Practicing social media in healthand medicine:A primer for researchers and health professionalsDaniel Hooker            (F...
Introductions
image credit Kris Krug
OverviewBy the end of this presentation, you will be able to:• Define “social media” and understand generally  how they are...
Social Media Defined• Social media is the use of web-based and mobile  technologies to turn communication into interactive ...
Basic Premises of Social Media• Social media research in medicine is parallel in with telephone- based telemedicine• No tr...
BLOGS
What is a Blog?A blog is a type of website... usually maintained by anindividual with regular entries of commentary,descri...
What is Twitter?• Twitter is often called a “microblog”:  primarily text- and hyperlink-based  communication 140-character...
What is social networking?Web-based tools that allow for social interactionthrough profile pages of “friends” who upload, s...
Facebook for Rounding?
ISSUES: Privacy / Professionalism
ISSUES: Privacy / Professionalism
ISSUES: Privacy / Professionalism
What about information quality?
MYTHS
Socialmedia isalwayspositive
Socialmedia isalwayspositive
Social media is brand new
Social media is too hard
Gender Equity?• Many of the leaders are women• @DrVal, Founder of getbetterhealth.com• @sixuntilme, Highly Regarded ePatie...
RESEARCH
Rules of engagement                      • Be authentic                      • Maintain professionalism                   ...
WHAT DOES THE FUTURE HOLD?
• Facilitating research production by enhancing collaboration,  communication, information sharing (Community of Practice)...
THANK YOU
Questions?
Daniel Hookerhttp://danielhooker.com/@danhookerdaniel.h@ubc.caFran(Cisco) J Grajales IIIhttp://franciscograjales.com/@cisc...
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in health and medicine: A primer for researchers and health professionals
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  • Practicing social media in health and medicine: A primer for researchers and health professionals

    1. 1. Practicing social media in healthand medicine:A primer for researchers and health professionalsDaniel Hooker (Fran)Cisco Grajales eHealth InvestigativeResearcher Graduate Student Partnership ProgrameHealth Strategy Office Researcher (eHIPP) Rounds eHealth Strategy Office June 16, 2011@danhooker Trainee, Western Regional Training Centre for HSR @ciscogiii
    2. 2. Introductions
    3. 3. image credit Kris Krug
    4. 4. OverviewBy the end of this presentation, you will be able to:• Define “social media” and understand generally how they are used in medicine and health research• Identify issues relating to the everyday use of social media in health and medicine• Understand current directions in social media research• Recognize future directions in the field
    5. 5. Social Media Defined• Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia)• Often synonymous with Web 2.0• “Seems to be like Pink Floyd lyrics: It can mean different things to different people, depending on your state of mind.” (Kevin Maney)
    6. 6. Basic Premises of Social Media• Social media research in medicine is parallel in with telephone- based telemedicine• No true “experts”: things change and evolve - FAST!• No service, website or company fits into one service category. • Education and Awareness • Data Collection • Remote Monitoring • P2P Communication • Disease and Epidemic Outbreak Tracking • Diagnostic Treatment and Support
    7. 7. BLOGS
    8. 8. What is a Blog?A blog is a type of website... usually maintained by anindividual with regular entries of commentary,descriptions of events, or other material such asgraphics or video. (Wikipedia, 12 June 2011)
    9. 9. What is Twitter?• Twitter is often called a “microblog”: primarily text- and hyperlink-based communication 140-characters in length.• Allows people to exchange ideas rapidly and consume with massive amounts of information quickly.• The 140-character limit was chosen based on text-messaging.
    10. 10. What is social networking?Web-based tools that allow for social interactionthrough profile pages of “friends” who upload, share,and comment on each others’ digital media.
    11. 11. Facebook for Rounding?
    12. 12. ISSUES: Privacy / Professionalism
    13. 13. ISSUES: Privacy / Professionalism
    14. 14. ISSUES: Privacy / Professionalism
    15. 15. What about information quality?
    16. 16. MYTHS
    17. 17. Socialmedia isalwayspositive
    18. 18. Socialmedia isalwayspositive
    19. 19. Social media is brand new
    20. 20. Social media is too hard
    21. 21. Gender Equity?• Many of the leaders are women• @DrVal, Founder of getbetterhealth.com• @sixuntilme, Highly Regarded ePatient• @CorineJansen, Chief Listening Officer, UMC St. Radboud
    22. 22. RESEARCH
    23. 23. Rules of engagement • Be authentic • Maintain professionalism • Have fun & don’t let the fear of the unknown stop you • Ask for help • Focus, Grab Attention, Engage, and Take Action (The Dragonfly Model)
    24. 24. WHAT DOES THE FUTURE HOLD?
    25. 25. • Facilitating research production by enhancing collaboration, communication, information sharing (Community of Practice)• Clinical trial recruitment• Staying current• Open(ing) peer review• Fighting misinformation spread• Shifting roles for patients, providers and policy makers
    26. 26. THANK YOU
    27. 27. Questions?
    28. 28. Daniel Hookerhttp://danielhooker.com/@danhookerdaniel.h@ubc.caFran(Cisco) J Grajales IIIhttp://franciscograjales.com/@ciscogiiicisco@franciscograjales.com

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