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Local SEO - Alex Minchin - OxonDigital
 

Local SEO - Alex Minchin - OxonDigital

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    Local SEO - Alex Minchin - OxonDigital Local SEO - Alex Minchin - OxonDigital Presentation Transcript

    • By Alex Minchin
    • What do I need to know?
      1 in 5 Google searches have local intent
      1 in 3 mobile searches have local intent
      Local listings have positional advantage
      People like to buy locally!
    • What is Local SEO?
    • A look at the top...
    • What’s important?
      Business Name
      Address
      Phone Number
      Domain Name
      Links
      Citations
      Reviews
      Directory Listings
      Testimonials
      Geo-tagging
      Social
      Check-In Services
      Proximity
    • Consistency of Business Name, Address, and Phone Number is crucial to Local Search success.
    • 5 Things you can do tostart optimising for Local SEO
    • 1. Decide upon your keywords
      Do your chosen keywords bring up a Places result when searched for?
      Is there traffic volume?
      Who are your competitors?
      Is it a realistic target?
    • 2. Research your competitors
    • 3. Optimise your profile(s)
      Business Name, Address, Tel.
      Photos - any will do!
      Videos - create free videos easily at animoto.com, Microsoft Movie Maker or iMovie.
      Categories/Tags – your chosen keywords
      Consistent Description
      Note down your Google Places profile details so that you have a structure to follow for all other profiles.
    • 4. Search for citations
      Searching for your competitors’ phone number and business name will bring up a list of their citations.
    • 5. Ask for reviews
      Existing customers
      New customers (during the ‘honeymoon period’)
      Suppliers
      Partners
    • To summarise
      Choose your keywords wisely
      Fill in your profile(s) as much as you can
      Keep all business details consistent
      Acquire citations and links (Biz name + Tel.)
      Ask for reviews!
    • http://www.zestdigital.co