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Why Native is the Undeniable Future of Monetization

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Why Native is the Undeniable Future of Monetization Presentation Transcript

Why native advertisingis the undeniable future of monetization Dan Greenberg CEO dan@sharethrough.com @dgreenberg

In the year 2000... * Not Native *

Today! * Not Native *

10% The Great CTR Decline9%8%6%5%4%3%1%0% * 2000 2002 2004 2006 2008 2010 2012 2015 2020

Let’s think different *

Ain’t gonna happen. *

* Native!

Major Publishers Have Gone Native

Native Matters... Website eyetracking heatmap conducted on NYtimes.com Because we’re blind to banners

“Nobody reads advertising. People read what they want to read and sometimes it’s an ad.”*- Howard Luck Gossage, 1969(“the Advertising Socrates of San Francisco”)

What is Native* Advertising? *

What is Native* Advertising? VISUALLY Built into the user experienceINTEGRATED * CHOICE * Not interruptive & annoying CONTENT * Promotes brand content that creates value for the user

* For Advertisers For PublishersDistribute brand video content Generate new revenue using through native ad inventory native monetization

Native is the Undeniable Future *

IF THEN native CONTROL 1 CHOICE*I will have complete Users will have to control over what I choose to engage read & watch with brand content *

IF THEN nativeUSER EXPERIENCE 2 INTEGRATED * Publishers need to Publishers must align monetize without their business model hurting their user and revenue model experience *

IF THEN nativeNO INTERRUPTION 3 CONTENT * Interruption won’t Brands must deliver work forever content that creates value *

* Native* is already here

Introducing.... The Native Monetization Framework

Native *Closed *Open Advertising Brand Building Promoted Videos Promoted Posts & Stories Promoted Music & Playlists Promoted Images Promoted Websites Promoted Listings Direct Response Most recent version can be found online atCurated by http://www.sharethrough.com/NativeAdFramework

Sharethrough Promoted Videos work Leading Brands Are On Board 18x Higher than above industry brand lift norms

Thanks!Dan Greenberg CEO dan@sharethrough.com @dgreenberg

HipHop Advertising Hip Hop is the perfect blend for Native Ads. 4 weeks ago

Are you sure you want to

紹鈺鄭, 小社員 at 國立台灣師範大學附屬高級中學日間部御天康樂輔導藝術研究社 Good viewpoints , and I was inspired by this to raise the fund for stray dogs ... 6 months ago

christian busch, Marketer, Digital Advertsing, Business Development at Alloy Digital Good overview of sponsored editorials (he calls them native advertising). 10 months ago