Incubator_Gvahim_Entrepreneurs_January_9th_2012_linked_in_daniel_1-66

Daniel AlfonStartup Incubator - TheHive January 9th 2012 How Companies Should Leverage LinkedIn

Daniels Advanced LinkedIn Guide Job Hunter edition B2B Business Edition Entrepreneur Edition Student & Alumni Edition

Who would benefit from todays training?● Entrepreneurs with 50-300 LinkedIn connections

Some Questions1. Common mistakes entrepreneurs &companies make on LinkedIn2. Who are you writing for?3. How to identify opportunities not shown whenconnecting on LinkedIn4. Why you should have a connection strategy5.Messaging via Groups [How-to]6. Virtual Road Show and privacy settings7. LinkedIn applications9. Status updates

Agenda: Topic Slide1 Intro 42 LinkedIn No-Nos+No U 93 Suggested LI workflow 30 ● Build 39 ● Connect 63

Suggestions for future actions:1. Improve tagline 4. Unsync Twitter account2. Update status once 5. Target 3 prospects using3. Applications-install 1 to 3 LinkedIn Groupson profile [e.g.presentation] 6. Target 2-3 companies using advanced search 7. View your connections connections 8 Upload address book, decide who to invite 9 Update email addresses & photo 10. Rewrite/create Summary & Specialties

Your host - Daniel AlfonDaniel has given presentations about networking,LinkedIn and Twitter in Israel, the UK, the RussianFederation & France.* LI Profile: http://il.linkedin.com/in/alfon* Google Group: Daniels Job Collection* Twitter: @Danielalfon* G+: http://gplus.to/DanielAlfon

Ice Breaker #1Do you think you are using all/most ofthe possibilities offered by LinkedIn?

In your opinion, what are some of themistakes LinkedIn users make?

18 Common LinkedIn Mistakes ► http://il.linkedin.com/in/alfonJanuary 2012

18 Common LinkedIn Mistakes 7 mistakes: <70 Connections1. A partial,half-baked profile,off-brand,with no photo2. Thinking connections are everything3. Using a job title as a tagline4. Confirming "Select all" upon importing address book5. Duplicate accounts/single (work) email address6. Weak introduction requests,sent to 3rd/4th degrees7. Poor/default Settings/Privacy-related hysteria http://il.linkedin.com/in/alfon

18 Common LinkedIn Mistakes 6 mistakes: 70-200 Connections1. Operation LinkedIn ("Need a Sale") Vs LinkedInseen as Process2. Inconsistent Connection Policy3. Little leveraging of LinkedIn Applications4. Canned, unthoughtful invites5. Overselling/Posting with little long-term thought6. Not knowing when to go off-LinkedIn http://il.linkedin.com/in/alfon

18 Common LinkedIn Mistakes 5 mistakes: 200+ Connections1. Low connection quality - "Ron who? Am I connected to him?"2. Over-updating status/synching Twitter account3. Off-brand components,outdated content4. Spamming Answers/Groups - posts with little value,thinly disguised self-promotion messages5. Broadcasting to all instead of tagging connections orusing groups. http://il.linkedin.com/in/alfon

Common mistakes:any number of Connections Any guess? LinkedIn no-nos

Common mistakes: any number of Connections The single most frequentmistake is misunderstanding thenature of successful networking If you keep asking "Whats in it forme?", you dont get it

Theres no U in Network● Asking for help is not networking● The basis of networking is giving, not getting● Online networking isnt that different Theres no U in Network

Treat Your Network Like your InsuranceIf you want aninsurance in thereal world, doyou call yourinsurer whenyou buy a car? Theres no U in Network

Treat Your Network Like your Insurance...Or do youshop forinsurance afteryouve HAD anaccident? Theres no U in Network

Treat Your Network Like your Insurance Here you network when you dont need helpHere you networkwhen you need help -sometimesdesperately Theres no U in Network

Treat Your Network Like your InsuranceIf you treated yourinsurer decentlyPRIOR to your crash,you will both feel betterasking for his help -and get it Theres no U in Network

Treat Your Network Like your InsuranceIf you have done nothing for your network,didnt return calls, and basically didnthave time for your network...Guess what happenned to your network? Theres no U in Network

Treat Your Network Like your Insurance Theres no U in Network

So you have to GIVE first Give more than you takeLeechers dont make it in the long-term ● What do leechers do? ○ Configure connections not to be shown on their profile ○ Ask everyone for recommendations ○ Shoot careless introductions ○ Invite with "cooperation" and then disappear Theres no U in Network

Give● Best networkers give, dont take● What do seeders do? ○ Share interesting Groups ○ Forward relevant profiles ○ Answer Questions ○ Post articles & contribute content ○ Recommend good people ○ Suggest experts (in Answers) ○ FW intros you just cant ignore Theres no U in Network

ConclusionThe more you help others, the morehelp youll get Theres no U in Network

This is the moment of Truth Theres no U in Network

Instead of having... ...Produce... 1. Killer venture profile1. An employees CV 2. Multiple touching points2. Static address book 3. Smart connection policy3. Accidental connections 4. Customized dashboard4. Default Home Page 5. Shrewd group selections5. Limited use of Groups 6. Advanced branding6. Little Application use 7. Learning & positioning7. No Q&A activity 8. Successful campaigns8. Failed introductions combining LinkedIn &and recommendations... other SM

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Incubator_Gvahim_Entrepreneurs_January_9th_2012_linked_in_daniel_1-66

by Daniel Alfon on Nov 13, 2011

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Incubator_Gvahim_Entrepreneurs_January_9th_2012_linked_in_daniel_1-66 — Presentation Transcript