Practicing social media in health and medicine: A primer for researchers and health professionals
Practicing social media in healthand medicine:A primer for researchers and health professionalsDaniel Hooker (Fran)Cisco Grajales eHealth InvestigativeResearcher Graduate Student Partnership ProgrameHealth Strategy Ofﬁce Researcher (eHIPP) Rounds eHealth Strategy Ofﬁce June 16, 2011@danhooker Trainee, Western Regional Training Centre for HSR @ciscogiii
OverviewBy the end of this presentation, you will be able to:• Deﬁne “social media” and understand generally how they are used in medicine and health research• Identify issues relating to the everyday use of social media in health and medicine• Understand current directions in social media research• Recognize future directions in the ﬁeld
Social Media Deﬁned• Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. (Wikipedia)• Often synonymous with Web 2.0• “Seems to be like Pink Floyd lyrics: It can mean different things to different people, depending on your state of mind.” (Kevin Maney)
Basic Premises of Social Media• Social media research in medicine is parallel in with telephone- based telemedicine• No true “experts”: things change and evolve - FAST!• No service, website or company ﬁts into one service category. • Education and Awareness • Data Collection • Remote Monitoring • P2P Communication • Disease and Epidemic Outbreak Tracking • Diagnostic Treatment and Support
What is a Blog?A blog is a type of website... usually maintained by anindividual with regular entries of commentary,descriptions of events, or other material such asgraphics or video. (Wikipedia, 12 June 2011)
What is Twitter?• Twitter is often called a “microblog”: primarily text- and hyperlink-based communication 140-characters in length.• Allows people to exchange ideas rapidly and consume with massive amounts of information quickly.• The 140-character limit was chosen based on text-messaging.
What is social networking?Web-based tools that allow for social interactionthrough proﬁle pages of “friends” who upload, share,and comment on each others’ digital media.
Rules of engagement • Be authentic • Maintain professionalism • Have fun & don’t let the fear of the unknown stop you • Ask for help • Focus, Grab Attention, Engage, and Take Action (The Dragonﬂy Model)
• Facilitating research production by enhancing collaboration, communication, information sharing (Community of Practice)• Clinical trial recruitment• Staying current• Open(ing) peer review• Fighting misinformation spread• Shifting roles for patients, providers and policy makers