• Like
  • Save
south asian mobile conference 2011 -dumi
Upcoming SlideShare
Loading in...5
×
 

south asian mobile conference 2011 -dumi

on

  • 926 views

 

Statistics

Views

Total Views
926
Views on SlideShare
782
Embed Views
144

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 144

http://www.southasiamobicon.org 120
http://southasiamobicon.org 23
http://localhost 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    south asian mobile conference 2011 -dumi south asian mobile conference 2011 -dumi Presentation Transcript

    • Business Model for Mobile Applications
      A Network Operators Perspective
    • +
      App client
      Mobile App store services come as Device-based or Network-based
      Mobile App Types
      1
      Network
      Device-based Apps
      • Function through a client app residing on subscriber handset
      Mobile Apps
      • Services1) provided through subscriber handsets
      2
      Network
      Network-based Apps
      • Do not require a client application
      • Operate through SMS, IVR, USSD and WAP channels
      RBT
      IVR eg. Music
      USSD and WAP Portal
      1) All services aside from peer-to-peer voice and peer-to-peer SMS
      Source: Team analysis
    • Competition in the apps market has grown rapidly since the launch of iTunes app store …
      2008
      Earlier
      Q1/09
      2007
      Q2/09
      Q4/09
      Q3/09
      Apps Players Timeline
      Mobile App Stores
      Post-Apple MAS Players Explosion
      Pre-Apple MAS1) Players
      • The number of entrants is still growing, with new announcements of MAS launches
      • New MAS by Sprint in Q1/2010 (partnering with GetJar)
      • Verizon VCast
      • T-Mobile’s T-Mobile Channel (recommended content for Android devices)
      • TIM Brazil in Q1/2010 (partnering with Qualcomm)
      • No MAS player has demonstrated clear failure so far
      • No player has yet been bought
      • Market experts are expecting consolidation in the medium-term
      • Wholesale Applications Community as Industry wide Initiative
      GetJar
      1) Mobile App Store
      Source: Team analysis
    • Google
      BlackBerry
      Main players in the device-based apps space include Apple, Nokia and Google through its Android platform
      Device-based App Players
      NON EXHAUSTIVE
      • Offers over 300,000 iPhone apps through iTunes store
      • Achieved over 9.9 billion downloads
      • Offers over 3,000 apps through the BlackBerry App World
      • Accessed by 5-10 million subscribers
      Apple
      • Offers over 4,000 apps through the Ovi store
      • Supported by Symbian, Java platforms
      • Reached 10 million downloads within a few months
      • Offers apps on Windows Marketplace for Mobile
      Microsoft
      Nokia
      • 200,000apps on Android Market & growing
      • Utilized by over a million users
      • Offers close to 200,000 apps through the app store
      • Formed partnerships with 16,000 content players
      Handago
      • Offers apps through Palm App Catalogue
      • Accessed by nearly one million subscribers
      • Offers over 50,000 apps
      • Reached 675,000 downloads
      Palm
      GetJar
      Source: Team analysis
    • App Store with a Difference
    • App Store with a Difference
      App Store with a Difference
      • Many Apps, all Device Independent and does not require download
      • Accessed through SMS, USSD, IVR or Web Interfaces
      • Even a user with a very low end voice and SMS only handset can access and enjoy
    • Device based App Stores
      Little or no revenues for operators
      Developers revenue based on purchase (download), challenged by many free Apps
      App Stores under strict regulation of Device Manufacturers
      Limited to high end device users, thus not very bottom of the pyramid friendly
    • Why Network based App Stores?
      Recurring revenue to the Operator as well as developer
      Applications are independent of handsets, more potential customers
      One time development effort to the developer
      Device Independent
      Many Modes of Access
    • Why Network based App stores ?
      Number of Apps in Q3 2010
      Number of Units sold up to Q3 2010
      Million units
    • App Zone - After 1 year
      A developer community of more than 5000
      120 live applications and growing
      Very good consumer response, good revenues to operator
      Good revenues to developers
      Highest earner, a university student
      - Earns more than Rs 200,000 per month