Commercial property professionals are spending more and more time online, however the wide range of advertising options available to communicate with online users can be confusing. As a marketer, being able to use online advertising effectively means you can benefit from:
> segmenting your audience, effectively targeting specific groups
> delivering your messages through a combination of text, images, video and audio
> using analytics to measure ROI and optimise future campaigns
If you're new to advertising your business or property online, estatesgazette.com is running a free 15 minute webcast on Thursday 22 April at 2pm, providing an introduction to online advertising . This is followed by a Q&A session with estatesgazette.com Sales Manager Rob Monaghan.