 7. Wikis In Marketing. <br />Support Wikis as Marketing tools :<br />Highly technical Product Wikis<br />Niche Product wikis<br />User Created Wikis from sites like Wikia.com<br />Promote brands but Companies have no administrative or moderator control<br />
    8. 8. For Profit Wiki Projects<br />Sites using the wiki-model in a for-profit site<br />Wikitravel:<br />Creators sold the company, now prints hardcopy travel guides.<br />Opportunities for 3rd parties to promote hotels/restaurants/bars<br />Wikihow: over 80,000 articles and 20 million unique readers<br />Advertising revenue model.<br />
    9. 9. Abandoned Marketing Wikis<br />Amazon’s Product Wikis in 2005 <br />renamed Amapedia in 2009, removed from Amazon’s site in 2010<br />Wiki-journalism:<br />LA Times Launches a ‘Wikitorial’, Summer 2005<br />First Editorial 1000 word entry on the war in Iraq<br />Wikileaks started as a wiki in 2006 but soon abandoned the model. <br />
    10. 10. Conclusion<br />The initial wiki infatuation in Marketing has subsided, but there some great applications of the format<br />Technology trends often exhibit an initial bubble<br />Companies can learn from this in today’s Social Media environment<br />
    11. 11. Wikis And SSM<br /> QUESTIONS?<br />

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