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Advanced LinkedIn Guide for puzzled 2009 job seekers

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    Advanced LinkedIn Guide for puzzled 2009 job seekers - Presentation Transcript

    1. Welcome to today's Webinar! Advanced LinkedIn Guide for Puzzled 2009 Job Hunters November 12th 2009
    2. Agenda of webinar: Topic Slide 1 Intro 3 2 LinkedIn No-Nos+No 'U' 9 3 Suggested LI workflow 29 Build 39 Connect 55 Contribute 65 Broadcast 80 4 Appendixes & What's Next 94
    3. Today's presentation is available to attendees here: http://www.slideshare. net/danielalfon/advanced- linkedin-guide-for-puzzled- 2009-job-seekers
    4. Who would benefit from today's training? Job Seekers with 50-300 LinkedIn connections
    5. Rules for today's session
    6. Advanced LinkedIn Guide for Puzzled 2009 Job Hunters
    7. Today's Webinar host - Daniel Alfon Daniel has given career-, networking and web-related workshops in Israel, the UK, the Russian Federation & France. For over a decade, Daniel has run workshops in all major Israeli projects won by DBM, the world's leading global outplacement firm. LI Profile: www.linkedin.com/in/alfon Google Group: Daniel's Job Collection CV: www.visualcv.com Twitter: @Danielalfon
    8. Ice Breaker #1 Do you think you are using all/most of the possibilities offered by LinkedIn?
    9. In your opinion, what are some of the mistakes LinkedIn users do?
    10. 7 Common mistakes <70 Connections 1. Actions going against LinkedIn "behavior" 2. Sloppy, off-brand, halfbaked profile 3. Unsophisticated Tagline/current 4. Intros sent to 3rd/4th degrees through weak connections 5. Duplicate accounts; single (work) email address 6. "Select all" leading to spamming acquaintances 7 Privacy-related misunderstandings LinkedIn no-nos
    11. 6 Common mistakes: 70-200 Connections 1. Operation LinkedIn Vs LinkedIn seen as Process 2. Inconsistent Connection Policy 3. Little leveraging of Applications 4. Canned, unthoughtful invites & requests 5. Posting with little long-term thought 6. Evangelizing LinkedIn (reinviting non-users) while ig other, offline, complementary channels LinkedIn no-nos
    12. 4 Common mistakes: 200+ Connections 1. Low connection quality - little value other than the number 2. Over-updating status a-la-Twitter 3. Off-brand or partly outdated Application/groups components 4. Spamming Answers/Groups - posts with little value, often thinly disguised self-promotion messages LinkedIn no-nos
    13. Common mistakes: any number of Connections Any guess? LinkedIn no-nos
    14. Common mistakes: any number of Connections The single most frequent mistake is misunderstanding the nature of successful networking If you keep asking "What's in it for me?", you don't get it
    15. There's no 'U' in Network Asking for help is not networking The basis of networking is giving, not getting Online networking isn't that different There's no 'U' in Network
    16. Treat Your Network Like your Insurance If you want an insurance in the real world, do you call your insurer when you buy a car? There's no 'U' in Network
    17. Treat Your Network Like your Insurance ...Or do you shop for insurance after you've HAD an accident? There's no 'U' in Network
    18. Treat Your Network Like your Insurance Here you network when you don't need help Here you network when you need help - sometimes desperately There's no 'U' in Network
    19. Treat Your Network Like your Insurance If you treated your insurer decently PRIOR to your crash, you will both feel better asking for his help - and get it There's no 'U' in Network
    20. Treat Your Network Like your Insurance If you have done nothing for your network, didn't return calls, and basically didn't have time for your network... Guess what happenned to your network? There's no 'U' in Network
    21. Treat Your Network Like your Insurance There's no 'U' in Network
    22. So you have to GIVE first Give more than you take Leechers don't make it long-term What do leechers do? Configure connections not to be shown on their profile Ask everyone for recommendations Shoot careless introductions Invite with "cooperation" and then disappear There's no 'U' in Network
    23. Give Best networkers give, not take What do seeders do? Share interesting Groups Forward relevant profiles Answer Questions Post articles & contribute content Recommend good people Suggest experts (in Answers) FW intros you just can't ignore There's no 'U' in Network
    24. Conclusion The more you help others, the more help you'll get There's no 'U' in Network
    25. This is the moment of Truth There's no 'U' in Network
    26. Instead of having... ...Produce... 1. Killer profile 1. Pasted CV 2. Multiple touching points 2. Static address book 3. Smart connection policy 3. Accidental connections 4. Customized dashboard 4. Default Home Page 5. Shrewd group selections 5. Limited use of Groups 6. Advanced branding 6. Little Application use 7. Learning & positioning 7. No Q&A activity 8. Successful campaings 8. Failed introductions combining LinkedIn & and recommendations... other SM
    27. Dashboard: Left Navigation Bar Dashboard
    28. Dashboard: Left Navigation Bar Dashboard
    29. Suggested LinkedIn workflow
    30. Suggested LinkedIn workflow: BCCB your grow your & Update & Profile Network Interact Request
    31. l Suggested LinkedIn workflow: BCCB Question: At what stage should you define your core brand?
    32. l Suggested LinkedIn workflow: BCCB …or Here? here? Where should you define your core brand?
    33. Suggested LinkedIn workflow: BCCB Where should you define your core brand? Most people really understand how to make their profile attractive after hundreds of professionals see their off-brand, sloppy profile. Who are some of those professionals?
    34. Suggested LinkedIn workflow: BCCB Who are some of those professionals who get to see your uncomplete and unattractive profile? Recruiters Investors ...Hiring Managers Customers, prospects
    35. Suggested LinkedIn workflow: BCCB Recruiters Investors Customers, ...Hiring Managers prospects Would you really let those people see a CV with spelling mistakes??
    36. Suggested LinkedIn workflow: BCCB Conclusion Define core branding here ...not here Otherwise hundreds of people will see your off-brand profile in stages 1-3
    37. Suggested LinkedIn workflow: BCCB How do we build an attractive Profile? Let's move to part one: Build
    38. Suggested LinkedIn workflow: BCCB Seen a few LI & networking no- nos? Ready to get going? Let's Build!
    39. Suggested LinkedIn workflow: BCCB *Browse *Tagline *Links *Contact *CALYPSO
    40. Profile: Browse,then Learn Browse through 100 profiles - preferably of people with hundreds of connections - before building your profile and inviting others
    41. Profile: Learn Learning Center,Tutorials Play with as many features as you can,till you lean back and actually enjoy what you see.Is your profile becoming sticky? Difference between Creo,Scitex,Kodak on your profile
    42. Profile: Build powerful Tagline Your tagline is the single most valuable real estate on LinkedIn. What does "GL in What does "Cobol expert open Amdocs" tell you? to new opportunities" tell you?
    43. Build: Browse;Tagline;Links;Contact;Calypso Add Twitter (only #in) Customize title ("other") Your blog,Google Doc, Friendfeed, Squared,Slidehsare, VisualCV,Tumblr, TubeMogul,Brazen Careerist, Xeesm, Raveal,Group, website... To add more files, use Box.net Remove your ex-employer's website
    44. Build: Browse;Tagline;Links;Contact;Calypso
    45. Daniel's Visibility Tip: Can you really spot your dream job? If you do, see how it can help you market yourself better - and even get on recruiters' radars Introducing...
    46. CALYPSO C Capture using A Advanced L LinkedIn Y Your own P People S Search O Optimization
    47. CALYPSO (1/4) 1. Write your dream job's description e.g. A VC-funded startup in Azrieli seeks an online Marketing Manager Requirements: Native English, Social Media & Web
    48. CALYPSO (2/4) 1. Write your dream job's description 2. Extract keywords e.g. social media, online, community, blog, web 2.0, social network, Groups, collaborative...
    49. CALYPSO 3/4 1. Write your dream job's description 2. Extract keywords 3. Incorporate keywords shrewdly into your Headline/specialties/interests/other e.g. Online marketing expert & blogger seeking new challenge, preferably in newsocial media marketing
    50. CALYPSO 4/4 1. Write your dream job's description 2. Extract keywords 3. Incorporate keywords 4. Do the CALYPSO using keywords+ location.
    51. Build: Browse;Tagline;Links;Calypso 1. Write your dream job's description 2. Extract keywords 3. Incorporate keywords 4. Do the CALYPSO (using keywords+ location) Did you top the list?
    52. Build: Browse;Tagline;Links;Calypso Did you top the list? Congrats, if you continue to expand your network and manage your LYPSO, recruiters are more likely to bump into you. You didn't? Go back to stages 1-3
    53. Calypso - Recap 1. Write your dream job's description 2. Extract keywords 3. Incorporate keywords shrewdly into your Headline/specialties/interests/other 4. Do the CALYPSO using keywords+location
    54. Suggested LinkedIn workflow: BCCB Built a decent profile, smart tagline, CALYPSO and links? Let's connect!
    55. Suggested LinkedIn workflow: BCCB Let's connect! Who to invite? Whose invitations to accept? What do you do after you connect?
    56. Connection 101 1. Ideally, wait till your profile's appealing enough and lists all your previous employers' names & Schools 2. Clean your main address book and upload it 3. Review those who are LinkedIn
    57. Who to Invite: Stage One 1. People you know well (your name should be enough) 2. Those with 20+ connections Tips Customize or die - make a compelling invite Remember post-connection tips
    58. Who to Invite: Stage Two 1. People you know fairly well (your name with a sentence should be enough), or very well but from a distant past 2. Preferably over 20 connections, but less is ok if the person has recently joined 3. Add/update your address book(s), clean old data Qualifiers: Web savvy,high tech/manager/entrepreneur,English
    59. Invites,Intros & inMails See Learning Center for further details Track sent intros Include your email (phone) to enable off- LinkedIn communication
    60. Whose Invitations to Accept (1/2)? Do you immediately recognize the person? Read the profile.To what extent can you forward an intro from this person to a colleague tomorrow?
    61. Whose Invitations to Accept (2/2)? Is this a canned text, or has this person gone out of his way and invested in studying your interests ("Dave, when we met yesterday at the Meetup you spoke about your interest in opening an East Coast base.Let's connect. Check out Jonathan's profile and let me know...")
    62. What do you do AFTER connecting 1/2 Post- Connection Value Creation Review your connection's: 1.Profile [e.g. past] 2. Connections [you may know some you can then forward or invite] 3. Groups [you may want to check out, join, share]
    63. What do you do AFTER connecting 2/2? Post- Connection Value Creation Send regular email reflecting your review ('I see you're into Drupal. Check out Josh's profile. We worked together last year. Would you like me to introduce you to John?') Each time you add a connection, check out one of your oldest connections, offer help/info/question
    64. Suggested LinkedIn workflow: BCCB Built a decent profile, smart tagline, CALYPSO and links? Smartly invited colleagues, customers, etc.? Let's Contribute!
    65. Suggested LinkedIn workflow: BCCB Let's Contribute! Join Groups [Browse, Assess, Show,Own] Answers Forward profiles Recommend
    66. Groups: Select & Assess interesting Groups 1/5 1. Easy way is browsing your connections' profiles 2. Search Groups by keyword
    67. Groups: Select & Assess interesting Groups 2/5 3.Go to the Group's home page 4. Assess recent activity,members,jobs,discussions
    68. Groups 3/5 A couple of Groups you may want to join [out of ~250,000+ LI Groups!]
    69. Groups: Join 4/5 1. Request to join 2. Show logo - if compatible with your personal branding 3. Select Digest (select appropriate email) 4. Consider joining many,leaving group if Digest doesn't provide value
    70. Groups: Advanced Maintenance 5/5 Regularly review your Groups' settings Check members & jobs Follow interesting discussions Post relevant news and jobs Join new groups & subgroups Consider starting your own Group if you're really passionate about a topic and will know how to generate traffic
    71. Recommendations 101 Recommend those you know well - your reputation is also on the line Specific terms are better Should you really request recommendations?? Would you feel comfortable recommending this person? Broadcasting canned "Can you endorse me?" looks desperate. Build a connection-to-recommendation ratio Recommending a professional who's just lost his job is a valuable gift
    72. Answers 1/2 Answering (well!) is a fast way of positioning yourself as an expert in your field Consider the following options: Build your landing page (read: Profile) well first Check compatibility with your brand Reread,edit,spellcheck,and double check - it can always be found Avoid spamming, self-promotions,MLM etc. Suggest a good expert - if it suits the expert!
    73. Answers 2/2 Answering (well!) is a fast way of positioning yourself as an expert in your field The button on the left is sadly not a real one, but let's hope this suggestion by Sophie Lagace ends up on LinkedIn soon
    74. Forward interesting Profiles Browsing through profiles is best done asking yourself: "who do I know who could do business with, hire or get hired by this person?"
    75. Your Network's Retention Campaign 1. CALYPSO improves your profile SEO when someone who doesn't know you runs a search 2. What do you do about the people who do?? Don't those loyal customers deserve a retention campaign? LinkedIn Operation Vs. LinkedIn as a Process
    76. LinkedIn Operation Vs. LinkedIn as a Process 1. Smart use of LinkedIn is a process, not an operation.If you revisit it only when you're in trouble, you'll get little value of it 2. LinkedIn is not a playground for the unemployed - it's a powerful business tool. As soon as you land your new contract, use it like everyone else does - to research prospects & partners, and attract talent & customers.
    77. LinkedIn Operation Vs. LinkedIn as a Process 1. A series of smart, gradual, soft-touch updates will keep you on top of the LinkedIn cloud for a long time 2. A drastic makeover or a headline/status update like "open to new opportunities in x" will prompt reactions and traffic to your profile, so revamp your profile before tagline/status broadcasts
    78. Introducing NAPOLI N Not into a a long-term p Process? Your o Operation l LinkedIn i Is likely to fail
    79. Suggested LinkedIn workflow: BCCB Built a decent profile, smart tagline, CALYPSO and links? Smartly invited colleagues, customers, etc.? Contributed to Groups,Answers, gone Napoli? Let's Broadcast!
    80. Suggested LinkedIn workflow: BCCB Let's Broadcast! Status updates Tagline changes Introductions Applications
    81. Status update Don't overdo it, you'd better provide some value to your network - or Tweet instead Use smart cross-references to URLs or Apps
    82. Tagline changes 1. "Seeks J2ME/C++ position" will drive traffic to your profile, and should be done AFTER revamping your profile 2. To a lesser extent, so will a status update ("Ron is looking for new opportunities combining his cleantech & marketing passions")
    83. Use intros carefully (1/2) 1. You should have a very good reason to send an intro, as it requires several things from your network 2. Now's the time to remember quality is queen (40 good connections are better than 200 you hardly know)
    84. Introducing Applications (1/3) Dashboard
    85. Introducing Applications (2/3) Dashboard
    86. Introducing Applications (3/3) Dashboard
    87. Run Company Search (1/2) Dashboard
    88. Run Company Search (2) Dashboard
    89. Run keyword/people Search (1) Dashboard
    90. Run keyword/people Search (2) Black Belt http://www.booleanblackbelt.com/2009/07/how-to-use-linkedin-in-your-job-search/ X-Ray search people based on current title: http://www.booleanblackbelt.com/wp-content/uploads/2009/05/LinkedIn_XRay_Current_Title.swf Unlocking private profiles: http://www.booleanblackbelt.com/wp- content/uploads/2009/05/LinkedIn_Unlock_Private_Profile.swf Search by relevance Vs. by Keywords: http://www.booleanblackbelt. com/2009/10/linkedin-search-results-sorting-relevance-or-keyword/ By connection: http://www.linkedin.com/search?optIn= Dashboard
    91. Run keyword/people Search (3) Dashboard
    92. Run keyword/people Search (4) Be ready to go offline Dashboard
    93. Suggested LinkedIn workflow: BCCB Built a decent profile, smart tagline, CALYPSO and links? Smartly invited colleagues, customers, etc.? Contributed to Groups,Answers, Napoli? Broadcasted status update, intros, tagline change?
    94. Suggested LinkedIn workflow: BCCB ...what's next?
    95. Watch out for LinkedIn blog, 11.09 Twitter integration, Apps - including external such as: People toucher Social Minder Status Search
    96. 3 Closing Questions 1. Do you think you now can use more of the possibilities offered by LinkedIn? 2. Can you improve your profile??
    97. 3 Closing Questions 3. Can LinkedIn find you a job?
    98. Special Thanks Jonathan Chashper (1) Udi Lederer (2) Noam Rozen (3) Jacob Share - JobMob (4)
    99. Collecting your Feedback Feedback form (under 60 seconds): http://bit.ly/LI_Feedback
    100. What can you start doing now? Build an attractive Profile & Tagline using CALYPSO Manage wisely your connections growth Select the Connection policy that suits YOU Tap into resources (Apps; Groups; Q & A] Avoid many common mistakes [incl. NAPOLI] Tips: Visibility; strategy;
    101. Wrap-up: build *Browse *Build *Profile *Links *Contact *CALYPSO
    102. Wrap-up: Connect * Upload * Invite * Accept * Post- connection
    103. Wrap-up: Contribute * Join Groups [browse, Assess, Show,Own] * Answers * Forward * Recommend
    104. Wrap-up:Broadcast *Status update * Intros *Tagline
    105. Wrap-up: B C C B Browse Upload Join Groups Status Build Invite 1&2 [browse, update Profile Accept Assess, Show,Intros Links Post- Own] Tagline Contact connection Answers CALYPSO Forward Recommend
    106. Join Groups [browse, Statu Browse Upload Assess, s Build Invite 1&2 Show,Own]update Profile Accept Answers Intros Links Post- Recommen Contactconnectio Tagline d CALYPS n O Thank you
    107. Appendix: Resources LinkedIn (Hebrew,Word Doc) tips: Dan Schawbel's personal branding blog Jason Alba's JibberJobber Martin Brossman's blog www.HRD.co.il http://tinyurl.com/d9f3ch [new LinkedIn-Julius Solaris] Jacob Share's Gigantic Tips Guide for Finding Jobs With LinkedIn
    108. Appendix: Resources #In http://learn.linkedin.com/twitter/ http://blog.linkedin.com/2009/11/09/allen-blue- twitter-and-linkedin-go-together-like-peanut-butter- and-chocolate/
    109. Appendix: Success Stories Resources Top 10 LI Dos & Don'ts JobMob - written by a JobMob reader who asked to remain anonymous
    110. Appendix: Resources LinkedIn LC: http://learn.linkedin.com/ Job Seekers Guide: http://learn.linkedin.com/job- seekers/ http://linkedinformarketing.com/ceo-of-linkedincom- gives-you-tips-on-how-to-use-linkedin/ (CNN Video interview 4.09) http://jobmob.co.il/blog/using-linkedin-facebook-find- job-during-recession/ http://blog.linkedin.com/2009/04/02/ten-tips-to- enhance-your-job-search-on-linkedin/ http://sophielagace.net/2009/03/31/answer-me-this- linkedin/ http://mashable.com/2009/04/08/social-media- recruitment/
    111. Appendix: Resources LinkedIntuition's Linkulator: http://linked101.com/review.html http://www.andersonanalytics.com/litype/ Your LinkedIn Type questionnaire http://successwithlinkedin.wordpress.com/2009/03/30/do-not- accept-multiple-invitations-at-once/ http://usinglinkedin.wordpress.com/2009/02/01/the-top-10- reasons-to-spend-time-using-linkedin-for-career-and-business/ http://www.slideshare.net/JanVermeiren/how-to-use-linkedin- to-find-a-job-in-10-slides-linkedin-job
    112. Appendix: Resources Top 10 LI Dos & Don'ts http://blog.linkedin.com/2008/12/05/jeff-ragovin-buddy-media/ http://burda.businesscard2.com/ http://blog.guykawasaki.com/2009/02/10-ways-to-use.html http://www.linkedin.com/news? actionBar=&sik=1243448358847&aIdx=0&articleID=38272453 Bradley Will's 8 Simple Tips on Social Media Suicide
    113. Feedback? email: alfon@mail.com profile: http://www.linkedin.com/in/alfon In a month participants will be asked to provide feedback about this webinar - so go CALYPSO now! http://snipurl.com/cs4i2 Daniel's Job Collection:
    114. Today's Webinar is recorded and will be later available at http://dbmisrael.aktglobal.com/

    + Daniel AlfonDaniel Alfon, 5 months ago

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