10 Basic SEO Techniques Website Designers & Developers Should Know

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  • 1. 10 SEO Tips Web Developers & Designers Should Know Daniel Bianchini Senior SEO Consultant @danielbianchini
  • 2. Site Architecture
  • 3.
    • Keep website as flat as possible.
    • Keep ALL content within a maximum of 4 clicks from the homepage.
    • Ensure cross linking between pages.
    • Benefits
    • Improved indexing
    • Improved Page & Domain Authority (PageRank)
    • Improves long tail keywords and phrases.
    Site Architecture http://twitter.com/ danielbianchini
  • 4. URLs, Files & Folder Naming Conventions
  • 5.
    • URLs
    • Keyword rich.
    • Static.
    • Remove file extension.
    • Hyphen not underscore.
    • Lowercase.
    • URL length.
    • Bad URL: www.example.com/index.php?category=2&page=tents&sortBy=price
    • Good URL: www.example.com/camping/tents/
    URL Structure http://twitter.com/ danielbianchini
  • 6.
    • Files & Folders
    • Keyword Rich.
    • Relevant.
    • Concise.
    • Images
    • Descriptive filenames.
    • Keyword rich filenames.
    • JPEG or PNG.
    • Well optimised Images can help improve visibility within the Image Search results.
    Files, Image & Folder Naming Conventions http://twitter.com/ danielbianchini
  • 7. Semantic HTML
  • 8.
    • Using W3C compliant code is not an SEO must have, but validated code makes crawling the site easier. HTML tags & attributes you should have.
    • <title> - Essential.
    • <Meta Description> - CTR, limited SEO benefit.
    • <h1 > - 1 Per Page, primary keywords.
    • <h2> - Secondary keywords.
    • <a title=“”> <img alt=“”> - Descriptive & keyword rich.
    • Use CSS for Layout.
    • Remove ALL CSS & JS to minimise number of external files.
    Semantic HTML http://twitter.com/ danielbianchini
  • 9. Duplicate Content
  • 10.
    • URL Parameters
    • www.example.com/jackets.html?colour=red
    • Printer friendly pages
    • www.example.com/print/jackets.html
    • Session IDs
    • www.example.com/jackets.html?sid=123
    • Solutions
      • 301 redirects.
      • Rel=“canonical”.
      • Parameter handling in GWT.
    Duplicate Content Issues http://twitter.com/ danielbianchini
  • 11.
    • Decide on www. Vs non-www ; make sure one is 301 redirected to the other:
    • oxondigital.co.uk  www.oxondigital.co.uk
    • www.oxondigital.co.uk  oxondigital.co.uk
    • Canonicalise URLs by removing file extension.
    • www.oxondigital.co.uk/index.html --> www.oxondigital.co.uk
    • www.oxondigital.co.uk/events.html --> www.oxondigital.co.uk/events
    • Link to canonicalised URL throughout the website.
    Canonical Issues http://twitter.com/ danielbianchini
  • 12.
    • Rel=“canonical”
    • <link rel=&quot;canonical&quot; href=&quot;http://www.example.com/jackets/&quot; />
    • <meta name=“robots” content=“index, nofollow”>
      • Index page, don’t follow the links.
    • <meta name=“robots” content=“noindex, follow”>
      • Don’t index the page, follow the links.
      • To remove duplicate content but allow the search engine to follow the links.
    • <meta name=“robots” content=“noindex, nofollow”>
      • Don’t index, don’t follow links.
      • Used for print pages.
    Meta Directives http://twitter.com/ danielbianchini
  • 13. HTTP Status Code
  • 14.
    • 301 Redirects - permanent redirect.
    • Use for everything – expired pages, deleted content, canonicalised URLs, etc.
    • 90% SEO benefit passed.
    • 302 Redirects - temporary redirect.
    • No SEO benefit passed.
    • 404 Page – error page.
    • Always use 404 pages for errors & not standard website pages.
    • Do not automatically 302 redirect an error page to homepage.
    • Customise the 404 page to make it user friendly.
    HTTP Status http://twitter.com/ danielbianchini
  • 15. Sitemaps
  • 16.
    • Benefits
    • Helps improve site indexation & speed of indexing.
    • Webmaster controls the pages in the sitemap.
    • XML Sitemap
    • 50,000 URLs.
    • Use sitemap Index for large websites.
    • HTML Sitemap
    • 100 links per page.
      • +100 links split by category – e.g. ecommerce.
    • Link from every page to help speed up indexation.
    Sitemaps http://twitter.com/ danielbianchini
  • 17.
    • Do not embed content in images.
    • Do not make core pages image based.
    • Provide room for HTML text on every page.
      • Minimum of 350 words per page.
    • Allow ability to create landing pages.
    • Provide UGC ability.
      • Customer Reviews.
      • Forums.
    Content http://twitter.com/ danielbianchini
  • 18.
    • Daniel Bianchini
    • http://www.oxondigital.co.uk
    • http://twitter.com/danielbianchini
    • http://twitter.com/oxondigital
    Thank You
  • 19.
    • HTML & H Tags - http://www.demonslounge.com/wp-content/uploads/2010/12/matrix_17.jpg
    • Site Architecture - http://christine.americasfoundation.net/construction/West%20Elevation%20Colegio%20La%20Esperanza%20High%20School.jpg
    • File & Folder Names - http://drdeclutterblog.com/wp-content/uploads/2009/05/pile-of-folders-proj-1.JPG
    • Duplicate Content - http://www.flickr.com/photos/emilley/3796489073/
    • Content - http://brogdencastle.files.wordpress.com/2010/08/king_john-11.jpg
    Image Credits