0
Social shoppingor how our habits as consumers are changing
We areWe are a new media consultancyand we help our clients makesense of...         ... new business opportunities that de...
A quick glimpse into     the future technolgically and sociologically
Retail hacking                 Source: Wired US 12/10
Retail hacking“Hacking” the usual way of shoppingby using the internet                                      Source: Wired ...
Retail hacking“Hacking” the usual way of shoppingby using the internetCupons, sharing specialoffers, loop-holes, tricks ......
Retail hacking“Hacking” the usual way of shoppingby using the internetCupons, sharing specialoffers, loop-holes, tricks ......
Retail hacking“Hacking” the usual way of shoppingby using the internetCupons, sharing specialoffers, loop-holes, tricks ......
The typic al retail hacker                       Source: Wired US 12/10
YoungThe typic al retail hacker                       Source: Wired US 12/10
YoungHigh incomeThe typic al retail hacker                       Source: Wired US 12/10
YoungHigh income60 % earn morethan $50.000 / yearThe typic al retail hacker                       Source: Wired US 12/10
YoungHigh income60 % earn morethan $50.000 / year“Stacks” methods and offerto use several money-savingtricks at a timeThe t...
Cha rlotte Harrison                Source: Wired US 12/10
38 y. o.Cha rlotte Harrison                Source: Wired US 12/10
Mother of two38 y. o.Cha rlotte Harrison                Source: Wired US 12/10
CompetitivepersonalityMother of two38 y. o.Cha rlotte Harrison                Source: Wired US 12/10
Doesn’t necessarilydo it for the moneyCompetitivepersonalityMother of two38 y. o.Cha rlotte Harrison                      ...
Distributes foodto those in needDoesn’t necessarilydo it for the moneyCompetitivepersonalityMother of two38 y. o.Cha rlott...
Source: Wired US 12/10
“Spends” $78.15            Source: Wired US 12/10
“Spends” $78.15     Pays $1.77            Source: Wired US 12/10
“Spends” $78.15              Pays $1.77Gets $2.85 refunded for anincorrectly priced red bellpepper                      So...
“Spends” $78.15                       Pays $1.77         Gets $2.85 refunded for an         incorrectly priced red bell   ...
Priceline
PricelineHotel auction
PricelineHotel auctionBid on a price class,not a hotel
PricelineHotel auctionBid on a price class,not a hotelYou don’t knowwhat hotel you’ll get- only that it willhave 4 stars
PricelineHotel auctionBid on a price class,not a hotelYou don’t knowwhat hotel you’ll get- only that it willhave 4 starsLe...
Self-sumer“Selfsumers will not “work” alone and willcollaborate to seek out and decide on their ownpurchasing preferences ...
ipads spreadglobally via usabox
BBC Iplayer via VPN
US Itunes via ebay  and giftcards
They do the hacking themselves
They do the hacking themselves     But that’s not the only way to do it
Contiuation of thehacker mentality
Contiuation of thehacker mentalityGroupon doesthe work for you
Contiuation of thehacker mentalityGroupon doesthe work for youGroup purchases  Certain number must  buy, before offer is  “...
Contiuation of thehacker mentalityGroupon doesthe work for youGroup purchases  Certain number must  buy, before offer is  “...
Technology hastens and increases social changeTechnologySocial change                Social change shapes technological de...
Why now?                Technology hastens and increases social changeTechnologySocial change                Social change...
Offline again
Offline againwith location based services
Foursquare         Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
Foursquare“If I earn the Gym Rat badge, that says something aboutme that a couple of stamps on a punch card or scan of alo...
Special Offers
Special OffersSpecial offers linked tolocations (loyalty unlocks,regular price offers)
Special OffersSpecial offers linked tolocations (loyalty unlocks,regular price offers)Appear at check-in
Special OffersSpecial offers linked tolocations (loyalty unlocks,regular price offers)Appear at check-inCreated by thebusine...
Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
Safeway & pepsico            Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
Safeway & pepsicoNew kind of “loyalty scheme”                               Source: http://mashable.com/2010/11/19/foursqu...
Safeway & pepsicoNew kind of “loyalty scheme”Check-in at Safeway and get points on yourVonsClub card                      ...
Safeway & pepsicoNew kind of “loyalty scheme”Check-in at Safeway and get points on yourVonsClub cardPoints can be spent on...
Safeway & pepsicoNew kind of “loyalty scheme”Check-in at Safeway and get points on yourVonsClub cardPoints can be spent on...
FacebookKilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
Facebook“People spend over 700 billion minutes per monthposting, sharing, Liking, commenting, poking, playinggames, and in...
Statistics!    Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-socia...
Statistics!On average   130 friends                 Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for...
Statistics!On average   130 friends       Fits quite well with       Dunbar’s number                Source: Kilde: http://...
Statistics!On average   130 friends       Fits quite well with       Dunbar’s numberConnected to 80 communitypages, groups...
Statistics!On average   130 friends       Fits quite well with       Dunbar’s numberConnected to 80 communitypages, groups...
From e-commerce To f-commerce
From e-commerce To f-commerce              Facebook credits
From e-commerce To f-commerce                      Facebook credits        Social Graph: Your 130 friends        follow yo...
From e-commerce To f-commerce                     Facebook credits        Social Graph: Your 130 friends        follow you...
From e-commerce To f-commerce                     Facebook credits        Social Graph: Your 130 friends        follow you...
Facebook Deals
Places
PlacesCheck-in likeFoursquare
PlacesCheck-in likeFoursquareONLY check-in, nogame aspects(points) or reviews
PlacesCheck-in likeFoursquareONLY check-in, nogame aspects(points) or reviewsNot rolled outglobally yet
Facebook Deals
Facebook DealsLinked to Places
Facebook DealsLinked to PlacesShown at check-in
Facebook DealsLinked to PlacesShown at check-in“Regular” offers
Facebook DealsLinked to PlacesShown at check-in“Regular” offersLoyalty based offers
Facebook DealsLinked to PlacesShown at check-in“Regular” offersLoyalty based offersSocial offers where several of yourfriends...
Facebook Deals
Linked to physical stores     Facebook Deals
Linked to physical stores     Facebook Deals
Wrap-up
Wrap-upOffline to online- and back again
Wrap-upOffline to online- and back againYour friends, activities, “likes”and habits follow you aroundthe web via constructs ...
Wrap-upOffline to online- and back againYour friends, activities, “likes”and habits follow you aroundthe web via constructs ...
Wrap-up
Wrap-upBoth a new way of showing“traditional” offers
Wrap-upBoth a new way of showing“traditional” offers... and a way of creating new types of offers:Groupons, expanded loyalty...
Wrap-upBoth a new way of showing“traditional” offers... and a way of creating new types of offers:Groupons, expanded loyalty...
Thanks for watching!       Twitter: @danielord  Email: daniel@seismonaut.com     www.seismonaut.com
Image credit  http://www.flickr.com/photos/michaelholden/4148616920/  http://www.ectomo.com/wp-content/uploads/2009/03/cy9i...
Shopping Goes Social - how our habits as consumers are changing
Shopping Goes Social - how our habits as consumers are changing
Shopping Goes Social - how our habits as consumers are changing
Shopping Goes Social - how our habits as consumers are changing
Shopping Goes Social - how our habits as consumers are changing
Shopping Goes Social - how our habits as consumers are changing
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Shopping Goes Social - how our habits as consumers are changing

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Our habits as consumers are changing offline as well as online. We "hack" retail by finding loopholes, coupons, deals and tricks that get us what we want. We circumvent artificial boundaries such as borders by "spoofing" locations and we receive products via legal middle-men.

At the same time these online tricks are moving offline again with the advent of location based marketing via Foursquare and Facebook.

This presentation gives a quick overview of an emerging field that is changing rapidly.

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Transcript of "Shopping Goes Social - how our habits as consumers are changing"

  1. 1. Social shoppingor how our habits as consumers are changing
  2. 2. We areWe are a new media consultancyand we help our clients makesense of... ... new business opportunities that demand new business models ... how the evolving expectations of businesses demand new mindsets and approachesThis presentationwas created by Daniel Ord Rasmussen Email: daniel@seismonaut.com Twitter: @danielord www.seismonaut.com
  3. 3. A quick glimpse into the future technolgically and sociologically
  4. 4. Retail hacking Source: Wired US 12/10
  5. 5. Retail hacking“Hacking” the usual way of shoppingby using the internet Source: Wired US 12/10
  6. 6. Retail hacking“Hacking” the usual way of shoppingby using the internetCupons, sharing specialoffers, loop-holes, tricks ... Source: Wired US 12/10
  7. 7. Retail hacking“Hacking” the usual way of shoppingby using the internetCupons, sharing specialoffers, loop-holes, tricks ...“Shopping is acontact sport” Source: Wired US 12/10
  8. 8. Retail hacking“Hacking” the usual way of shoppingby using the internetCupons, sharing specialoffers, loop-holes, tricks ...“Shopping is acontact sport”“Suggested retailprice is a blatant lie” Source: Wired US 12/10
  9. 9. The typic al retail hacker Source: Wired US 12/10
  10. 10. YoungThe typic al retail hacker Source: Wired US 12/10
  11. 11. YoungHigh incomeThe typic al retail hacker Source: Wired US 12/10
  12. 12. YoungHigh income60 % earn morethan $50.000 / yearThe typic al retail hacker Source: Wired US 12/10
  13. 13. YoungHigh income60 % earn morethan $50.000 / year“Stacks” methods and offerto use several money-savingtricks at a timeThe typic al retail hacker Source: Wired US 12/10
  14. 14. Cha rlotte Harrison Source: Wired US 12/10
  15. 15. 38 y. o.Cha rlotte Harrison Source: Wired US 12/10
  16. 16. Mother of two38 y. o.Cha rlotte Harrison Source: Wired US 12/10
  17. 17. CompetitivepersonalityMother of two38 y. o.Cha rlotte Harrison Source: Wired US 12/10
  18. 18. Doesn’t necessarilydo it for the moneyCompetitivepersonalityMother of two38 y. o.Cha rlotte Harrison Source: Wired US 12/10
  19. 19. Distributes foodto those in needDoesn’t necessarilydo it for the moneyCompetitivepersonalityMother of two38 y. o.Cha rlotte Harrison Source: Wired US 12/10
  20. 20. Source: Wired US 12/10
  21. 21. “Spends” $78.15 Source: Wired US 12/10
  22. 22. “Spends” $78.15 Pays $1.77 Source: Wired US 12/10
  23. 23. “Spends” $78.15 Pays $1.77Gets $2.85 refunded for anincorrectly priced red bellpepper Source: Wired US 12/10
  24. 24. “Spends” $78.15 Pays $1.77 Gets $2.85 refunded for an incorrectly priced red bell pepperResult $1.08 profit + $78.15 worth of groceries Source: Wired US 12/10
  25. 25. Priceline
  26. 26. PricelineHotel auction
  27. 27. PricelineHotel auctionBid on a price class,not a hotel
  28. 28. PricelineHotel auctionBid on a price class,not a hotelYou don’t knowwhat hotel you’ll get- only that it willhave 4 stars
  29. 29. PricelineHotel auctionBid on a price class,not a hotelYou don’t knowwhat hotel you’ll get- only that it willhave 4 starsLets hotelscircumvent theirown pricing rules
  30. 30. Self-sumer“Selfsumers will not “work” alone and willcollaborate to seek out and decide on their ownpurchasing preferences through socialnetworking.” - PriceWaterhouseCoopers 2010
  31. 31. ipads spreadglobally via usabox
  32. 32. BBC Iplayer via VPN
  33. 33. US Itunes via ebay and giftcards
  34. 34. They do the hacking themselves
  35. 35. They do the hacking themselves But that’s not the only way to do it
  36. 36. Contiuation of thehacker mentality
  37. 37. Contiuation of thehacker mentalityGroupon doesthe work for you
  38. 38. Contiuation of thehacker mentalityGroupon doesthe work for youGroup purchases Certain number must buy, before offer is “unlocked”
  39. 39. Contiuation of thehacker mentalityGroupon doesthe work for youGroup purchases Certain number must buy, before offer is “unlocked”Declined take-over bidfrom Google worth $6billion
  40. 40. Technology hastens and increases social changeTechnologySocial change Social change shapes technological development
  41. 41. Why now? Technology hastens and increases social changeTechnologySocial change Social change shapes technological development
  42. 42. Offline again
  43. 43. Offline againwith location based services
  44. 44. Foursquare Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  45. 45. Foursquare“If I earn the Gym Rat badge, that says something aboutme that a couple of stamps on a punch card or scan of aloyalty card cannot.” Tristan Walker, head of business development, Foursquare Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  46. 46. Special Offers
  47. 47. Special OffersSpecial offers linked tolocations (loyalty unlocks,regular price offers)
  48. 48. Special OffersSpecial offers linked tolocations (loyalty unlocks,regular price offers)Appear at check-in
  49. 49. Special OffersSpecial offers linked tolocations (loyalty unlocks,regular price offers)Appear at check-inCreated by thebusinesses themselves
  50. 50. Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  51. 51. Safeway & pepsico Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  52. 52. Safeway & pepsicoNew kind of “loyalty scheme” Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  53. 53. Safeway & pepsicoNew kind of “loyalty scheme”Check-in at Safeway and get points on yourVonsClub card Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  54. 54. Safeway & pepsicoNew kind of “loyalty scheme”Check-in at Safeway and get points on yourVonsClub cardPoints can be spent on Pepsi-Coproducts Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  55. 55. Safeway & pepsicoNew kind of “loyalty scheme”Check-in at Safeway and get points on yourVonsClub cardPoints can be spent on Pepsi-CoproductsAuto check-in at cash register possible Source: http://mashable.com/2010/11/19/foursquare-pepsi-safeway/
  56. 56. FacebookKilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  57. 57. Facebook“People spend over 700 billion minutes per monthposting, sharing, Liking, commenting, poking, playinggames, and interacting with one another as well as thecontent and applications that define the pervasive socialecosystem.” Brian Solis Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  58. 58. Statistics! Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  59. 59. Statistics!On average 130 friends Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  60. 60. Statistics!On average 130 friends Fits quite well with Dunbar’s number Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  61. 61. Statistics!On average 130 friends Fits quite well with Dunbar’s numberConnected to 80 communitypages, groups, events and Pages Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  62. 62. Statistics!On average 130 friends Fits quite well with Dunbar’s numberConnected to 80 communitypages, groups, events and PagesCreates 90 pieces ofcontent a month Source: Kilde: http://www.briansolis.com/2010/10/the-business-case-for-facebook-your-homepage-for-the-social-web/
  63. 63. From e-commerce To f-commerce
  64. 64. From e-commerce To f-commerce Facebook credits
  65. 65. From e-commerce To f-commerce Facebook credits Social Graph: Your 130 friends follow you round the web
  66. 66. From e-commerce To f-commerce Facebook credits Social Graph: Your 130 friends follow you round the web and can be used on external sites (Facebook Connect)
  67. 67. From e-commerce To f-commerce Facebook credits Social Graph: Your 130 friends follow you round the web and can be used on external sites (Facebook Connect) Our social graph reveals a lot about our purchasing habits
  68. 68. Facebook Deals
  69. 69. Places
  70. 70. PlacesCheck-in likeFoursquare
  71. 71. PlacesCheck-in likeFoursquareONLY check-in, nogame aspects(points) or reviews
  72. 72. PlacesCheck-in likeFoursquareONLY check-in, nogame aspects(points) or reviewsNot rolled outglobally yet
  73. 73. Facebook Deals
  74. 74. Facebook DealsLinked to Places
  75. 75. Facebook DealsLinked to PlacesShown at check-in
  76. 76. Facebook DealsLinked to PlacesShown at check-in“Regular” offers
  77. 77. Facebook DealsLinked to PlacesShown at check-in“Regular” offersLoyalty based offers
  78. 78. Facebook DealsLinked to PlacesShown at check-in“Regular” offersLoyalty based offersSocial offers where several of yourfriends check-in at the same time asyou
  79. 79. Facebook Deals
  80. 80. Linked to physical stores Facebook Deals
  81. 81. Linked to physical stores Facebook Deals
  82. 82. Wrap-up
  83. 83. Wrap-upOffline to online- and back again
  84. 84. Wrap-upOffline to online- and back againYour friends, activities, “likes”and habits follow you aroundthe web via constructs such asFacebook’s Social Graph
  85. 85. Wrap-upOffline to online- and back againYour friends, activities, “likes”and habits follow you aroundthe web via constructs such asFacebook’s Social GraphTurning in to a refined socialversion of the filtering we alreadyknow today
  86. 86. Wrap-up
  87. 87. Wrap-upBoth a new way of showing“traditional” offers
  88. 88. Wrap-upBoth a new way of showing“traditional” offers... and a way of creating new types of offers:Groupons, expanded loyalty programs and socialoffers, where your friends check-in with you
  89. 89. Wrap-upBoth a new way of showing“traditional” offers... and a way of creating new types of offers:Groupons, expanded loyalty programs and socialoffers, where your friends check-in with youThe most important part of all this is still theexperience the customers gets at point-of-saleno matter if it’s on- or offline. This experiencespreads even quicker now, because he / shefound the offer online in the first place!
  90. 90. Thanks for watching! Twitter: @danielord Email: daniel@seismonaut.com www.seismonaut.com
  91. 91. Image credit http://www.flickr.com/photos/michaelholden/4148616920/ http://www.ectomo.com/wp-content/uploads/2009/03/cy9i56e40ku2uq5u9bl7aryco1_1280.jpg http://www.flickr.com/photos/27128437@N07/ http://www.caradvice.com.au/wp-content/uploads/2010/05/Computer-Car-Hacker.jpg http://www.flickr.com/photos/nikonvscanon/474277208/ http://www.flickr.com/photos/nikonvscanon/474277208/ http://www.flickr.com/photos/jesusbelzunce/4312734001 http://www.feedblog.fr/wp-content/uploads/2010/02/foursquare1.jpg http://www.northernlightspr.com/blog/wp-content/uploads/2010/05/iphone1.jpg http://www.stdmfg.com/you%20are%20here.jpg http://www.flickr.com/photos/dullhunk/3914761467/ http://www.flickr.com/photos/smileham/3387867021
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