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Tips for involving users in your website design - commercial property marketer webcast
 

Tips for involving users in your website design - commercial property marketer webcast

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Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including: ...

Jessica Hall, Research and UX Manager at Reed Business Insight, will be returning as our guest speaker to discuss top tips for user research including:

- surveys
- interviews
- persona development
- usability testing

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Tips for involving users in your website design - commercial property marketer webcast Tips for involving users in your website design - commercial property marketer webcast Presentation Transcript

  • How to involve users in your website design process top tips for user research Jessica Hall | Research & User Experience Manager | Reed Business Insight brought to you by “ Keeping the you out of u ser”
  • What is User Centred Design (UCD) ?
    • “ Placing the user and their requirements at the centre of the design process by consulting the user about what they need, what they expect and what they think about your product throughout the entire design process and beyond.”
  • What are the key benefits of UCD?
    • Getting closer to your users
    • Reduced development costs
    • Reduction in development time
    • Better user experience
    • Better traffic
    • Increased user loyalty
    • Reduced support costs
    • Increased sales/revenue
    +
    • Engaging in user research is low risk with a high success rate, where you make evidence based business and design decisions
    What is good UCD?
    • If UCD is so good, why isn’t everyone doing it?
    • Many organizations mistakenly believe that they are engaging in UCD when they are not.
    • It is essential to remember that …..
      • … .. you are not the user!
    What are the Barriers to UCD?
    • Have you experienced any barriers to the implementation to UCD? What are they?
  • Source:http://www.bbc.co.uk/news/10621573 UCD in action…
  • Source:http://www.bbc.co.uk/news/10621573 UCD in action…
  • “ Making the site better for audiences and hearing feedback was very important for us: to ensure audience participation in the development of the new site, we invited thousands of users to try out prototype versions of the new site.” Source:http://www.bbc.co.uk/news/10621573 UCD in action…
  • How can you involve your users?
      • Online surveys
      • Telephone interviews (Qual’ & Quant’)
      • Usability labs
  • Online Surveys
  • Pros and cons of surveys
    • Cost effective method of researching your users
    • Can gather information on a range of topics, such as user profile, how your website is used, what is liked or disliked about it
    • Can use a mixture of prompted and unprompted questions
    Prompted Unprompted
  • Pros and cons of surveys
    • Cost effective method of researching your users
    • Can gather information on a range of topics, such as user profile, how your website is used, what is liked or disliked about it
    • Can use a mixture of prompted and unprompted questions
    Prompted Unprompted
    • Surveys need to be short: 10-20 questions is appropriate depending on how complex the questions are
    • Question wording needs to be carefully considered so not results are not misleading
    • Surveys are not good for targeting a niche audience – anyone visiting your site can fill them in
  • Telephone interviews
  • Interactive telephone research: using meeting software to allow moderator and respondent to share computer screens... Traditional quantitative or qualitative telephone interviews….
  • Pros and cons of telephone interviews
    • Allows for more specific targeting of the people you want to speak to
    • Greater flexibility on length of interview
    • Scope for more detailed and unprompted questions
  • Pros and cons of telephone interviews
    • Allows for more specific targeting of the people you want to speak to
    • Greater flexibility on length of interview
    • Scope for more detailed and unprompted questions
    • Usually more expensive than an online survey
    • Requires a high quality list of telephone numbers for your target users
  • Usability testing
  •  
  • Pros and cons of usability testing
    • Users will often tell you that your website is easy to use, but watching them use it is the only way to reveal whether it really is!
    • Asking users to complete typical tasks which you expect people to do on your site will identify any problem areas
    • By testing your website whilst you develop it, money will be saved in the long run
  • Pros and cons of usability testing
    • Users will often tell you that your website is easy to use, but watching them use it is the only way to reveal whether it really is!
    • Asking users to complete typical tasks which you expect people to do on your site will identify any problem areas
    • By testing your website whilst you develop it, money will be saved in the long run
    • Recruitment is important and can be difficult – the users who are involved in usability testing need to be representative
  • I know my users, now what?
  • Create personas
  • What are personas?
    • Personas are individual profiles created to represent real ‘users’, complete with a name, photo, likes and dislikes, habits, background and patterns of behaviour
    • They are not necessarily real people, but they represent real people and so can be used throughout the design process to help ensure a User Centred Design approach
    • However they are not ‘made-up’, but instead are accurate representations based on research with real users
  • Why are personas valuable?
    • Provide everyone involved in design decisions with a shared and common understanding of the customer
    • Enable teams to correct misconceptions about users and make quicker, reliable and better informed design decisions
    • Help the product team identify with the user and drive decision making for interface design that serve the customer primary goals rather than themselves
  • Still don’t know where to start?
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  • And remember, UCD is a cycle…it never ends!
  • Useful links: Please post questions in the commercial property marketer group tinyurl.com/commercial-property-marketer Find out more about the Website Health Check estatesgazette.com/advertise/website-healthcheck.php brought to you by
  • Useful links: Please post questions in the commercial property marketer group tinyurl.com/commercial-property-marketer Find out more about the Website Health Check estatesgazette.com/advertise/website-healthcheck.php brought to you by