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Cirquis du Soleil
 

Cirquis du Soleil

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by Iana Postrimba FB 28 K ASEM, Academy of Economic Studies of Moldova

by Iana Postrimba FB 28 K ASEM, Academy of Economic Studies of Moldova

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    Cirquis du Soleil Cirquis du Soleil Presentation Transcript

    • An Amazing Business Made by: Potr î mba Iana Student at ASEM FB 28K
    • An amazing business
    • $600 million-a-year Entertainment Empire
      • A devoted public that will pay almost any ticket price (from $40 to $195) to see the elaborate shows
      • The cost to stage one of the performances ( Kà )-
      • $ 165 million.
    • Cirque du Soleil
      • “ Circu s of the Sun ” founded in 1984 by Guy Laliberté ;
      • Tacticts :
      • 1.Promote the show;
      • 2. Find not easily replaced performers;
      • 3.eliminate spoken dialogue;
      • 4. cut out expensive and controversial animal acts.
      • 4 . 000 employees from 40 countries ;
      • 17 shows în 271 cities ;
      • INCOME – $ 810 mil lion/year;
      • AWARDS: Emmi, Bambi , Drama Desk.
    • minimal EXPENSES
      • A permanent theater, can cost upward of $25 million and require three years:
      • To conceive;
      • Cast;
      • Design;
      • Train;
      • Produce.
    • Shows
      • Saltimbanco (1992; 2007);
      • Mystère (1993);
      • Alegria (1994);
      • Quidam (1996) ;
      • «O» (1998);
      • Varekai (2002);
      • OVO (2009)
      • Cirque du Soleil expects to generate $600 million in sales next year.
      1994
    • 1992 / 2007
      • Cirque generates about 80% of its revenues at the box office.
      • The rest of the money from show- related merchandise, including custom clothing and DVDs of Cirque touring productions such as Quidam and Varekai .
      2002
    • 1996
      • Cirque Du Soleil “offline” show scored $1.6 million in funding tied to a celebration of the 450th anniversary of Canada's discovery .
      2009
    • As a Good Competitor in business, IT can teach :
      • about recruiting and retaining supremely talented specialists ;
      • coaxing extreme creativity from a diverse band of employees ;
      • building a powerhouse global brand
    • Hierarchy of beloved brands in 2004:
      • Cirque du Soleil ( No.22 );
      • Ahead of the brands:
      • McDonald's;
      • Microsoft;
      • Volkswagen ;
      • and (ouch) Disney .
    • Costumes
      • În 2008 – 25.000 costume s ;
      • 3.000 pairs of shoes/year
      • Show “Mystere” – 2.000 sparkles on a costume ;
      • Show “O” – 2 months to sew a costume .
    • America Oceania Europe Asia
    • Europ e – 15 countries Austria Belgi um Ir eland Denmark German y Finland Fra nce Great Brit ain
    • Nor way Holand Portugalia Rus s ia Spa in S weden Switzerland
      • =
      C hildren (0-12 years ) -74,80 euro Adul ts – 93,50 euro C hildren (0-12 years ) -60,30 euro Adul ts – 75,90 euro C hildren (0-12 years ) -51,70 euro Adul ts – 64,90 euro C hildren (0-12 years ) -39,60 euro Adul ts – 49,50 euro
    • 25 years – it is just the beginning
    • Strategy in business
      • "It's part of who we are. Every time we come in a comfort zone, we will find a way to get out, because being comfortable in our business is very, very dangerous."
    • " We like to take risks ” Daniel Lamarre , president and COO of Cirque du Soleil.
    • Gal ery
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    • Inspire yourself to create together with the C i r q u e d u S o l e i l
    • Happy end
    • Thank You!!!
    • Vocabulary
      • Flawless - 1. Being entirely without flaw or imperfection;
      • Bizarre - 1.Strikingly unconventional and far-fetched in style or appearance; odd, fantastic ;
      • Training to skirt death- to work very hard ;
      • Conceive-1. to form or develop in the mind; devise: conceive a plan to increase profits.
      • 2. To apprehend mentally; understand: couldn't conceive the meaning of that sentence.
      • 3. To be of the opinion that; think: didn't conceive such a tragedy could occur.
      • Cutting-edge - in accord with the most fashionable ideas or style; "wears only the latest style";
      • Cohesive - 2. tending to cohere or stick together. Ex: cohesive story line .
      • Pitch - To attempt to promote or sell, often in a high-pressure manner . Ex: pitched a touring version of the show.
      • Quirky - An unpredictable or unaccountable act or event; a vagary. Ex: launch his quirky circus into international prominence.
      • Lavishly - in a wasteful manner; Characterized by or produced with extravagance and profusion
      • Staggering- Causing great astonishment, amazement, or dismay; overwhelming: a staggering achievement; a staggering defeat.
      • Launch - To introduce to the public or to a market: launched the new perfume with prime-time commercials on the major networks.