The Semantic Web: Discover

 Christine Connors                             Daniela Barbosa
 Global Director,              ...
Welcome!

           Blogging? Twittering?
              #djsemweb
           What are we talking about today?
           ...
Survey Question #1



           1) When you think about Semantic web, what
           is the first thought that pops into...
Categories




© Copyright 2008 Dow Jones and Company, Inc.
Two views of the Semantic Web

           Machine learning, natural language processing,
           artificial intelligenc...
Web 1.0? 2.0? 3.0?




© Copyright 2008 Dow Jones and Company, Inc.
A network of machines




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
File sharing




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Email




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
The world wide web




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
The world wide web, then and now




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
On the web, documents




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Blogs




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Images and photos




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Music




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Videos




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Applications




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Social networks




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
POINTING!




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Telling




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Communicating



                                               <name>John Doe</name>
                                    ...
Communicating with Clarity




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Addressing & Defining




© Copyright 2008 Dow Jones and Company, Inc.
Raw Data, Linked Data




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Raw Data, Linked Data




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
© Copyright 2008 Dow Jones and Company, Inc.
RDF/XML

   <rdf:RDF xmlns:rdf=quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#quot;
      xmlns:rdfs=quot;http://www.w3.o...
© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Raw Data, Linked Data


                                                             www.synapticacentral.com/users/christ...
Raw Data, Linked Data


                                                                               www.danielabarbosa....
Raw Data, Linked Data

                                                                 www.danielabarbosa.com



        ...
Raw Data, Linked Data



           www.synapticacentral.com/foafs/christineconnors-foaf


                               ...
Raw Data, Linked Data

                                                             www.danielabarbosa.com



            ...
Raw Data, Linked Data




© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
Survey Question #2

           2) If approaches to Semantic web are being
           discussed in your enterprise who are ...
OK, so how do I get started?




© Copyright 2008 Dow Jones and Company, Inc.
You’re Already
       at the Starting Line and Have Been
               in Training for Years!




© Copyright 2008 Dow Jo...
•Metadata’s Evolutionary Path

                                                           Controlled            Ontologies...
Maybe you have a
                                                        Taxonomy…
                         UP
           ...
Or a thesaurus…
                                                     that captures the different
                         ...
Work towards an Ontology…
                                                            shows a network of
                 ...
And Why is this Important?


         Well you are a HUMAN….
         so based on day to day
         knowledge you have a...
And Why is this Important?


          And since you are a HUMAN….
          you can probably make the simple
         lea...
http://flickr.com/photos/davesag/18735941/
© Copyright 2008 Dow Jones and Company, Inc.                                   ...
So If Semantics Equals ‘Meaning’



         Computers mimics human ‘talk’ so
         they need to be taught what that
  ...
Taxonomies,
     Ontologies ,
        Folksonomies
               Oh my!
   And of course there is much
    more you can g...
© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
© Copyright 2008 Dow Jones and Company, Inc.   Proprietary and Confidential |
http://flickr.com/photos/8012268@N07/3257112247/
© Copyright 2008 Dow Jones and Company, Inc.                             ...
STOP! Take Baby-steps.




© Copyright 2008 Dow Jones and Company, Inc.
Best practices for starting out

         Find
            Begin with existing schema, vocabularies and datasets.
        ...
Survey Question #3

           3) Are the biggest challenges to starting to
           use the Semantic Web / Semantic
   ...
Get started!

           Read
             RDFa Primer
                 http://www.w3.org/TR/xhtml-rdfa-primer/
          ...
Contact Us
 <foaf:person>
    <foaf:name>Daniela Barbosa</foaf:name>
    <foaf:phone>+415.765.6181</foaf:phone>
 <foaf:pro...
Credits

           Mosaic images courtesy of NCSA/University
           of Illinois,
           http://www.ncsa.uiuc.edu/...
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Dow Jones The Semantic Web Discover

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Dow Jones The Semantic Web Discover

  1. 1. The Semantic Web: Discover Christine Connors Daniela Barbosa Global Director, Business Development Manager, Semantic Technology Solutions Synaptica and Taxonomy Services February 12, 2009 © Copyright 2008 Dow Jones and Company, Inc.
  2. 2. Welcome! Blogging? Twittering? #djsemweb What are we talking about today? What is the semantic web? So what? Who cares? Why do I need to know this? Where can I learn more? Where can I see it in action? © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  3. 3. Survey Question #1 1) When you think about Semantic web, what is the first thought that pops into your head? a. I am new to the Semantic web and interested in learning more b. I am currently knowledgeable on the Semantic web and would like to expand this knowledge c. I am currently involved in a Semantics- related project in my company © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  4. 4. Categories © Copyright 2008 Dow Jones and Company, Inc.
  5. 5. Two views of the Semantic Web Machine learning, natural language processing, artificial intelligence Text Linked Data, ontologies Predicate Subject Object © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  6. 6. Web 1.0? 2.0? 3.0? © Copyright 2008 Dow Jones and Company, Inc.
  7. 7. A network of machines © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  8. 8. File sharing © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  9. 9. Email © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  10. 10. The world wide web © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  11. 11. The world wide web, then and now © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  12. 12. On the web, documents © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  13. 13. Blogs © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  14. 14. Images and photos © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  15. 15. Music © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  16. 16. Videos © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  17. 17. Applications © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  18. 18. Social networks © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  19. 19. POINTING! © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  20. 20. Telling © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  21. 21. Communicating <name>John Doe</name> <nickname>Jack</nickname> <profession>CPA</profession> <relationship>friend</relationship> <metAt>college</metAt> <relationship>tax advisor</relationship> <period>last 10 years</period> © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  22. 22. Communicating with Clarity © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  23. 23. Addressing & Defining © Copyright 2008 Dow Jones and Company, Inc.
  24. 24. Raw Data, Linked Data © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  25. 25. Raw Data, Linked Data © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  26. 26. © Copyright 2008 Dow Jones and Company, Inc.
  27. 27. RDF/XML <rdf:RDF xmlns:rdf=quot;http://www.w3.org/1999/02/22-rdf-syntax-ns#quot; xmlns:rdfs=quot;http://www.w3.org/2000/01/rdf-schema#quot; xmlns:foaf=quot;http://xmlns.com/foaf/0.1/quot; xmlns:admin=quot;http://webns.net/mvcb/quot;> <foaf:PersonalProfileDocument rdf:about=quot;quot;> <foaf:maker rdf:resource=quot;#mequot;/> <foaf:primaryTopic rdf:resource=quot;#mequot;/> <admin:generatorAgent rdf:resource=quot;http://www.ldodds.com/foaf/foaf-a-maticquot;/> <admin:errorReportsTo rdf:resource=quot;mailto:leigh@ldodds.comquot;/> </foaf:PersonalProfileDocument> <foaf:Person rdf:ID=quot;mequot;> <foaf:name>Jim Sweeney</foaf:name> <foaf:title>Mr.</foaf:title> <foaf:givenname>Jim </foaf:givenname> <foaf:family_name>Sweeney</foaf:family_name> <foaf:mbox_sha1sum>0c51cb077e84877ee1103a397a88c843f21c8331</foaf:mb ox_sha1sum> <foaf:phone rdf:resource=quot;tel:303-330-6959quot;/> <foaf:knows> <foaf:Person> <foaf:name>Daniela Barbosa</foaf:name> <foaf:mbox_sha1sum>cdc7bbc628fa1cf7247407782f0363a0b376e2ed</foaf:mbo x_sha1sum></foaf:Person></foaf:knows> <foaf:knows> <foaf:Person> <foaf:name>Christine Connors</foaf:name> <foaf:mbox_sha1sum>1cb5e1fab00c25561f1a4ee82666b155a502bd18</foaf:mb ox_sha1sum></foaf:Person></foaf:knows></foaf:Person> </rdf:RDF> © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  28. 28. © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  29. 29. Raw Data, Linked Data www.synapticacentral.com/users/christine-connors foaf:homepage www.synapticacentral.com/foafs/christineconnors-foaf foaf:phone 609-627-2087 foaf:knows www.synapticacentral.com/foafs/danielabarbosa_foaf xmlns:foaf=quot;http://xmlns.com/foaf/0.1/quot; © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  30. 30. Raw Data, Linked Data www.danielabarbosa.com foaf:homepage www.synapticacentral.com/foafs/danielabarbosa_foaf foaf:phone tel:415.765.6181 foaf:knows www.cjmconnors.com/foaf.rdf xmlns:foaf=quot;http://xmlns.com/foaf/0.1/quot; © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  31. 31. Raw Data, Linked Data www.danielabarbosa.com foaf:homepage www.synapticacentral.com/foafs/danielabarbosa_foaf foaf:phone tel:415.765.6181 foaf:knows www.cjmconnors.com/foaf.rdf owl:sameAs www.synapticacentral.com/users/christine-connors foaf:homepage www.synapticacentral.com/foafs/christineconnors-foaf foaf:phone 609-627-2087 foaf:knows www.synapticacentral.com/foafs/danielabarbosa_foaf © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  32. 32. Raw Data, Linked Data www.synapticacentral.com/foafs/christineconnors-foaf foaf:knows www.synapticacentral.com/foafs/jimsweeney_foaf foaf:phone mobile:555-555-5555 © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  33. 33. Raw Data, Linked Data www.danielabarbosa.com foaf:homepage www.synapticacentral.com/foafs/danielabarbosa_foaf foaf:phone tel:415.765.6181 foaf:knows www.synapticacentral.com/users/christine-connors www.cjmconnors.com/foaf.rdf foaf:homepage www.synapticacentral.com/foafs/christineconnors-foaf owl:sameAs foaf:phone 609-627-2087 foaf:knows foaf:knows www.synapticacentral.com/foafs/jimsweeney_foaf www.synapticacentral.com/foafs/danielabarbosa_foaf foaf:phone mobile:555-555-5555 © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  34. 34. Raw Data, Linked Data © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  35. 35. Survey Question #2 2) If approaches to Semantic web are being discussed in your enterprise who are they being driven by? a. Executives (top down) b. Technology c. Users d. Other (free form field) © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  36. 36. OK, so how do I get started? © Copyright 2008 Dow Jones and Company, Inc.
  37. 37. You’re Already at the Starting Line and Have Been in Training for Years! © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  38. 38. •Metadata’s Evolutionary Path Controlled Ontologies Vocabulary Thesauri Hierarchical Taxonomies Metadata evolves Structured User Tags Authority Files organically – the less complex metadata elements form the building blocks for Dictionaries & Flat Lists creating the more complex structures © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  39. 39. Maybe you have a Taxonomy… UP groups things or DOWN concepts into families Telephones Is a broader term than Mobile Phones © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  40. 40. Or a thesaurus… that captures the different names of the family SIDEWAYS members and explores some more distant associations Mobile Phones AKA as Cell Phones & Hand Sets And Similar to Hand Held Devices & PDAs © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  41. 41. Work towards an Ontology… shows a network of Multi- multi-dimensional relationships Directional and properties both within and outside the family groups Mobile Phones Are made by Phone Manufacturers And use the networks of Telecoms Service Providers © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  42. 42. And Why is this Important? Well you are a HUMAN…. so based on day to day knowledge you have acquired you know a ‘cell phone’ IS a ‘Telephone’ © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  43. 43. And Why is this Important? And since you are a HUMAN…. you can probably make the simple leap that ‘Telephones’ ARE made by ‘Phone Manufactures'’ that USE the networks ‘Telecoms Service Providers’ deliver. © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  44. 44. http://flickr.com/photos/davesag/18735941/ © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  45. 45. So If Semantics Equals ‘Meaning’ Computers mimics human ‘talk’ so they need to be taught what that ‘talk’ means- The Semantic Web is about things (concepts) (people, places, events) and how they are related © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  46. 46. Taxonomies, Ontologies , Folksonomies Oh my! And of course there is much more you can get started with! © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  47. 47. © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  48. 48. © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  49. 49. http://flickr.com/photos/8012268@N07/3257112247/ © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  50. 50. STOP! Take Baby-steps. © Copyright 2008 Dow Jones and Company, Inc.
  51. 51. Best practices for starting out Find Begin with existing schema, vocabularies and datasets. Re-Use Use or transform an existing taxonomy or thesaurus. Use, add or remove elements from an existing schema for local use. Linked Data Open Data Licensed Data Publish Publicly or privately, make your work available to your intended community or you won’t get to linked data. Engage subject matter experts Editorial, Technical and Knowledge Domain © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  52. 52. Survey Question #3 3) Are the biggest challenges to starting to use the Semantic Web / Semantic Technologies in your enterprise, technology based or business value/opportunity based? a. Technology-based b. Business value/opportunity-based c. Other (free form field) © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  53. 53. Get started! Read RDFa Primer http://www.w3.org/TR/xhtml-rdfa-primer/ Build Your own FOAF file via FOAF-a-Matic http://www.ldodds.com/foaf/foaf-a-matic Use Dublin Core Metadata http://www.dublincore.org/ Check out Revyu http://revyu.com/ Powerhouse Museum http://www.dublincore.org/ Best Buy Remix http://remix.bestbuy.com/ © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  54. 54. Contact Us <foaf:person> <foaf:name>Daniela Barbosa</foaf:name> <foaf:phone>+415.765.6181</foaf:phone> <foaf:project>Synaptica from Dow Jones</foaf:project> <foaf:homepage>www.synaptica.com</foaf:homepage> <foaf:weblog>www.synapticacentral.com</foaf:weblog> </foaf:project> <foaf:project>Taxonomy Warehouse</foaf:project> <foaf:homepage>www.taxonomywarehouse.com</foaf:homepage> </foaf:project> <foaf:interest> <foaf:group>Dow Jones InfoPro Alliance</foaf:group> <foaf:homepage>www.factiva.com/infopro/<foaf:homepage> </foaf:interest> </foaf:person> © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
  55. 55. Credits Mosaic images courtesy of NCSA/University of Illinois, http://www.ncsa.uiuc.edu/News/Images/ http://en.wikipedia.org/wiki/File:Artificial_neur al_network.svg http://en.wikipedia.org/wiki/File:Xbarst1.jpg http://en.wikipedia.org/wiki/Naive_Bayes_clas sifier http://commons.wikimedia.org/wiki/File:Com munication_shannon-weaver2.svg http://en.wikipedia.org/wiki/Shannon- Weaver_model © Copyright 2008 Dow Jones and Company, Inc. Proprietary and Confidential |
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