Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel Alfon_1-67

Startup Accelerator:hands-on workshopSeptember 27th 2012 Daniel Alfon How to Leverage LinkedIn

Daniels Advanced LinkedIn Guide Job Hunter edition B2B Business Edition Entrepreneur Edition Student & Alumni Edition

Agenda: Topic Slide1 Intro 62 LinkedIn No-Nos+No U 103 Suggested LI workflow 314 ● Build 405 ● Connect 63

Todays presentation is availableto attendees in Daniel AlfonsProfile on LinkedIn this week:http://il.linkedin.com/in/alfon

What can you do after today?1. Rewrite your profile so it educates your target audiencesabout your startup2. Improve tagline3. Applications-install 1 to 3 on profile [presentation/video] 4. Update email address & photo 5. Know the next steps are a connection strategy that suits you [read:avoid over-connecting], and that you should leverage groups

Who would benefit from todays training?● Entrepreneurs with 50-300 LinkedIn connections

Remember "A monkey in asuit is still a monkey" [thankyou Tami] How to Leverage LinkedIn

Your host - Daniel AlfonDaniel has given presentations about networking,LinkedIn and Twitter in Israel, the UK, the RussianFederation & France.* LI Profile: http://il.linkedin.com/in/alfon* Twitter: @Danielalfon* G+: http://gplus.to/DanielAlfon

Ice Breaker #1Do you think you are using all/most ofthe possibilities offered by LinkedIn?

In your opinion, what are some of themistakes LinkedIn users make?

18 Common LinkedIn Mistakes ► http://il.linkedin.com/in/alfon

18 Common LinkedIn Mistakes <70 Connections:1. A partial,half-baked profile,off-brand,with no photo2. Thinking connections are everything3. Using a job title as a tagline4. Confirming "Select all" when importing addressbook5. Duplicate accounts/single (work) email address6. Weak introduction requests7. Poor/default Settings/Privacy-related hysteria http://il.linkedin.com/in/alfon

18 Common LinkedIn Mistakes 70-200 Connections:1. Operation LinkedIn ("Need a Sale") Vs LinkedIn seen as Process2. Inconsistent Connection Policy3. Not leveraging LinkedIn Applications4. Canned, unthoughtful invites5. Overselling/Posting with little long-term thought6. Not knowing when to go off-LinkedIn http://il.linkedin.com/in/alfon

18 Common LinkedIn Mistakes 200+ Connections:1. Low connection quality - "Ron who? Am I connected to him?"2. Over-updating status,100% own content3. Off-brand components,outdated content4. Spamming Groups - little value, thinly disguised self-promotion messages5. Broadcasting instead of tagging connections orusing groups. http://il.linkedin.com/in/alfon

PS Want to improve your LinkedIn profile?http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon http://il.linkedin.com/in/alfon

Common mistakes:any number of Connections Any guess? LinkedIn no-nos

Common mistakes: any number of Connections The single most frequentmistake is misunderstanding thenature of successful networking If you keep asking "Whats in it forme?", you dont get it

Theres no U in Network● Asking for help is not networking● The basis of networking is giving, not getting● Online networking isnt that different Theres no U in Network

Treat Your Network Like your InsuranceIf you want aninsurance in thereal world, doyou call yourinsurer whenyou buy a car? Theres no U in Network

Treat Your Network Like your Insurance...Or do youshop forinsurance afteryouve HAD anaccident? Theres no U in Network

Treat Your Network Like your Insurance Here you network when you dont need helpHere you networkwhen you need help -sometimesdesperately Theres no U in Network

Treat Your Network Like your InsuranceIf you treated yourinsurer decentlyPRIOR to your crash,you will both feel betterasking for his help -and get it Theres no U in Network

Treat Your Network Like your InsuranceIf you have done nothing for your network,didnt return calls, and basically didnthave time for your network...Guess what happenned to your network? Theres no U in Network

Treat Your Network Like your Insurance Theres no U in Network

So you have to GIVE first Give more than you takeLeechers dont make it in the long-term ● What do leechers do? ○ Configure connections not to be shown on their profile ○ Ask everyone for recommendations ○ Shoot careless introductions ○ Invite with "cooperation" and then disappear Theres no U in Network

Give● Best networkers give, dont take● What do seeders do? ○ Share interesting Groups ○ Forward relevant profiles ○ Answer Questions ○ Post articles & contribute content ○ Recommend good people ○ Suggest experts (in no U in Network Theres Answers)

ConclusionThe more you help others, the morehelp youll get Theres no U in Network

This is the moment of Truth Theres no U in Network

Instead of having... ...Produce... 1. Killer profile1. Pasted CV 2. Multiple touching points2. Static address book 3. Smart connection policy3. Accidental connections 4. Customized dashboard4. Default Home Page 5. Shrewd group selections5. Limited use of Groups 6. Advanced branding6. Little Application use 7. Learning & positioning7. No Q&A activity 8. Successful campaigns8. Failed introductions combining LinkedIn &and recommendations... other SM

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