Startup Accelerator:hands-on workshopSeptember 27th 2012     Daniel Alfon    How to    Leverage LinkedIn
Daniels Advanced LinkedIn Guide           Job Hunter edition           B2B Business Edition           Entrepreneur Edition...
Agenda:    Topic                    Slide1   Intro                     62   LinkedIn No-Nos+No U   103   Suggested LI work...
Todays presentation is availableto attendees in Daniel AlfonsProfile on LinkedIn this week:http://il.linkedin.com/in/alfon
What can you do after today?1. Rewrite your profile so it educates your target audiencesabout your startup2. Improve tagli...
Who would benefit from todays training?● Entrepreneurs with 50-300 LinkedIn connections
Remember "A monkey in asuit is still a monkey" [thankyou Tami]   How to   Leverage LinkedIn
Your host - Daniel AlfonDaniel has given presentations about networking,LinkedIn and Twitter in Israel, the UK, the Russia...
Ice Breaker #1Do you think you are using all/most ofthe possibilities offered by LinkedIn?
In your opinion, what are some of themistakes LinkedIn users make?
18 Common LinkedIn Mistakes                                   ►               http://il.linkedin.com/in/alfon
18 Common LinkedIn Mistakes             <70 Connections:1. A partial,half-baked profile,off-brand,with no photo2. Thinking...
18 Common LinkedIn Mistakes             70-200 Connections:1. Operation LinkedIn ("Need a Sale") Vs LinkedIn   seen as Pro...
18 Common LinkedIn Mistakes               200+ Connections:1. Low connection quality - "Ron who? Am I connected to him?"2....
PS Want to improve your LinkedIn profile?http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon     ...
Common mistakes:any number of Connections Any guess?        LinkedIn no-nos
Common mistakes: any number of            Connections   The single most frequentmistake is misunderstanding thenature of s...
Theres no U in Network● Asking for help is not networking● The basis of networking is giving, not getting● Online networki...
Treat Your Network Like your InsuranceIf you want aninsurance in thereal world, doyou call yourinsurer whenyou buy a car? ...
Treat Your Network Like your Insurance...Or do youshop forinsurance afteryouve HAD anaccident?        Theres no U in Network
Treat Your Network Like your Insurance Here you network when you dont need helpHere you networkwhen you need help -sometim...
Treat Your Network Like your    InsuranceIf you treated yourinsurer decentlyPRIOR to your crash,you will both feel bettera...
Treat Your Network Like your InsuranceIf you have done nothing for your network,didnt return calls, and basically didnthav...
Treat Your Network Like your Insurance  Theres no U in Network
So you have to GIVE first           Give more than you takeLeechers dont make it in the long-term ● What do leechers do?  ...
Give● Best networkers give, dont take● What do seeders do?  ○ Share interesting Groups  ○ Forward relevant profiles  ○ Ans...
ConclusionThe more you help others, the morehelp youll get      Theres no U in Network
This is the moment of Truth   Theres no U in Network
Instead of having...          ...Produce...                          1. Killer profile1. Pasted CV                        ...
Dashboard
Suggested LinkedIn workflow
Suggested LinkedIn workflow: BCCB  Your        growyour             &             UpdateProfile       Network         Inte...
Suggested LinkedIn workflow: BCCBQuestion: When should youdefine your core brand?
●l     Suggested LinkedIn workflow: BCCB                              …or               Here?                             ...
Suggested LinkedIn workflow: BCCBWhere should you define your core brand?Most people really understand how to maketheir pr...
Suggested LinkedIn workflow: BCCBWho are some of those professionals who getto see your incomplete and unattractive profil...
Suggested LinkedIn workflow: BCCBRecruiters                      Investors                                 Customers,...Hi...
Suggested LinkedIn workflow: BCCB                  ConclusionDefine core branding here ...not here Otherwise hundreds of p...
Suggested LinkedIn workflow: BCCBHow do we build an attractive Profile?Lets move to part one: Build
Suggested LinkedIn workflow: BCCB    Seen a few LI & networking no-    nos? Ready to get going?   Lets Build!
Suggested LinkedIn workflow: BCCB*Browse*Tagline*Links*Contact*CALYPSO
Profile: Browse,then LearnBrowse through 100 profiles - preferablyof people with hundreds of connections- before building ...
Profile: Learn● Learning Center,LI Blog,Tutorials,Vids: http://learn.linkedin.com/ [+http://careerservices.linkedin. com/ ...
Profile: Build powerful TaglineWhat does "Director   What does "Improve teamof Marketing at       collaboration with proje...
Profile: Build powerful TaglineYour tagline is the single most valuablereal estate on LinkedIn.
Which is better in your eyes?
Profile: OrderYou can rearrange the section order - if it makes                    sense  Industries: http://www.linkedin....
Profile:Add SectionsDo your patents,publications,or certifications helpyour positioning? Voluntary Work?
Build:      Browse;Tagline;Links;Contact;Calypso● Add Twitter account - when you have  200+ followers● Customize title if ...
Build:    Browse;Tagline;Links(2);Contact;Calypso● Add e.g. your blog,CV [via shared Google Docs], Slideshare,Social site,...
Build:    Browse;Tagline;Links;Contact;CalypsoMake it easy to reach you:● Build your network● Join relevant Groups● If you...
Build:Browse;Tagline;Links;Contact;Calypso
Daniels Visibility Tip:Can you really spot your dream job?If you do, see how it can help you marketyourself better - and e...
CALYPSOC   Capture usingA   AdvancedL   LinkedInY   Your ownP   PeopleS   SearchO   Optimization
CALYPSO (1/4)1. Write your dream jobs description            A VC-funded B2B startup    in Azrielie.g.         seeks a Soc...
CALYPSO (2/4)1. Write your dream jobs description2. Extract keywordse.g. social media, online, community, blog,Groups, col...
CALYPSO 3/41. Write your dream jobs description2. Extract keywords3. Incorporate keywords shrewdly into yourTagline/summar...
CALYPSO 4/41. Write your dream jobs description2. Extract keywords3. Incorporate keywords4. Do the CALYPSO using keywords+...
Build: Browse;Tagline;Links;Calypso1. Write your dream jobs description2. Extract keywords3. Incorporate keywords4. Do the...
Build: Browse;Tagline;Links;Calypso Did you top the list?Congrats, if you continue to expand yournetwork and manage your L...
Calypso - Recap1. Write your dream jobs description2. Extract keywords3. Incorporate keywords shrewdly into yourHeadline/s...
Suggested LinkedIn workflow: BCCB Built a decent profile, smart tagline, CALYPSO and links?       Lets connect!
Suggested LinkedIn workflow: BCCB         Lets connect!● Who to invite?● Whose invitations to accept?● What do you do afte...
Sorry, you are notallowed to view slides67-151.Get in touch with Danielalfon@akapost.com
‫‪Bonus‬‬‫1( איך משתמשים בלינקט-אין מגייסים וחברות השמה-‬          ‫לינק למאמר של פיקארו מאוגוסט 1102:‬
2) Want to improve your LinkedIn profile?http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon     ...
Before you invite: Stage Zero          http://www.powerformula.net/?option=com_wordpress&Itemid=17&lang=en&p=957
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Entrepreneurs participating in Gvahim's 2nd Incubator program: How can entrepreneurs leverage LinkedIn? Presented by Daniel Alfon in September 2012 [aka "A monkey in a suit is still a monkey"]ץ

To learn more about TheHive's accelerator program, led by Cynthia Phytoussi and Audrey Chocron, check the video after the last slide

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Transcript of "Incubator_Gvahim_Entrepreneurs_TheHive2_September_27th_2012_LinkedIn_Daniel Alfon_1-67"

  1. 1. Startup Accelerator:hands-on workshopSeptember 27th 2012 Daniel Alfon How to Leverage LinkedIn
  2. 2. Daniels Advanced LinkedIn Guide Job Hunter edition B2B Business Edition Entrepreneur Edition Student & Alumni Edition
  3. 3. Agenda: Topic Slide1 Intro 62 LinkedIn No-Nos+No U 103 Suggested LI workflow 314 ● Build 405 ● Connect 63
  4. 4. Todays presentation is availableto attendees in Daniel AlfonsProfile on LinkedIn this week:http://il.linkedin.com/in/alfon
  5. 5. What can you do after today?1. Rewrite your profile so it educates your target audiencesabout your startup2. Improve tagline3. Applications-install 1 to 3 on profile [presentation/video] 4. Update email address & photo 5. Know the next steps are a connection strategy that suits you [read:avoid over-connecting], and that you should leverage groups
  6. 6. Who would benefit from todays training?● Entrepreneurs with 50-300 LinkedIn connections
  7. 7. Remember "A monkey in asuit is still a monkey" [thankyou Tami] How to Leverage LinkedIn
  8. 8. Your host - Daniel AlfonDaniel has given presentations about networking,LinkedIn and Twitter in Israel, the UK, the RussianFederation & France.* LI Profile: http://il.linkedin.com/in/alfon* Twitter: @Danielalfon* G+: http://gplus.to/DanielAlfon
  9. 9. Ice Breaker #1Do you think you are using all/most ofthe possibilities offered by LinkedIn?
  10. 10. In your opinion, what are some of themistakes LinkedIn users make?
  11. 11. 18 Common LinkedIn Mistakes ► http://il.linkedin.com/in/alfon
  12. 12. 18 Common LinkedIn Mistakes <70 Connections:1. A partial,half-baked profile,off-brand,with no photo2. Thinking connections are everything3. Using a job title as a tagline4. Confirming "Select all" when importing addressbook5. Duplicate accounts/single (work) email address6. Weak introduction requests7. Poor/default Settings/Privacy-related hysteria http://il.linkedin.com/in/alfon
  13. 13. 18 Common LinkedIn Mistakes 70-200 Connections:1. Operation LinkedIn ("Need a Sale") Vs LinkedIn seen as Process2. Inconsistent Connection Policy3. Not leveraging LinkedIn Applications4. Canned, unthoughtful invites5. Overselling/Posting with little long-term thought6. Not knowing when to go off-LinkedIn http://il.linkedin.com/in/alfon
  14. 14. 18 Common LinkedIn Mistakes 200+ Connections:1. Low connection quality - "Ron who? Am I connected to him?"2. Over-updating status,100% own content3. Off-brand components,outdated content4. Spamming Groups - little value, thinly disguised self-promotion messages5. Broadcasting instead of tagging connections orusing groups. http://il.linkedin.com/in/alfon
  15. 15. PS Want to improve your LinkedIn profile?http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon http://il.linkedin.com/in/alfon
  16. 16. Common mistakes:any number of Connections Any guess? LinkedIn no-nos
  17. 17. Common mistakes: any number of Connections The single most frequentmistake is misunderstanding thenature of successful networking If you keep asking "Whats in it forme?", you dont get it
  18. 18. Theres no U in Network● Asking for help is not networking● The basis of networking is giving, not getting● Online networking isnt that different Theres no U in Network
  19. 19. Treat Your Network Like your InsuranceIf you want aninsurance in thereal world, doyou call yourinsurer whenyou buy a car? Theres no U in Network
  20. 20. Treat Your Network Like your Insurance...Or do youshop forinsurance afteryouve HAD anaccident? Theres no U in Network
  21. 21. Treat Your Network Like your Insurance Here you network when you dont need helpHere you networkwhen you need help -sometimesdesperately Theres no U in Network
  22. 22. Treat Your Network Like your InsuranceIf you treated yourinsurer decentlyPRIOR to your crash,you will both feel betterasking for his help -and get it Theres no U in Network
  23. 23. Treat Your Network Like your InsuranceIf you have done nothing for your network,didnt return calls, and basically didnthave time for your network...Guess what happenned to your network? Theres no U in Network
  24. 24. Treat Your Network Like your Insurance Theres no U in Network
  25. 25. So you have to GIVE first Give more than you takeLeechers dont make it in the long-term ● What do leechers do? ○ Configure connections not to be shown on their profile ○ Ask everyone for recommendations ○ Shoot careless introductions ○ Invite with "cooperation" and then disappear Theres no U in Network
  26. 26. Give● Best networkers give, dont take● What do seeders do? ○ Share interesting Groups ○ Forward relevant profiles ○ Answer Questions ○ Post articles & contribute content ○ Recommend good people ○ Suggest experts (in no U in Network Theres Answers)
  27. 27. ConclusionThe more you help others, the morehelp youll get Theres no U in Network
  28. 28. This is the moment of Truth Theres no U in Network
  29. 29. Instead of having... ...Produce... 1. Killer profile1. Pasted CV 2. Multiple touching points2. Static address book 3. Smart connection policy3. Accidental connections 4. Customized dashboard4. Default Home Page 5. Shrewd group selections5. Limited use of Groups 6. Advanced branding6. Little Application use 7. Learning & positioning7. No Q&A activity 8. Successful campaigns8. Failed introductions combining LinkedIn &and recommendations... other SM
  30. 30. Dashboard
  31. 31. Suggested LinkedIn workflow
  32. 32. Suggested LinkedIn workflow: BCCB Your growyour & UpdateProfile Network Interact Request
  33. 33. Suggested LinkedIn workflow: BCCBQuestion: When should youdefine your core brand?
  34. 34. ●l Suggested LinkedIn workflow: BCCB …or Here? here? When should you define your core brand?
  35. 35. Suggested LinkedIn workflow: BCCBWhere should you define your core brand?Most people really understand how to maketheir profile attractive after hundreds ofprofessionals see their off-brand, sloppyprofile. ● Who are some of those professionals?
  36. 36. Suggested LinkedIn workflow: BCCBWho are some of those professionals who getto see your incomplete and unattractive profile?Recruiters Investors ...Hiring Managers Customers, prospects
  37. 37. Suggested LinkedIn workflow: BCCBRecruiters Investors Customers,...Hiring Managers prospects Would you really let those people see a business plan with spelling mistakes??
  38. 38. Suggested LinkedIn workflow: BCCB ConclusionDefine core branding here ...not here Otherwise hundreds of people will see your off-brand profile in stages 1-3
  39. 39. Suggested LinkedIn workflow: BCCBHow do we build an attractive Profile?Lets move to part one: Build
  40. 40. Suggested LinkedIn workflow: BCCB Seen a few LI & networking no- nos? Ready to get going? Lets Build!
  41. 41. Suggested LinkedIn workflow: BCCB*Browse*Tagline*Links*Contact*CALYPSO
  42. 42. Profile: Browse,then LearnBrowse through 100 profiles - preferablyof people with hundreds of connections- before building your profile and invitingothers
  43. 43. Profile: Learn● Learning Center,LI Blog,Tutorials,Vids: http://learn.linkedin.com/ [+http://careerservices.linkedin. com/ + http://learn.linkedin.com/jobseeker/]● Play with as many features as you can,till you actually enjoy what you see.Is your profile becoming sticky?● http://www.youtube. com/user/LinkedIn/videos?view=pl
  44. 44. Profile: Build powerful TaglineWhat does "Director What does "Improve teamof Marketing at collaboration with projectClarizen" tell you? management software " tell you?
  45. 45. Profile: Build powerful TaglineYour tagline is the single most valuablereal estate on LinkedIn.
  46. 46. Which is better in your eyes?
  47. 47. Profile: OrderYou can rearrange the section order - if it makes sense Industries: http://www.linkedin.com/companyDir? industries=
  48. 48. Profile:Add SectionsDo your patents,publications,or certifications helpyour positioning? Voluntary Work?
  49. 49. Build: Browse;Tagline;Links;Contact;Calypso● Add Twitter account - when you have 200+ followers● Customize title if needed (instead of My Website/Company/Blog,select "other")
  50. 50. Build: Browse;Tagline;Links(2);Contact;Calypso● Add e.g. your blog,CV [via shared Google Docs], Slideshare,Social site,Group,website...● To add more files, use Box.net● PS Remove your ex-employers website
  51. 51. Build: Browse;Tagline;Links;Contact;CalypsoMake it easy to reach you:● Build your network● Join relevant Groups● If you are really open, include some contact details [end of summary or Address]
  52. 52. Build:Browse;Tagline;Links;Contact;Calypso
  53. 53. Daniels Visibility Tip:Can you really spot your dream job?If you do, see how it can help you marketyourself better - and even get on recruitersradars Introducing...
  54. 54. CALYPSOC Capture usingA AdvancedL LinkedInY Your ownP PeopleS SearchO Optimization
  55. 55. CALYPSO (1/4)1. Write your dream jobs description A VC-funded B2B startup in Azrielie.g. seeks a Social Media Marketing Manager Requirements: Native English, Social Media & Web
  56. 56. CALYPSO (2/4)1. Write your dream jobs description2. Extract keywordse.g. social media, online, community, blog,Groups, collaborative...
  57. 57. CALYPSO 3/41. Write your dream jobs description2. Extract keywords3. Incorporate keywords shrewdly into yourTagline/summary/specialtiese.g. Online marketing expert seeking new challenge,preferably in newsocial Use tagclouds http://www. Not sure about keywords? media marketing onlinebusinessnetworker.com/job-hunting-secrets-and-your-linkedin-profile
  58. 58. CALYPSO 4/41. Write your dream jobs description2. Extract keywords3. Incorporate keywords4. Do the CALYPSO using keywords+location.
  59. 59. Build: Browse;Tagline;Links;Calypso1. Write your dream jobs description2. Extract keywords3. Incorporate keywords4. Do the CALYPSO (using keywords+ location)* Why Rearrange according to Keywords?* Keyboards - Boolean Did you top the list?
  60. 60. Build: Browse;Tagline;Links;Calypso Did you top the list?Congrats, if you continue to expand yournetwork and manage your LYPSO, recruitersare more likely to bump into you.You didnt? Go back to stages 1-3
  61. 61. Calypso - Recap1. Write your dream jobs description2. Extract keywords3. Incorporate keywords shrewdly into yourHeadline/specialties/interests/other4. Do the CALYPSO using keywords+location
  62. 62. Suggested LinkedIn workflow: BCCB Built a decent profile, smart tagline, CALYPSO and links? Lets connect!
  63. 63. Suggested LinkedIn workflow: BCCB Lets connect!● Who to invite?● Whose invitations to accept?● What do you do after you connect?
  64. 64. Sorry, you are notallowed to view slides67-151.Get in touch with Danielalfon@akapost.com
  65. 65. ‫‪Bonus‬‬‫1( איך משתמשים בלינקט-אין מגייסים וחברות השמה-‬ ‫לינק למאמר של פיקארו מאוגוסט 1102:‬
  66. 66. 2) Want to improve your LinkedIn profile?http://www.quora.com/What-makes-a-LinkedIn-profile-great/answer/Daniel-Alfon http://il.linkedin.com/in/alfon
  67. 67. Before you invite: Stage Zero http://www.powerformula.net/?option=com_wordpress&Itemid=17&lang=en&p=957

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