Local SEO - Alex Minchin - OxonDigital

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  • 1. By Alex Minchin
  • 2. What do I need to know?
    1 in 5 Google searches have local intent
    1 in 3 mobile searches have local intent
    Local listings have positional advantage
    People like to buy locally!
  • 3. What is Local SEO?
  • 4. A look at the top...
  • 5. What’s important?
    Business Name
    Address
    Phone Number
    Domain Name
    Links
    Citations
    Reviews
    Directory Listings
    Testimonials
    Geo-tagging
    Social
    Check-In Services
    Proximity
  • 6. Consistency of Business Name, Address, and Phone Number is crucial to Local Search success.
  • 7. 5 Things you can do tostart optimising for Local SEO
  • 8. 1. Decide upon your keywords
    Do your chosen keywords bring up a Places result when searched for?
    Is there traffic volume?
    Who are your competitors?
    Is it a realistic target?
  • 9. 2. Research your competitors
  • 10. 3. Optimise your profile(s)
    Business Name, Address, Tel.
    Photos - any will do!
    Videos - create free videos easily at animoto.com, Microsoft Movie Maker or iMovie.
    Categories/Tags – your chosen keywords
    Consistent Description
    Note down your Google Places profile details so that you have a structure to follow for all other profiles.
  • 11. 4. Search for citations
    Searching for your competitors’ phone number and business name will bring up a list of their citations.
  • 12. 5. Ask for reviews
    Existing customers
    New customers (during the ‘honeymoon period’)
    Suppliers
    Partners
  • 13. To summarise
    Choose your keywords wisely
    Fill in your profile(s) as much as you can
    Keep all business details consistent
    Acquire citations and links (Biz name + Tel.)
    Ask for reviews!
  • 14. http://www.zestdigital.co