An Amazing Business Made by: Potr î mba Iana Student at ASEM FB 28K

An amazing business

$600 million-a-year Entertainment Empire A devoted public that will pay almost any ticket price (from $40 to $195) to see the elaborate shows The cost to stage one of the performances ( Kà )- $ 165 million.

A devoted public that will pay almost any ticket price (from $40 to $195) to see the elaborate shows

The cost to stage one of the performances ( Kà )-

$ 165 million.

Cirque du Soleil “ Circu s of the Sun ” founded in 1984 by Guy Laliberté ; Tacticts : 1.Promote the show; 2. Find not easily replaced performers; 3.eliminate spoken dialogue; 4. cut out expensive and controversial animal acts.

“ Circu s of the Sun ” founded in 1984 by Guy Laliberté ;

Tacticts :

1.Promote the show;

2. Find not easily replaced performers;

3.eliminate spoken dialogue;

4. cut out expensive and controversial animal acts.

4 . 000 employees from 40 countries ; 17 shows în 271 cities ; INCOME – $ 810 mil lion/year; AWARDS: Emmi, Bambi , Drama Desk.

4 . 000 employees from 40 countries ;

17 shows în 271 cities ;

INCOME – $ 810 mil lion/year;

AWARDS: Emmi, Bambi , Drama Desk.

minimal EXPENSES A permanent theater, can cost upward of $25 million and require three years: To conceive; Cast; Design; Train; Produce.

A permanent theater, can cost upward of $25 million and require three years:

To conceive;

Cast;

Design;

Train;

Produce.

Shows Saltimbanco (1992; 2007); Mystère (1993); Alegria (1994); Quidam (1996) ; «O» (1998); Varekai (2002); OVO (2009)

Saltimbanco (1992; 2007);

Mystère (1993);

Alegria (1994);

Quidam (1996) ;

«O» (1998);

Varekai (2002);

OVO (2009)

Cirque du Soleil expects to generate $600 million in sales next year. 1994

Cirque du Soleil expects to generate $600 million in sales next year.

1992 / 2007 Cirque generates about 80% of its revenues at the box office.

Cirque generates about 80% of its revenues at the box office.

The rest of the money from show- related merchandise, including custom clothing and DVDs of Cirque touring productions such as Quidam and Varekai . 2002

The rest of the money from show- related merchandise, including custom clothing and DVDs of Cirque touring productions such as Quidam and Varekai .

1996

Cirque Du Soleil “offline” show scored $1.6 million in funding tied to a celebration of the 450th anniversary of Canada's discovery . 2009

Cirque Du Soleil “offline” show scored $1.6 million in funding tied to a celebration of the 450th anniversary of Canada's discovery .

As a Good Competitor in business, IT can teach : about recruiting and retaining supremely talented specialists ; coaxing extreme creativity from a diverse band of employees ; building a powerhouse global brand

about recruiting and retaining supremely talented specialists ;

coaxing extreme creativity from a diverse band of employees ;

building a powerhouse global brand

Hierarchy of beloved brands in 2004: Cirque du Soleil ( No.22 ); Ahead of the brands: McDonald's; Microsoft; Volkswagen ; and (ouch) Disney .

Cirque du Soleil ( No.22 );

Ahead of the brands:

McDonald's;

Microsoft;

Volkswagen ;

and (ouch) Disney .

Costumes În 2008 – 25.000 costume s ; 3.000 pairs of shoes/year

În 2008 – 25.000 costume s ;

3.000 pairs of shoes/year

Show “Mystere” – 2.000 sparkles on a costume ; Show “O” – 2 months to sew a costume .

Show “Mystere” – 2.000 sparkles on a costume ;

Show “O” – 2 months to sew a costume .

America Oceania Europe Asia

Europ e – 15 countries Austria Belgi um Ir eland Denmark German y Finland Fra nce Great Brit ain

Nor way Holand Portugalia Rus s ia Spa in S weden Switzerland

= C hildren (0-12 years ) -74,80 euro Adul ts – 93,50 euro C hildren (0-12 years ) -60,30 euro Adul ts – 75,90 euro C hildren (0-12 years ) -51,70 euro Adul ts – 64,90 euro C hildren (0-12 years ) -39,60 euro Adul ts – 49,50 euro

=

25 years – it is just the beginning

Strategy in business "It's part of who we are. Every time we come in a comfort zone, we will find a way to get out, because being comfortable in our business is very, very dangerous."

"It's part of who we are. Every time we come in a comfort zone, we will find a way to get out, because being comfortable in our business is very, very dangerous."

" We like to take risks ” Daniel Lamarre , president and COO of Cirque du Soleil.

Gal ery

Inspire yourself to create together with the C i r q u e d u S o l e i l

Happy end

Thank You!!!

Vocabulary Flawless - 1. Being entirely without flaw or imperfection; Bizarre - 1.Strikingly unconventional and far-fetched in style or appearance; odd, fantastic ; Training to skirt death- to work very hard ; Conceive-1. to form or develop in the mind; devise: conceive a plan to increase profits. 2. To apprehend mentally; understand: couldn't conceive the meaning of that sentence. 3. To be of the opinion that; think: didn't conceive such a tragedy could occur.

Flawless - 1. Being entirely without flaw or imperfection;

Bizarre - 1.Strikingly unconventional and far-fetched in style or appearance; odd, fantastic ;

Training to skirt death- to work very hard ;

Conceive-1. to form or develop in the mind; devise: conceive a plan to increase profits.

2. To apprehend mentally; understand: couldn't conceive the meaning of that sentence.

3. To be of the opinion that; think: didn't conceive such a tragedy could occur.

Cutting-edge - in accord with the most fashionable ideas or style; "wears only the latest style"; Cohesive - 2. tending to cohere or stick together. Ex: cohesive story line . Pitch - To attempt to promote or sell, often in a high-pressure manner . Ex: pitched a touring version of the show. Quirky - An unpredictable or unaccountable act or event; a vagary. Ex: launch his quirky circus into international prominence. Lavishly - in a wasteful manner; Characterized by or produced with extravagance and profusion

Cutting-edge - in accord with the most fashionable ideas or style; "wears only the latest style";

Cohesive - 2. tending to cohere or stick together. Ex: cohesive story line .

Pitch - To attempt to promote or sell, often in a high-pressure manner . Ex: pitched a touring version of the show.

Quirky - An unpredictable or unaccountable act or event; a vagary. Ex: launch his quirky circus into international prominence.

Lavishly - in a wasteful manner; Characterized by or produced with extravagance and profusion

Staggering- Causing great astonishment, amazement, or dismay; overwhelming: a staggering achievement; a staggering defeat. Launch - To introduce to the public or to a market: launched the new perfume with prime-time commercials on the major networks.

Staggering- Causing great astonishment, amazement, or dismay; overwhelming: a staggering achievement; a staggering defeat.

Launch - To introduce to the public or to a market: launched the new perfume with prime-time commercials on the major networks.