1. Andrew Goodwin’s Theory
There is a close up of Katy She is wearing a confectionary
Perry in the middle of the crown, which ties in with the
album cover as she is the California Gurls video theme
main selling point. She is with the song being on the
looking in a voyeuristic way, album. Also it could be a
which ties in with Laura suggestion by her record
Mulvey’s male gaze theory. company that she is the new
queen of pop.
The other confectionaries
surrounding Katy Perry tie
in with the theme of her
California dreams world
tour, which shows that they
are selling all aspects of the
artist. It also ties in with
another theory by Andrew
Goodwin saying that the
sweets pay reference to her
world tour these provide
greater further gratification
and pleasure for the
viewers/fans
She also seems to be
pouting in the picture,
which is a suggestive The Laura Mulvey male gaze theory
pose, which could Katy Perry face seems flawless and has
entice a male audience. been photoshopped to make her seem
She also has no clothes
exposing her flesh catching the more attractive to the male eye and
male eye. Also an ice cream make her more desirable.
covers her cleavage line, which
plays on her cheeky and racy
persona.