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The Future of Social Video

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Dan Greenberg's perspective on the future of "social video."

Dan Greenberg's perspective on the future of "social video."

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The Future of Social Video The Future of Social Video Presentation Transcript

  • The Future of Social Video Dan Greenberg | CEO, Sharethrough | dan@sharethrough.com
  • is social video advertising We guarantee video views and maximize sharing for brand video content.
  • 1 The things we share define our identities Audiences 2 “I’ll have what she’s having” entertainment are Changing 3 We want entertainment, not interruption
  • 1 The things we share define who we are
  • “I’ll have what she’s 2 having”
  • Entertainmen 3 t, not interruption
  • 1 The things we share define our identities Audiences 2 “I’ll have what she’s having” entertainment are Changing 3 We want entertainment, not interruption 4 Watch what’s been shared, and share what’s The Rise of watched Social Video 5 Dynamic and socially-curated content
  • 4 Watch what’s been shared, and share what’s
  • 5 Dynamic and socially-curated content 5 Socially-curated content
  • 1 The things we share define our identities Audiences 2 “I’ll have what she’s having” entertainment are Changing 3 We want entertainment, not interruption 4 Watch what’s been shared, and share what’s The Rise of watched Social Video 5 Dynamic and socially-curated content 6 The Future of Emerging creative agencies have social in Production 7 their DNA Great production borrows brand equity
  • Emerging creative agencies have social in 6 their DNA
  • Great production borrows brand 7 equity Scarface School Play Dentyne Pure - Epic Rap Battle 5.4MM Views 3.8MM Views Features on MSNBC, Fox News, Good Morning America Modern Warfare 2 Muscle Milk - Sexy Butterfinger - I Like Big Butterfingers Everyone’s Doing It Pilgrim 4.2MM Views 1.5MM Views 4.5MM Views Features on WSJ, NYT, Metacafe, Break, Digg, Reddit GMC - Dude Perfect Cliff Shot 3.7MM Views Tony Hawk Ride - Skateboarding Dog Plays Vide Features on Buzzfeed, Digg, Game Metacafe, USA Today 6.1MM Views Features on Kotaku, Joystiq, CollegeHumor, Yahoo, Break, Metacafe, MySpace Video
  • 1 The things we share define our identities Audiences 2 “I’ll have what she’s having” entertainment are Changing 3 We want entertainment, not interruption 4 Watch what’s been shared, and share what’s The Rise of watched Social Video 5 Dynamic and socially-curated content 6 The Future of Emerging creative agencies have social in Production 7 their DNA 8 Great production borrows brand equity The Future of 9 All ads lead to social Advertising 10 Media, not magic Distribution channels: free, paid, and shared
  • All ads lead to so 8
  • Media, not 9 magic
  • Free, paid, and 10 shared
  • 1 The things we share define our identities Audiences 2 “I’ll have what she’s having” entertainment are Changing 3 We want entertainment, not interruption 4 Watch what’s been shared, and share what’s The Rise of watched Social Video 5 Dynamic and socially-curated content 6 The Future of Emerging creative agencies have social in Production 7 their DNA 8 Great production borrows brand equity The Future of 9 All ads lead to social Advertising 10 Media, not magic Distribution channels: free, paid, and shared
  • THANKS! dan@sharethrough.com | @mrDAG | 415.644.0054