Introduction to website usability

1,013 views
966 views

Published on

Did you know the average user gives your website just 4 seconds to catch their attention before moving on? Get these first impressions wrong, and you risk losing leads, alienating customers and damaging your brand.

Continuing with our series of free webcasts on online marketing, we've teamed up with Reed Business Insight, a specialist research and user experience agency, to provide an introduction to website usability to help ensure your website is working for your customers.

Published in: Real Estate, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,013
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Introduction to website usability

  1. 1. Website Usability making your website work Jessica Hall | Research & User Experience Manager | Reed Business Insight brought to you by
  2. 2. <ul><li>If users can find the information they are looking for quickly on your site then they are more likely to visit again </li></ul>
  3. 3. <ul><li>If users can find the information they are looking for quickly on your site then they are more likely to visit again </li></ul><ul><li>If users have a good user experience then they will visit more frequently and recommend to others </li></ul>
  4. 4. <ul><li>If users can find the information they are looking for quickly on your site then they are more likely to visit again </li></ul><ul><li>If users have a good user experience then they will visit more frequently and recommend to others </li></ul><ul><li>Increased visits will have a positive impact on revenue & provides competitive advantage </li></ul>
  5. 6. Usability is about the ease with which customers are able to use a website ease
  6. 12. Improve the usability of your site in key areas: Navigation
  7. 13. Page fold
  8. 15. Improve the usability of your site in key areas: Search
  9. 21. Improve the usability of your site in key areas: Content
  10. 23. First phase of technology: We have all this technology. What can we make it do?
  11. 24. Second phase of technology:
  12. 25. Third phase of technology:
  13. 26. Understanding your users
  14. 27. Expert usability evaluations, Personas Prototyping , Usability testing, User Requirements, SEO, Information Architecture, Wireframes, User profile surveys Functional Prototype, Ethnographic studies , Task Analysis , Customer Activity Cycle, Scenario Testing, User Stories, Usability Testing , Cardsorting, Visual Prototype Personas Personas Personas Usability Testing, Personas Personas Surveys , User Profile
  15. 29. Personas bring focus
  16. 31. Usability Testing
  17. 33. Questions If you have any questions for Jessica please post them in the webcast disucssion in the commercial property marketer group Click here: http://tinyurl.com/commercial-property-marketer brought to you by
  18. 34. <ul><li>Website Health Check </li></ul><ul><li>Measure how effectively your website is performing against business objectives </li></ul><ul><li>Our 30 page report about your website includes: </li></ul><ul><li>User experience feedback </li></ul><ul><li>SEO feedback to help improve your site's search engine ranking </li></ul><ul><li>Design recommendations to give your site better visual appeal </li></ul><ul><li>Find out more, click here: www.estatesgazette.com/advertise/website-healthcheck.php </li></ul>
  19. 35. Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by
  20. 36. Next website usability webcast: Wednesday 28 July, 2pm Click this link to register: http://tinyurl.com/websiteux2 brought to you by

×