10 Basic SEO Techniques Website Designers & Developers Should Know
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10 Basic SEO Techniques Website Designers & Developers Should Know

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    10 Basic SEO Techniques Website Designers & Developers Should Know 10 Basic SEO Techniques Website Designers & Developers Should Know Presentation Transcript

    • 10 SEO Tips Web Developers & Designers Should Know Daniel Bianchini Senior SEO Consultant @danielbianchini
    • Site Architecture
      • Keep website as flat as possible.
      • Keep ALL content within a maximum of 4 clicks from the homepage.
      • Ensure cross linking between pages.
      • Benefits
      • Improved indexing
      • Improved Page & Domain Authority (PageRank)
      • Improves long tail keywords and phrases.
      Site Architecture http://twitter.com/ danielbianchini
    • URLs, Files & Folder Naming Conventions
      • URLs
      • Keyword rich.
      • Static.
      • Remove file extension.
      • Hyphen not underscore.
      • Lowercase.
      • URL length.
      • Bad URL: www.example.com/index.php?category=2&page=tents&sortBy=price
      • Good URL: www.example.com/camping/tents/
      URL Structure http://twitter.com/ danielbianchini
      • Files & Folders
      • Keyword Rich.
      • Relevant.
      • Concise.
      • Images
      • Descriptive filenames.
      • Keyword rich filenames.
      • JPEG or PNG.
      • Well optimised Images can help improve visibility within the Image Search results.
      Files, Image & Folder Naming Conventions http://twitter.com/ danielbianchini
    • Semantic HTML
      • Using W3C compliant code is not an SEO must have, but validated code makes crawling the site easier. HTML tags & attributes you should have.
      • <title> - Essential.
      • <Meta Description> - CTR, limited SEO benefit.
      • <h1 > - 1 Per Page, primary keywords.
      • <h2> - Secondary keywords.
      • <a title=“”> <img alt=“”> - Descriptive & keyword rich.
      • Use CSS for Layout.
      • Remove ALL CSS & JS to minimise number of external files.
      Semantic HTML http://twitter.com/ danielbianchini
    • Duplicate Content
      • URL Parameters
      • www.example.com/jackets.html?colour=red
      • Printer friendly pages
      • www.example.com/print/jackets.html
      • Session IDs
      • www.example.com/jackets.html?sid=123
      • Solutions
        • 301 redirects.
        • Rel=“canonical”.
        • Parameter handling in GWT.
      Duplicate Content Issues http://twitter.com/ danielbianchini
      • Decide on www. Vs non-www ; make sure one is 301 redirected to the other:
      • oxondigital.co.uk  www.oxondigital.co.uk
      • www.oxondigital.co.uk  oxondigital.co.uk
      • Canonicalise URLs by removing file extension.
      • www.oxondigital.co.uk/index.html --> www.oxondigital.co.uk
      • www.oxondigital.co.uk/events.html --> www.oxondigital.co.uk/events
      • Link to canonicalised URL throughout the website.
      Canonical Issues http://twitter.com/ danielbianchini
      • Rel=“canonical”
      • <link rel=&quot;canonical&quot; href=&quot;http://www.example.com/jackets/&quot; />
      • <meta name=“robots” content=“index, nofollow”>
        • Index page, don’t follow the links.
      • <meta name=“robots” content=“noindex, follow”>
        • Don’t index the page, follow the links.
        • To remove duplicate content but allow the search engine to follow the links.
      • <meta name=“robots” content=“noindex, nofollow”>
        • Don’t index, don’t follow links.
        • Used for print pages.
      Meta Directives http://twitter.com/ danielbianchini
    • HTTP Status Code
      • 301 Redirects - permanent redirect.
      • Use for everything – expired pages, deleted content, canonicalised URLs, etc.
      • 90% SEO benefit passed.
      • 302 Redirects - temporary redirect.
      • No SEO benefit passed.
      • 404 Page – error page.
      • Always use 404 pages for errors & not standard website pages.
      • Do not automatically 302 redirect an error page to homepage.
      • Customise the 404 page to make it user friendly.
      HTTP Status http://twitter.com/ danielbianchini
    • Sitemaps
      • Benefits
      • Helps improve site indexation & speed of indexing.
      • Webmaster controls the pages in the sitemap.
      • XML Sitemap
      • 50,000 URLs.
      • Use sitemap Index for large websites.
      • HTML Sitemap
      • 100 links per page.
        • +100 links split by category – e.g. ecommerce.
      • Link from every page to help speed up indexation.
      Sitemaps http://twitter.com/ danielbianchini
      • Do not embed content in images.
      • Do not make core pages image based.
      • Provide room for HTML text on every page.
        • Minimum of 350 words per page.
      • Allow ability to create landing pages.
      • Provide UGC ability.
        • Customer Reviews.
        • Forums.
      Content http://twitter.com/ danielbianchini
      • Daniel Bianchini
      • http://www.oxondigital.co.uk
      • http://twitter.com/danielbianchini
      • http://twitter.com/oxondigital
      Thank You
      • HTML & H Tags - http://www.demonslounge.com/wp-content/uploads/2010/12/matrix_17.jpg
      • Site Architecture - http://christine.americasfoundation.net/construction/West%20Elevation%20Colegio%20La%20Esperanza%20High%20School.jpg
      • File & Folder Names - http://drdeclutterblog.com/wp-content/uploads/2009/05/pile-of-folders-proj-1.JPG
      • Duplicate Content - http://www.flickr.com/photos/emilley/3796489073/
      • Content - http://brogdencastle.files.wordpress.com/2010/08/king_john-11.jpg
      Image Credits