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  • 1. The History of Forbes Inc. Presented by Alina Tiuliuliuc FB 28 K, ASEM
  • 2.
    • American publishing and media company
    • is read by more than 5 million people
    • one of the most successful family businesses
  • 3.
    • Forbes.com
    • ForbesLife
    • Forbes Conference Group
  • 4.
    • American Heritage
    • Forbes Custom Media
  • 5.  
  • 6. Bertie Charles or "B.C." Forbes
  • 7.
    • was born in Buchan, Scotland, in 1880
    • son of a tailor
    • had a knack for words
    • won a cub reporter's job
    • taste for work was insatiable
  • 8. September 1917
    • Forbes established Forbes magazine to profile the "doers and doings“
  • 9.
    • Published every two weeks for 15 cents an issue
    • was written in large part by B.C. himself
    • unusual combination of assertive prose
    • unabashed cheerleading for business success stories
  • 10. Hard times 1929-1945
    • the crash of October 1929
    • two new competitors, Business Week and Fortune
  • 11. Malcolm Stevenson Forbes (1917–1990)
  • 12.
    • Instituted a professional editorial staff
    • Started the first of the rankings articles for which Forbes became famous
  • 13. Malcolm Stevenson "Steve" Forbes Jr. (1947–)
  • 14.
    • In 1993, Forbes was a finalist for the National Magazine Award
    • In 2006, an investment group that includes rock star Bono bought a minority interest in the company
  • 15.
    • Advertising Age 's 2004 listing of 100 leading media companies pegged Forbes Inc.'s sales at $370 million a year
  • 16. Publishers Information Bureau ranked Forbes magazine number 14 among leading magazines.
  • 17.  
  • 18.
    • Vocabulary :
    • Knack-
    • Cub-
    • Insatiable-
    • Assertive-
    • Unabashed-
    • To peg-
  • 19.
    • Questions :
    • Why did B.C.Forbes joined the publishing sphere?
    • What is necessary for a successful start in any business?
    • What is the criteria of making the lists?
    • How did Forbes overcome the obstacles?
    • What makes Forbes the most famous today?
  • 20. Thank you