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Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
Credentials Overview
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Credentials Overview

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SPORTFIVE Introduction

SPORTFIVE Introduction

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  • 1. SPORTFIVE CREDENTIALS Manchester, 05 Jan - 12
  • 2. Lagardère Group  SPORTFIVE is part of the global Lagardere Group  One of the world‟s leading media groups  Member of the aerospace industry  More than 29,000 employees  Operates in more than 40 countries  Turnover 2010: € 7,966m 2
  • 3. SPORTFIVE – International HQ and Offices International Headquarters: Geneva, Hamburg, Paris International Offices: 9 Club Office Network: 16 Employees: 500+
  • 4. Core Business - Football Media Rights Marketing Rights Marketing Services World„s leading football Worldwide marketing of In-depth experience and agency in media rights sponsorship rights know-how in professional marketing sports services 4
  • 5. SPORTFIVE – The World’s Leading Football Agency - Football Confederations: UEFA, FIFA, CAF - 31 European National Associations - 15 European leagues and cup competitions - 250 domestic club marketing rights
  • 6. Clients - Brands
  • 7. Case Studies – Sponsorship Acquisiton
  • 8. Sponsorship Acquisition - 188BET 8
  • 9. Sponsorship Acquisition – Hanwha Solar Brokered new platinum partnership deal for Hanwha Solar to become the exclusive solar power partner of Bolton FC and the Reebok Stadium‟ • Commencing 2011/12 season • Delivered above target rights package
  • 10. Sponsorship Sales – Chelsea FC & Singha Beer Brokered new platinum partnership deal for Singha Beer to become the exclusive global beer partner of Chelsea FC • Commencing 2010/11 season • 4 year partnership • Delivered above target rights fees SPORTFIVE role to work on behalf of club to source appropriate partner and maximise value • Met club objectives for brand fit and international development • Met brand objectives for premium positioning and increased distribution channels SPORTFIVE consulted with both parties to develop a mutually agreeable package of rights and commercial proposal“I can honestly say that SPORTFIVE were pivotal in making this deal happen” Ben Wells, Head of Marketing, Chelsea FC
  • 11. Case Studies – Sponsorship Activation
  • 12. Sponsorship Activation I Seiko-Epson CorporationWorking within a pan-European activation brief, SPORTFIVE„s services include:- Launch planning and delivery- Activation strategy - development and implementation- Creation of tactical concepts for incentives / promotions- Maximising ROI on hospitality and ticketing provisions- Travel and entertainment services for all guests to Old Trafford- Exploitation of club IP across all mediums- Manage process of asset submission and approvals- Toolkit creation for broader sponsorship queries and specific local promotions- Coordinate with all support agencies (PR, online, creative etc) in relation tosponsorship-Facilitate third party support for media valuation services to monitor sponsorship ROI
  • 13. Sponsorship Activation - 188BET • Monitoring and tracking branding assets • Creation of local / global promotional activity • Media valuation tracking / reporting • Local market hospitality programmes• Matchday promotions • Internal incentivisation projects • Digital content creation • CRM strategies and implementation • Development of Social Network Strategies • Delivery and management of global events
  • 14. Activation Example: Chelsea188CUPA series of Blue Bridge Nights held in Shanghai as part of thelaunch for the Chelsea 188CUP  Venue dressed in Chelsea 188CUP branding  Live Chelsea EPL games broadcast to large crowds  Information on Chelsea 188CUP available  Video messages from Chelsea players  Opportunity for fans to open 188BET account  Full entertainment programmeDedicated Chelsea188CUP website to launch end of June  Latest tournament news  Registration  Chelsea FC content, news, videos etc
  • 15. EA SPORTS I FAPL Technology Partnership ActivationEA SPORTS are the first ever „Official Sports TechnologyPartner of the FA Premier League‟SPORTFIVE appointed as exclusive global activation agencyto maximise ROI and deliver against objectives: • Development and management of on-screen branding • Develop comms. channels for new assets: EA SPORTS Player Performance Index and EA SPORTS Team of the Week • Development of product integration • Building mechanisms to drive consumer behaviour and deliver interaction with new FAPL assets • Building local and regional promotional opportunities • Facilitating international media partnerships • Managing asset inventory : tickets, hospitality, merchandise etc • Creation of engaging TV content for use in FAPL international programming • Development of social networking strategy 15
  • 16. Case Studies – Talent Activation
  • 17. EA SPORTS I Global Talent Acquisition & ActivationCurrently retained by EA SPORTS label as dedicatedglobal football talent agency • Consultation with Football Council on global talent selection • Acquisition of global talent eg. Kaka, Petr Cech • Management of talent relationships with all stakeholders eg. players, agents, clubs etc. • Management of talent through ad shoots, personal appearances etc • Management of assets through approval process • Support service available to all EA markets on acquisition, activation etc
  • 18. EA SPORTS I Global Talent Acquisition & Activation
  • 19. Heineken I Global Champions League Campaign Sportfive negotiated and delivered all player rights and appearance fees / contracts on behalf of Heineken, for its Global Champions League Advertising Campaign. Key Successes - Players were delivered significantly under market value and achieved cost savings of over 30% on acquisition fees - Working to tight production schedules, all five players were delivered in time and available for first shoot day (both contractually and logistically). - Calibre of players was in-line with creative brief and considered a great success by all stakeholders and the external market. “The prestige of the footballers featured is an integral part of our campaign and SPORTFIVE played a key role in recruiting and managing athletes of the highest calibre. The agency has a proven track record in working with top football talent and we are delighted with their work as our chosen partner for this project.” Tim Ellerton, Global Sponsorship Manager Heineken International
  • 20. Heineken I Global Champions League Ad. Campaign 20
  • 21. PERIMETER ADVERTISING: PREMIER LEAGUE 21
  • 22. SPORTFIVE AdvertisersThe World’s Leading Football Marketing Agency
  • 23. SPORTFIVE Exclusive PortfolioFull Arc LED (200 metres +) 1. Aston Villa 2. Blackburn Rovers – S5 LED 3. Everton FC – S5 LED 4. Liverpool FC – S5 LED NEWCASTLE 5. Newcastle United – S5 LED SUNDERLAND 6. Norwich City – S5 LED 7. Sunderland AFC – S5 LED BLACKBURN 8. Stoke City – S5 LED LIVERPOOL STOKE CITY EVERTON 9. West Bromwich Albion ASTON VILLA WEST BROM NORWICH 10. Wolverhampton Wanderers WOLVES
  • 24. PERIMETER ADVERTISING: CHAMPIONSHIP 24
  • 25. SPORTFIVE Exclusive Portfolio1. Barnsley FC 13. Nottingham Forest2. Blackpool 14. Peterborough3. Burnley FC 15. Portsmouth FC4. Cardiff City FC 16. Reading FC5. Coventry FC 17. Watford FC6. Crystal Palace MIDDLESBROUGH HULL CITY7. Doncaster Non-Exclusive BLACKPOOL BARNSLEY8. Hull City 18. Birmingham City DONCASTER BURNLEY9. Ipswich Town 19. Derby County PETERBOROUGH10. Leicester City LEICESTER CITY COVENTRY CITY11. Middlesbrough FC BIRMINGHAM CITY IPSWICH12. Millwall WATFORD TOWN CARDIFF CRYSTAL P MILLWALL PORTSMOUTH
  • 26. References Mr. Ron Gourlay I Chief Executive Officer I Chelsea FC “Chelsea is delighted to be partnering with SPORTFIVE. We want to work with market leaders like SPORTFIVE and they certainly have the knowledge and experience needed. We expect to work very closely together to build on the club and our players‟ global image and business reputation.” Mr. Matt Bilbey I Vice President of Football I EA SPORTS “We are very pleased to be extending our relationship with SPORTFIVE further within the world of football. SPORTFIVE’s relationships and understanding within the football marketplace make them the perfect choice for us in making this new partnership really deliver against our objectives.” Mr. Andy Scott I CEO I 188BET “Working with SPORTFIVE on this project has added great value to our business throughout the process. SPORTFIVE has invaluable knowledge, experience and this together with an exemplary industry reputation has enabled us to secure such exciting new partnerships with these clubs.” Mr. Tim Ellerton I Global Sponsorship Manager I Heineken “The prestige of the footballers featured is an integral part of our campaign and SPORTFIVE played a key role in recruiting and managing athletes of the highest calibre. The agency has a proven track record in working with top football talent and we are delighted with their work as our chosen partner for this project.”

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