The Future of Social Video

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Dan Greenberg's perspective on the future of "social video."

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  • The Future of Social Video

    1. 1. The Future of Social Video Dan Greenberg | CEO, Sharethrough | dan@sharethrough.com
    2. 2. We guarantee video views and maximize sharing for brand video content. is social video advertising
    3. 3. The things we share define our identities “I’ll have what she’s having” entertainment We want entertainment, not interruption 1 2 3 Audiences are Changing
    4. 4. The things we share define who we are 1
    5. 5. “I’ll have what she’s having” 2
    6. 6. Entertainment, not interruption 3
    7. 7. The things we share define our identities “I’ll have what she’s having” entertainment We want entertainment, not interruption Watch what’s been shared, and share what’s watched Dynamic and socially-curated content 1 2 3 4 5 Audiences are Changing The Rise of Social Video
    8. 8. Watch what’s been shared, and share what’s watched 4
    9. 9. 5 Dynamic and socially-curated content Socially-curated content 5
    10. 10. The things we share define our identities “I’ll have what she’s having” entertainment We want entertainment, not interruption Watch what’s been shared, and share what’s watched Dynamic and socially-curated content Emerging creative agencies have social in their DNA Great production borrows brand equity 1 2 3 4 5 6 7 Audiences are Changing The Future of Production The Rise of Social Video
    11. 11. Emerging creative agencies have social in their DNA 6
    12. 12. GMC - Dude Perfect Cliff Shot 3.7MM Views Features on Buzzfeed, Digg, Metacafe, USA Today Tony Hawk Ride - Skateboarding Dog Plays Video Game 6.1MM Views Features on Kotaku, Joystiq, CollegeHumor, Yahoo, Break, Metacafe, MySpace Video 3.8MM Views Dentyne Pure - Epic Rap Battle 1.5MM Views Modern Warfare 2 Everyone’s Doing It Features on WSJ, NYT, Metacafe, Break, Digg, Reddit 4.5MM Views Muscle Milk - Sexy Pilgrim Great production borrows brand equity 7 Scarface School Play Features on MSNBC, Fox News, Good Morning America 5.4MM Views 4.2MM Views Butterfinger - I Like Big Butterfingers
    13. 13. The things we share define our identities “I’ll have what she’s having” entertainment We want entertainment, not interruption Watch what’s been shared, and share what’s watched Dynamic and socially-curated content Emerging creative agencies have social in their DNA Great production borrows brand equity All ads lead to social Media, not magic Distribution channels: free, paid, and shared 1 2 3 4 5 6 7 9 10 8 Audiences are Changing The Future of Production The Rise of Social Video The Future of Advertising
    14. 14. All ads lead to social 8
    15. 15. Media, not magic 9
    16. 16. Free, paid, and shared 10
    17. 17. The things we share define our identities “I’ll have what she’s having” entertainment We want entertainment, not interruption Watch what’s been shared, and share what’s watched Dynamic and socially-curated content Emerging creative agencies have social in their DNA Great production borrows brand equity All ads lead to social Media, not magic Distribution channels: free, paid, and shared 1 2 3 4 5 6 7 9 10 8 Audiences are Changing The Future of Production The Rise of Social Video The Future of Advertising
    18. 18. THANKS! dan@sharethrough.com | @mrDAG | 415.644.0054

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