Qué es realmente la radio digital

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  • Logo FIIS, brauche eine bessere Qualität
  • What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
  • What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
  • What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
  • What to pay for: Technology, Usage, Logo More technologies: Multitude of licensors Who should pay: Consumer, brand owner, manufacturer, technology integrator (eg. chip vendor), etc. Technology license versus Content license, i.e. usage
  • Qué es realmente la radio digital

    1. 1. What Digital Radio is really about Michel Penneroux Cartagena Colombia 20 October 2009 Andicom 2009
    2. 2. INTERNET WEBSITES Analogue receiver Computer SD Card USB Card CD Printer Cell phone Global Screen
    3. 3. So much is now expected from a receiver <ul><li>Radio </li></ul><ul><li>Communication </li></ul><ul><li>Facilitator </li></ul><ul><li>Mobility </li></ul><ul><li>Media Storage </li></ul><ul><li>Sound & image </li></ul><ul><li>Global usage </li></ul>INTERNET WEBSITES Analogue receiver Computer SD Card USB Card CD Printer Cell phone Global Screen
    4. 4. Radio had to be updated <ul><li>On the reception side </li></ul><ul><li>On the broadcasting side </li></ul><ul><li>In order to face its announced declining. </li></ul>
    5. 5. With technological solutions <ul><li>Loud speaker </li></ul><ul><li>Screen </li></ul><ul><li>USB plug </li></ul><ul><li>SD card plug </li></ul><ul><li>Services </li></ul><ul><li>Printer </li></ul><ul><li>Enriched contents </li></ul>
    6. 6. … have become a reality
    7. 7. Screenshots during the Olympics 2008
    8. 8. 2002 2003 2004 2005 2006 2007 2008 2009 Retail Price € 1’000 250 125 50 0 2002 2003 2004 2005 2006 2007 2008 €
    9. 11. <ul><li>This is where the DRM standard jumps in. </li></ul><ul><li>For radio the DRM standard that digitalize all radio broadcasting bands from 150 kHz to 174 MHz. </li></ul><ul><li>All existing broadcasts in those bands can benefit from their digitalization with DRM. </li></ul>
    10. 12. <ul><li>AM (LW, MW, SW), Band I, Band II (FM) </li></ul>100 kHz 1 MHz 10 MHz 100 MHz 1 GHz Frequency 10 GHz 100 kHz 1 MHz 10 MHz 100 MHz 1 GHz Frequency 10 GHz LW MW SW B I B II (FM) B III L - BAND RADIO BANDS DRM DAB HDradio DRM30 DRM+ US only Experiment now in use world wide US testing in other countries in use world wide Standardisation soon World wide standard Proprietary standard in use world wide Automatic Frequency Switching
    11. 13. DRM Transmission Standard All about the DRM - Standard
    12. 14. New services <ul><li>In the digital era, the radio receiver has become a modem, an interface with the digital world. </li></ul><ul><li>Let’s see some examples… </li></ul>
    13. 15. <ul><li>Up to 4 Services on 1 Frequency </li></ul><ul><li>With worldwide unique Service ID  scanning, bookmarking, AFS </li></ul><ul><li>Flexible Service layout: </li></ul><ul><ul><li>Audio-only Services </li></ul></ul><ul><ul><li>Audio + PAD (Programme Associated Data) </li></ul></ul><ul><ul><li>Multimedia/Data Services </li></ul></ul>Services & Structure New services
    14. 16. FAC SDC MSC New services And time shift listening
    15. 17. <ul><li>Convenient Service Information , incl. </li></ul><ul><ul><li>Station Label (Unicode support, all scripts) </li></ul></ul><ul><ul><li>Programme Type and Language </li></ul></ul><ul><ul><li>Country of Origin </li></ul></ul><ul><ul><li>Announcements (Traffic, Weather, News, …) </li></ul></ul><ul><ul><li>Current date / time / local time offset </li></ul></ul><ul><li> Search and select a Service by name, not by frequency </li></ul>Services & Structure New services
    16. 18. <ul><li>AFS per DRM Multiplex and per Service </li></ul><ul><ul><li>Multiplex-AFS : synchronous/non-synchronous </li></ul></ul><ul><ul><li>Service-AFS : links to DRM/DRM+, AM, AM/AMSS, FM, FM-RDS, DAB/DAB+/DMB, etc. by Service-ID </li></ul></ul><ul><ul><li>Clear definition of schedules and regions </li></ul></ul><ul><li>Automatic frequency switching when leaving coverage area </li></ul><ul><li>Seamless Switching throughout broadcast networks possible </li></ul><ul><li>Single tuner background AFS scanning </li></ul>AFS – Alternative Frequency Signalling New services
    17. 19. <ul><li>Immediately alerts the population e.g. in case of environmental disasters (tsunami / tornado warnings, etc.) </li></ul><ul><li>Automatically re-tunes DRM receivers to a specified radio program / frequency </li></ul><ul><li>Tunes to a DRM Services or any alternative broadcast system (e.g. AM) </li></ul><ul><li>Textual information services provide background information and instructions for listeners </li></ul>Warning / Alert Feature New services ! !
    18. 20. <ul><li>Switch of DRM Multiplex configuration </li></ul><ul><li>Pre-announced to receivers </li></ul><ul><li>Often without audio interruption </li></ul><ul><li>Two versions: </li></ul><ul><ul><li>Service Reconfiguration new/changed DRM Services, signalling parameters </li></ul></ul><ul><ul><li>Multiplex Reconfiguration change in DRM Multiplex parameters (affecting overall bitrate) </li></ul></ul>Dynamic Reconfigurations New services
    19. 21. Service Reconfiguration with 2 Services Reconfiguration Schedule Example New services
    20. 22. <ul><li>DRM TextMessages programme accompanying labels (Unicode) </li></ul><ul><li>EPG – Electronic Program Guide What’s up now & next; Search for programs and schedule recording </li></ul><ul><li>Journaline text based information service (Unicode), supporting all classes of receivers </li></ul><ul><li>MOT Slideshow programme accompanying images </li></ul><ul><li>TPEG / TMC Traffic Information </li></ul>Multimedia Applications New services RSS
    21. 23. <ul><li>5.1 Surround Sound for Digital Radio </li></ul><ul><li>Revolutionary Radio Listening Experience e.g. radio play, classical music, rock concert, broadcaster jingles, advertisement, sports! </li></ul><ul><li>Listeners knows benefits from cinema/DVD: Radio Evolution Mono  Stereo  5.1 Surround </li></ul><ul><li>based on MPEG Surround:  fully mono-/stereo receiver compliant  very small bitrate for surround signal (e.g. 3-10 kbps) – no simulcast required  Artistic Downmix for optimized stereo signal </li></ul>Surround Sound New services
    22. 24. SFN - MFN <ul><li>One of the key features of DRM: </li></ul><ul><ul><li>Networks of low power stations </li></ul></ul><ul><ul><li>Coverage of shadow areas (IP linked) </li></ul></ul><ul><ul><li>Any frequency bands </li></ul></ul><ul><ul><li>Made for mountainous countries and heavy urban densities </li></ul></ul><ul><li>Makes digital radio for all possible </li></ul>
    23. 25. Savings <ul><li>Memory of sounds </li></ul><ul><li>Less energy consumption for network operators </li></ul><ul><li>Coverage of dark or far remote areas at low cost </li></ul><ul><li>Listeners can save money with their receivers </li></ul><ul><li>The more listeners the less expensive by listener </li></ul>
    24. 26. Non proprietary standard <ul><li>All necessary details are available on </li></ul><ul><ul><li>the ETSI and ITU (IEC) websites </li></ul></ul><ul><ul><li>The DRM consortium website www.drm.org </li></ul></ul>
    25. 27. DRM Licensing IPR
    26. 28. The Idea of Licensing: Pay the Inventor Chip vendor Manufacturer Brand owner Consumer
    27. 29. The Idea of Licensing: Pay the Inventor Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster Logo
    28. 30. The Idea of Licensing: Pay the Inventor Audio Compression Video Compression … Channel Coding Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster Logo
    29. 31. The Idea of Licensing: Pay the Inventor Audio Compression Video Compression … Channel Coding AT&T • Dolby • France Telecom • FhG • Philips • LG • NEC • Nokia • NTT DOCOMO • Panasonic • Sony New licensors Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster “ system license” “ profile license ” Logo
    30. 32. How much is the fee? <ul><li>Covers all patents that are essential to build a DRM radio (stereo) – a system license </li></ul><ul><ul><li>No charge per unit for first 1,000 units </li></ul></ul><ul><ul><li>$ 1.70 per units 1,001 to 500,000 </li></ul></ul><ul><ul><li>$ 1.50for units 500,001 to 1,000,000 </li></ul></ul><ul><ul><li>$ 1.38 for units 1,000,001 to 5,000,000 </li></ul></ul><ul><ul><li>$ 1.13 for units 5,000,001 to 10,000,000 </li></ul></ul><ul><ul><li>$ 0.88 for units 10,000,001 to 15,000,000 </li></ul></ul><ul><ul><li>$ 0.50 for units 15,000,001 or more </li></ul></ul><ul><ul><li>Consumer Products with more than two Channels count as 1.5 units </li></ul></ul><ul><ul><li>An initial fee of $ 1,000 is charged for taking out a licence agreement </li></ul></ul><ul><li>Professional equipment: 2% percent of end-user product price with a minimum of $ 100 and a maximum $ 2,000 per product </li></ul>
    31. 33. To whom the fee has to be paid? <ul><li>It is NOT the DRM Consortium! </li></ul><ul><ul><li>The DRM consortium is a non-profit organisation financed by the members </li></ul></ul><ul><ul><li>Committed to facilitate the deployment of DRM </li></ul></ul><ul><li>VIA LICENSING is license administration entity </li></ul><ul><ul><li>www.vialicensing.com/licensing/DRM.fees.cfm </li></ul></ul><ul><ul><li>Administer multiple licensors </li></ul></ul><ul><ul><li>Publish rates </li></ul></ul><ul><ul><li>Conduct patent calls </li></ul></ul><ul><ul><li>Register online </li></ul></ul>
    32. 34. Who pays the license fee? X X X X Chip vendor Manufacturer Brand owner Consumer Retailer Broadcaster Logo
    33. 35. Advantages of Open Standard Systems <ul><li>Multi-standard devices </li></ul><ul><ul><li>Digital TV: ISDB-T in Brazil uses HE AAC by Dolby </li></ul></ul><ul><ul><li>1-seg mobile TV </li></ul></ul><ul><ul><li>DRM / DAB+ </li></ul></ul><ul><li>The portion of technology used in multiple applications (eg., audio compression) is covered by one license for this portion </li></ul><ul><li>It is up to the manufacturer and his sense of market feasibility </li></ul><ul><ul><li>How complex, i. e. expensive a radio may be </li></ul></ul>1 x = 1 x $$
    34. 36. Transparency <ul><li>DRM is the easiest and cheapest licensing program </li></ul><ul><li>License fees are </li></ul><ul><ul><li>Transparent and public </li></ul></ul><ul><ul><li>To be paid by the end user device manufacturer </li></ul></ul><ul><ul><li>In a range of $ 1.3 for the entire system in Brazil </li></ul></ul>
    35. 37. The DRM reality 1/3 <ul><li>Open standard </li></ul><ul><li>Transparent IPR process </li></ul><ul><li>Cost effective to operate </li></ul><ul><li>Respectful of environment </li></ul><ul><li>Within the frame of existing regulations </li></ul><ul><li>Enhance the commercial radio business </li></ul><ul><li>Increase the impact of public contents </li></ul><ul><li>Create the conditions for new contents </li></ul>
    36. 38. The DRM reality 2/3 <ul><li>Revitalize frequency bands threatened by cellular phone companies appetite </li></ul><ul><li>Complement broadband implementation at competitive cost </li></ul><ul><li>Listening at no cost for the listeners is re-enforced </li></ul><ul><li>Contents diversity is preserved by the number of content providers </li></ul>
    37. 39. The DRM reality 3/3 <ul><li>FM like audio quality up to 30 MHz </li></ul><ul><li>Guarantee larger and quality coverages thanks to SFN and MFN </li></ul><ul><li>Set the base of a new business model for the radio broadcasting industry </li></ul><ul><li>All those advantages are available for you. </li></ul>
    38. 40. So what about Digital Radio in Colombia ? <ul><li>A large country </li></ul><ul><li>Difficult environment </li></ul><ul><li>Sharp management of public money </li></ul><ul><li>Active and prosperous commercial broadcasters </li></ul><ul><li>A necessity to revamp radio </li></ul><ul><li>Use the existing parameters (frequencies, sites) </li></ul>
    39. 42. Coverage from French Guiana
    40. 43. Colombia is a DRM country <ul><li>The community of the DRM members is ready to contribute to your decision process (TDF, BBC, DW, VoR, Ree, Thomson, Digidia, FhG, etc) </li></ul>
    41. 44. DRM contribution <ul><li>To your decision making process </li></ul><ul><ul><li>Seminars </li></ul></ul><ul><ul><ul><li>Regulatory bodies </li></ul></ul></ul><ul><ul><ul><li>Broadcasters </li></ul></ul></ul><ul><ul><li>Trials </li></ul></ul><ul><ul><ul><li>AM (MW) </li></ul></ul></ul><ul><ul><ul><li>SW (local and long range) </li></ul></ul></ul><ul><ul><ul><li>DRM+ </li></ul></ul></ul><ul><ul><ul><li>Simulcast mode </li></ul></ul></ul><ul><ul><ul><li>SFN / MFN </li></ul></ul></ul>
    42. 45. Countries that have endorsed DRM Countries where the DRM endorsement is under process / evaluation Countries where DRM in MW is endorsed or can be considered as endorsed (Feb 09)
    43. 46. <ul><li>Digital radio is there </li></ul>
    44. 47. INTERNET WEBSITES Digital receiver Computer SD Card USB Card CD Printer Cell phone Global Screen
    45. 48. <ul><li>DRM is ready, use it </li></ul><ul><li>The new era for radio has started </li></ul>
    46. 49. <ul><li>This is what digital radio </li></ul><ul><li>in the existing broadcasting bands </li></ul><ul><li>is really about. </li></ul>Consumer
    47. 50. <ul><li>Muchas Gratias </li></ul><ul><li>[email_address] </li></ul><ul><li>TDF </li></ul><ul><li>Paris France </li></ul>

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