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World Usability Day Singapore 2008

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Why should Usability be hard? Check this presentation and find out the two main principles used to build every Usability method. (This sideshow was presented at the World Usability Day 2008 at …

Why should Usability be hard? Check this presentation and find out the two main principles used to build every Usability method. (This sideshow was presented at the World Usability Day 2008 at Singapore Polytechnic). More info at http://alenquer.mobi

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  • 1. making life easy! Daniel Alenquer Lead User Experience Designer ASUS Design Singapore
  • 2. About this presentation This is a short version of a presentation shared with 2nd year Diploma in Experience and Product Design students at the Singapore Polytechnic Design School during the World Usability Day 2008 Singapore. I hope the slides are a good reference for the students to go back to when they need to review what was presented and discussed during the lecture.
  • 3. Acknowledgements I would like to thank the students at SP for their thoughtful and enthusiastic participation on the World Usability Day lecture and workshop. I would also like to thank Venkatesh Rajamanickam, Thierry Do and Edwin Low - from Experience and Product Design program for collaborating with us to get this year’s WUD up and running. Many thanks to my colleagues at ASUS Design Singapore Ng Wan Lynn, Lionel Wong, and Cindy Liew for everything.
  • 4. Copyright Info The copyright of this work belongs to Daniel Alenquer, who is solely responsible for the content. Please direct content feedback or permissions to daniel_alenquer@asus.com. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License. To view a copy of this license, visit http://creativecommons.org/licenses/bync- nd/2.0 or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA. You may not extract or re-use any of the images in this document, but feel free to share its contents, information – and make sure you credit where it came from.
  • 5. asus
  • 6. 2069 awards won in 2008
  • 7. 40 4th countries year 225 events
  • 8. 1 what is easy? 2 why should products and services be easy? 3 how can we make things easy?
  • 9. what is easy? 1 what is easy?
  • 10. simple objective
  • 11. simple objective
  • 12. now what?
  • 13. call AT&T wireless 2 why should products and services be easy?
  • 14. observe learn why ask around
  • 15. 45” + 50” + USD 35 + missed game + retype 140 contacts = AT&T is awful
  • 16. B A 3 how can we make things easy?
  • 17. how can we make things easy? Jakob Nielsen learnability efficiency memorability errors satisfaction useful easy to find accessible trustworthy easy to use other people
  • 18. how can we make things easy? Usability Daniel Alenquer, 2008 communicate problem identify problem recommend stakeholders solutions analyze problem provide evidence problem
  • 19. ok, but how?
  • 20. observe and find out why communicate problem identify problem recommend stakeholders solutions analyze problem provide evidence problem
  • 21. observe and find out why grass anthropology coco ball semantics
  • 22. A B
  • 23. B A
  • 24. C B
  • 25. B C
  • 26. B C
  • 27. observe
  • 28. find out why
  • 29. observe
  • 30. find out why
  • 31. observe and find out why build your test grass anthropology coco ball semantics fake joke
  • 32. methods and practices (ways of observing and finding out) plan requirement design prototype test benchmark styleguides heuristic critical incidence review technique focus groups ISO 13407 stakeholder survey meeting SWAT wireframing observation Wizard afinity diagram of Oz NASA TLX subjective card sorting evaluation storyboard parallel in-depth task analysis design interviews context analysis use cases digital requirements ethnography content analysis meeting
  • 33. how NASA finds out
  • 34. NASA Task Load Index
  • 35. SWENSEN’S vs. NASA
  • 36. the secret ingredient
  • 37. go out and do it repeat what went right change what went wrong do it again find out
  • 38. if you want to learn more… Usability Engineering Jakob Nielsen The Usability Engineering Lifecycle Deborah Mayhew Handbook of Usability Testing Jeff Rubin Observing the User Experience Mike Kuniavsky
  • 39. if you want to get involved… Usability Professionals Association www.upassoc.com World Usability Day www.worldusabilityday.org
  • 40. if you want to get in touch with me… Daniel Alenquer daniel_alenquer@asus.com www.alenquer.mobi

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