Investing Time in People: Changing the Way the World Views "Aid" - June 2011

ing ng ayc ha w he world t e th ews v i ” “aid

This is how we are “marketing”the developing world.

Studies show that alarge part of whatpeople “know”about “developing”countries comesfrom fundraisingcampaigns

This is how we are “selling”solutions to these problems.

BUILD A LIBRARY

BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given away

BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a child

BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a child Give a loanto someone in need

BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a We will send you child the GPS coordinates Give a loan of the well you buildto someone in need to provide clean water to poor people

BUILD A LIBRARYFor every pair of shoes youbuy, one pair is given awaySponsor a We will send you child the GPS coordinates Give a loan of the well you buildto someone in need to provide clean water to poor peopleBuild a school in Cambodia

WE ARESELLING EASYSOLUTIONS

We are selling easy solutionsand teaching those withgood intentions whowant to help that

We are selling easy solutionsand teaching those withgood intentions whowant to help that“giving things away”is the best way to help “the poor”

We are selling easy solutionsand teaching those withgood intentions whowant to help that“giving things away”is the best way to help “the poor” And we know it’s NOT!

WELLS DO NOTPROVIDECLEAN WATER.

Even if the water is clean,it surely isn’twhen carried in adifficult-to-clean,bacteria-proneJERRYCAN!

don’t tea ch kids.Schools

Neither do pencils,books, or t-shirts.

We need to invest in people to put those things to use.

We think we’re just being smart

We think we’re just being smartby finding ways to get

We think we’re just being smartby finding ways to getpeople to care

We think we’re just being smartby finding ways to getpeople to careabout a problem

We think we’re just being smartby finding ways to getpeople to careabout a problemand to raise funds faster

We think people won’t “get it”

We think people won’t “get it”if we engage them in

We think people won’t “get it”if we engage them inthe real conversation

We think people won’t “get it”if we engage them inthe real conversationabout the complexities of aid.

We think it’s just marketing. THIS FRUIT DRINK WILL PRESERVE YOUR YOUTH WITH ITS ANTIOXIDENTS

But, instead, we’re EDUCATING. THIS FRUIT DRINK WILL PRESERVE I didn’t YOUR YOUTH WITH ITS know that… ANTIOXIDENTS

But, instead, we’re EDUCATING.And we’re knowinglygiving the WRONG facts

And we’re creating copy cats.

It’s time to tell people the truthabout what works & what doesn’t

It’s time to tell people the truthabout what works & what doesn’tand help them put theirgood intentions to the best use.

We don’t need moreFundraising & Marketingdepartments

We don’t need moreFundraising & MarketingdepartmentsWe need moreEDUCATIONdepartments

Your marketingIS EDUCATION

Your marketing IS EDUCATION Let’s use it to sell thereality of this work.

SO… WHAT ISWORKING?

investing time inPEOPLE

investing time in SOCIALPEOPLE enterprise

investing time in & SOCIALPEOPLE enterprise

investing time in & SOCIALPEOPLE enterprise ARE WO RKING!

We have to make theREALITIES digestiblefo r t h o s e w i t hGOOD INTENTIONS

Bite-sized chunks ofeducational REALITIEScan changeH OW W E G I V E

It’s easy to picture “micro-loans”helping people grow a business.

But that overlooks the multi-loan debtresulting from the micro-finance craze

If we took the time to investjust a LITTLE more information in potential donors

they’d know to invest their money in areas, including education, too

And that determines ifpeople are supported to reach their goals

OUR TASK

OUR TASKTo change the way the world views “aid”

OUR TASKTo change the way the world views “aid”and to create a self-funding movement

OUR TASKTo change the way the world views “aid”and to create a self-funding movementwhich promotes initiatives thatcreate POSITIVE IMPACT

OUR TASKTo change the way the world views “aid”and to create a self-funding movementwhich promotes initiatives thatcreate POSITIVE IMPACT(not a lot of wasteful INPUTS)

Thank you for joining us! ing ng ay c ha w he world t e th ws v ie ” “aid Let’s do this!

Photo CreditsPhotos from Flickr @ Zoriah @ youngsixta @ Visions Service Adventures Other Sources The Adventure Project Oxfam PEPY Cambodia PresentaAon designed by @jenrikay

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Investing Time in People: Changing the Way the World Views "Aid" - June 2011

by Daniela Papi on Jun 15, 2011

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Investing Time in People: Changing the Way the World Views "Aid" - June 2011 — Presentation Transcript