Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions

Changing the waythe world views aid
Watch out charity,we’re going to shake things up
Inspired by a Summit at Sea Jam Session April 2011
Presentation by @DanielaPapi & Design by @JEnrikay

Fact:
Many people are looking to invest their wealth in creating the changes they want to see in the world
RESEARCH: Giving your money

Fact:
But many of them don’t have the time to research where or how to invest in the best development work

Problem:
A lot of this good intention is not being harnessed for the most positive impact

Problem:
In part because the best marketing and branding is not always linked with the best aid

Fact:
It’s time for that to change.

& creating a dependency on our “aid”
Charity
is failing

“Giving things” to “the poor” is not going to solve our problems.

A recent campaign by a group called “Mama Hope” got it right. We need to:
STOP THE PITY.UNLOCK THE POTENTIAL.

We need to
invest in
people

Not by
giving away things
& money

But by
investing time in
people

So that
they have the expanded capabilities and capacity
to reach their own goals

Plus, if we give things away wedestroy markets.

We need a
solution revolution
And a phenomenal marketing campaign to reach every future donor

Many of us who care about
changing the way people give do so because
we’ve made these same mistakes.
.

We want to
share the lessons we’ve learned
.
so others can avoid repeating them.
.

At we have made many mistakes. We started our work in Cambodia by
building schools.
But then we realized that…
.

Schools don’t teach kids.

Neither do pens,
books, or t-shirts.

We needed to invest in peopleto put those things to use

And empower people with the tools, connections & skills to
solve their own problems and create their own paths to their goals

Lasting positive impacts can also come from market based solutions which we are often overlooking

We want to share these ideas with those who have
good intentions but don’t know where to give their
.
$
.

But most busy & successful people don’t have time to do research

What are the recent successes AND failures? How are you investingin PEOPLE?
So we need to help!

WHAT WE NEED TO MAKE THIS HAPPEN
Let’s create a movement to improve the way people give.

1. Collaboration from like-minded organizations (with co-marketing, branding, income/influence generating)

2. World-class marketing & fundraising platforms

3. VERY well curated organizations

With ways for many more organizations to be a part of the movement and be inspired to improve their work while striving towards the inner circle
3. VERY well curated organizations

OUR SERVICES (long term look at the potential movement)
What would this Investing in People organization offer?

1. Advocacy and education around development best practices
Pro-bono work as advocacy for NGO partners & the movement

2. Consulting and education services around development best practices
Income generating arm working with corporations, CSR teams and individuals looking to give better

3. Consulting services for NGOs to help them improve their impact (building income generating projects, improving marketing, etc)
Pro-bono & income generating work tapping into the business knowledge of our donors, partners, and those who want to add value through their skills

4. Educational travel opportunities
Income generating arm working with corporations, educators, and individuals looking to learn more about development

5. Local Mentoring program
Pro-bono arm working around the world to match local entrepreneurs with the skills and connections they need to succeed

6. Incubators & co-working locations
Income generating arm offering services for local and visiting entrepreneurs

7. Online-store
Income generating arm selling the products of partner NGOs

Next Steps

Let’s meet up
and share
ideas

And find new ways to open minds

Calling all supporters:
June 2011
San Francisco

Weekend of June 11th(Time/Location TBD)

Let’s brainstorm & improve the development sector

Thank you!See you there?
Daniela Papi
Twitter: @danielapapi @pepycambodia
email: d@pepyride.org

Photo Credits
Photos from Flickr
@nebarnix
@lara604
@mithril
@alancleaver
@simulacraofmi
@press the b[o]tton
@claudiasnell
@hrdrck
@kristabrath
@tormods
@tamer_shabaneh
@beth19
@divemasterking2000
@jurvetson
@looking4poetry
@garryknight
@sandvand
Photos of PEPY class and school
Photographer: Mathieu Young
Drawings & illustrations
Artist: Maria Perez

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Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions

by Daniela Papi on Apr 23, 2011

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Changing the Way the World Views "Aid": Marketing for Impact, Investing Time in People & Promoting Market-based Solutions — Presentation Transcript