Your SlideShare is downloading. ×
Old Research Sucks
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Old Research Sucks

875
views

Published on

Old Research Sucks: why online communities will rules the world. …

Old Research Sucks: why online communities will rules the world.
A Pecha Kucha presentation for the Australian Market and Social Research Society 2009 National Conference on the future of market research, the problems with traditional market research and the benefits of online communities.

Published in: Business, Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
875
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Old Research Sucks
    why online communities will rule the world
  • 2.
  • 3.
  • 4.
  • 5. We use the wrong processes
  • 6. Buy a bunch of expensive tools and get info that is not actionable
  • 7. We measure the wrong things
  • 8. Razorfish Marketing http://www.slideshare.net/razorfishmarketing/razorfish-joe-crump-on-innovation-hell
  • 9. We are cruel
    Adnerds  http://www.slideshare.net/Adnerds/why-nerds-will-rule-the-world-conquering-advertising-first
  • 10. http://1.bp.blogspot.com/_4s5pmFL_ZlQ/SHtszjANLWI/AAAAAAAABJQ/teuKx0xUbKM/s1600-h/this+is+so+wrong+but+it+feels+so+good+spock+kirk+captain+star+trek.jpg
  • 11. Why online communities will rule the world
  • 12. Forrester research http://blogs.forrester.com/marketing/
  • 13.
  • 14.
  • 15.
  • 16. “Stop, Collaborate and Listen” – Vanilla Ice
  • 17. Clip Board
    Research
    Report
    Research Report
    At least 1,000 pages
    Slacks
    Research 1.0
    Research 1.0 model is a manifestation of outdated methodologies
  • 18. Research 2.0
    Research 2.0 working in harmony with technology and Web 2.0 tools
  • 19. Cost Centre
    Knowledge Centre
    Walls Of Separation
    Sales
    Marketing
    Retail
    Corporate Disconnect
    Ivory Tower Syndrome
    Tone Deafness
    Research
    HR
    Customer Community
    Customer
    Service
    Innovation
    PR
    Adapted from David Armano and added to by Michael Batistich / Customer Community 
  • 20. “It’s research Jim
    but not as we know it.”
    Well said.
    Mrs Spock http://mrsspock.deviantart.com/art/Quickly-drawn-Spock-27657580