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Hints, tips and tools to improve your search engine ranking for commercial property marketers
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Hints, tips and tools to improve your search engine ranking for commercial property marketers

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This 15 minute webcast will provide practical tips on SEO and will run through free tools you can use to help improve your search engine ranking. Some of the key areas the webcast will cover......

This 15 minute webcast will provide practical tips on SEO and will run through free tools you can use to help improve your search engine ranking. Some of the key areas the webcast will cover include:

- How you can implement effective keywords on your site.
- How you can improve your site structure to help search engines find it's content.
- How to optimise your content and encourage beneficial links to your site.
- Understanding the role of website analytics.

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Transcript

  • 1. Search Engine Optimisation Hints, tips and tools to improve your search engine ranking Rob Monaghan – Sales manager Rachel White – Senior search marketing
  • 2. SEO focuses on organic results... Organic results FREE SEO affects only the organic search results SERPs = Search Engine Results Pages
  • 3. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 4. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 5.  
  • 6.  
  • 7. Google AdWords Keyword Tool
    • https://adwords.google.co.uk/select/KeywordToolExternal
  • 8. SEO focuses on organic results... Organic results FREE Sponsored results PAID Sponsored results PAID SEO affects only the organic search results SERPs = Search Engine Results Pages
  • 9. Google AdWords Keyword Tool
    • https://adwords.google.co.uk/select/KeywordToolExternal
  • 10.  
  • 11.  
  • 12.  
  • 13. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 14.
    • Clear Navigation
    • HTML site map
    • An alternative to “Search”
    • Clear folder and page names
  • 15. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 16.  
  • 17.  
  • 18.  
  • 19. <title>EG PropertyLink – Commercial property search</title> <meta http-equiv=&quot;content-language&quot; content=&quot;en-gb&quot;> <meta http-equiv=&quot;content-type&quot; content=&quot;text/html; charset=UTF-8&quot;> <meta name=&quot;description&quot; content=&quot;The easy way to find a property for your business. Find commercial property - offices, shops, industrial, leisure - for free.&quot;>
  • 20. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 21. Get external (inbound) links… External links = “votes” from other pages
  • 22. To get inbound links you must have great content on your site… Relevant /useful information?  Content and links to experts? Helpful pictures/videos? Online tools or services?  Content that gives a competitive advantage?  Needed Products and Services? Blogs, Forums, presence on Social Media?
  • 23.  
  • 24.  
  • 25. Keywords Website Structure Optimising Content The Importance of Links Analytics
  • 26.  
  • 27. RBI Insight SEO Services Useful SEO Websites: http://www.seomoz.org/ http://searchenginewatch.com/ http://www.seotips.net/
    • Website Healthcheck
    • SEO Consultation Report
  • 28.
    • NEXT WEBCAST
    • Online Lead Generation
    • Thursday 21 January, 2pm
    • http://tinyurl.com/intro2leadgen
    • Email: robert.monaghan@rbi.co.uk