Cohort Analysis - Leancamp

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Slides from my (@serenestudios) talk with Andreas from Leancamp London, Jan 2012. More at http://www.danhilltech.com

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Cohort Analysis - Leancamp

  1. 1. Startup Metrics, Cohort Analysis, Lessons Learned Dan Hill - Crashpadder - @serenestudios Andreas Klinger - LOOKK - @andreasklinger
  2. 2. @serenestudios | dan@crashpadder.com | www.danhilltech.comMovement vs Acceleration or Vanity vs Actionable
  3. 3. @serenestudios | dan@crashpadder.com | www.danhilltech.comAre we getting bigger?Are we getting better? at our dream
  4. 4. @serenestudios | dan@crashpadder.com | www.danhilltech.comA Cohort Analysis
  5. 5. @serenestudios | dan@crashpadder.com | www.danhilltech.com A Cohort Analysis1. Pick/define a metric (e.g. % that engaged) more on this in lessons learnt
  6. 6. @serenestudios | dan@crashpadder.com | www.danhilltech.com A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)2. Group users around a dimension (e.g. time - 1 week groups) again, more later. works with geography too.
  7. 7. @serenestudios | dan@crashpadder.com | www.danhilltech.com A Cohort Analysis1. Pick/define a metric (e.g. % that engaged)2. Group users around a dimension (e.g. time - 1 week groups)3. Track each cohort in subsequent dimensions looking for improvement irrespective of history
  8. 8. @serenestudios | dan@crashpadder.com | www.danhilltech.comRetention Wk1 Wk2 Wk3 Wk4 Wk1 100% 40% 30% 10% (join) Wk2 100% 50% 40% 20% (join) Wk3 100% 60% 55% 40% (join)Wk4 (join) 100% 90% 60% 55%
  9. 9. @serenestudios | dan@crashpadder.com | www.danhilltech.com Wk1 Wk2 Wk3 Wk4100755025 0 Wk1 Wk2 Wk3 Wk4
  10. 10. @serenestudios | dan@crashpadder.com | www.danhilltech.comGoogle Analytics
  11. 11. @serenestudios | dan@crashpadder.com | www.danhilltech.comYour Site
  12. 12. @serenestudios | dan@crashpadder.com | www.danhilltech.comGoogle AnalyticsAll is explained here (with code): www.danhilltech.tumblr.com
  13. 13. @serenestudios | dan@crashpadder.com | www.danhilltech.com Dan Hill Co-founder, CTO - Crashpadder @serenestudiosdan@crashpadder.comwww.danhilltech.com

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